BEIJING, July 23, 2019 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, today announced to release
its interactive video platform plug-in (IVP plug-in), the
industry's first interactive video platform tool directly applied
onto a video editing software. IVP plug-in enables creators to
edit, preview and export interactive videos directly in Adobe
Premiere Pro (referred to as PR), decreasing the technical
requirements for video production, saving both time and cost in
learning a new platform. At present, the IVP plug-in is available
on the "Interactive Video Guidelines" on iQIYI's website and
contains both "IVP Component" and "IVP Panel". Video producers can
use these two functions to set branch plots, build plot structures,
and edit storylines.
With the popularity of personalized experiences and the
development of new innovations, interactive video is becoming an
industry trend with massive potential. The IVP plug-in seamlessly
addresses challenges that interactive video creators are facing,
from content creation and filming to post-production, based on an
industry standard editing software, making the production more
flexible and convenient.
"The IVP plug-in is our further attempt to explore interactive
videos. We will continue providing our audience with more
comprehensive and immersive innovations for the ultimate viewing
and entertaining experience," said
Liu Wenfeng, iQIYI's Chief Technology Officer and
President of Infrastructure and Intelligent Content Distribution
Business Group (IIG).
As the pioneer of interactive video in China, iQIYI launched world's first
professional Interactive Video Guideline to standardize interactive
content creation in May 2019. After
that, iQIYI has already applied interactive video standards to
iQIYI's original content. In the first interactive film and
television work in China, His Smile, iQIYI uses the
"branching plot" function with 21 pre-set storyline options and 17
possible endings to give audiences more choices. With the "content
exploring" feature, audiences are able to explore additional
information and extended material while watching "The Big
Band". Going forward, iQIYI will continue to lead the industry
by further updating and developing the standards, tools, and
templates of interactive video.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature,
e-commerce, etc.
View original
content:http://www.prnewswire.com/news-releases/iqiyi-launches-interactive-video-platform-plug-in-in-premiere-pro-an-easier-and-more-accessible-way-of-making-interactive-videos-300889400.html
SOURCE iQIYI, Inc.