Intuit Debuts Newest Ad on 61st Annual GRAMMY Awards®
February 11 2019 - 9:00AM
Business Wire
‘A Prosperity Story’ is the next animated
spot released for Intuit’s 2019 brand campaign
Intuit Inc. (Nasdaq: INTU), maker of TurboTax, QuickBooks, and
Mint, airs newest 60-second spot, ‘A Prosperity Story,’ on Sunday’s
2019 GRAMMY Awards broadcast. This is the next animated story for
Intuit’s 2019 brand campaign that showcases individuals’ paths to
prosperity.
‘A Prosperity Story,’ introduces Luisa, an entrepreneur who
grows up watching her self-employed father work to provide for his
family as she pursues her passion for art and fashion. The story
recognizes the struggles she faces when it comes to managing her
finances and celebrates her path to prosperity (with a little help
from her Intuit Giant).
The spot featured newly debuted music from Raiche, an
up-and-coming singer-songwriter who identifies with the spot’s
protagonist, Luisa, from her own self-determination to achieve her
goals as a music artist. The song was released on Spotify and can
be found here.
This spot builds on Intuit’s first brand campaign in 2018
featuring an animated short film, ‘A Giant Story’ inspired by how
the company was founded. Intuit’s 2019 brand campaign also features
‘Power of Giants,’ a 30 second spot. Together, the spots highlight
a small business owner, a self-employed parent, a budding designer
and others’ paths to prosperity, showcasing Intuit’s role in
providing the financial tools and resources to help them achieve
the life they want.
The campaign debuted in January as part of the company’s
multi-year deal with the National Football League (NFL) as the
first-ever presenting sponsor of both the AFC and NFC Championship
Games. The spots appeared in both championship games, which are
among the most-viewed moments in live television.
“We are inspired by our customers every day, but we know their
path to achieving prosperity is not easy for many. Americans live
paycheck to paycheck, where even the smallest emergency can send a
family into financial crisis,” said Lauren Stafford Webb, vice
president, brand marketing. “Intuit is committed to turning these
financial realities around by providing tools that empower everyone
to prosper.”
The brand campaign was created and produced by Intuit’s agency
of record, Phenomenon, an independent business transformation
agency in Los Angeles. The film was directed by againstallodds of
Oscar-winning production company Passion Animation Studios.
“We are extremely proud of Intuit’s mission to power prosperity
around the world. This work echoes the company’s core belief that
prosperity takes a powerful partnership," said Jason De Turris,
Chief Strategy Officer, Phenomenon.
About Intuit
Intuit’s mission is to Power Prosperity Around the World. Our
global products and platforms, including TurboTax, QuickBooks, Mint
and Turbo, are designed to empower consumers, self-employed and
small businesses to improve their financial lives, finding them
more money with the least amount of work, while giving them
complete confidence in their actions and decisions. Our innovative
ecosystem of financial management solutions serves approximately 50
million customers worldwide, unleashing the power of many for the
prosperity of one. Please visit us for the latest news and in-depth
information about Intuit and its brands and find us on social.
About Phenomenon
Phenomenon is a business transformation agency offering
strategic deep expertise across a range of disciplines: business
& strategic consulting, design, innovation, products &
services and communications. Founded in 2006, independently owned
Phenomenon partners with clients to define unexpected pathways to
success. Current clients include Intuit, Crate&Barrel, CB2, DC
Entertainment, Warner Bros., KB Home, Pepsi, Procter & Gamble,
American Express, Aetna, American Cancer Society, Providence St
Joseph Health, TD Ameritrade and Neustar. Find out more at
www.phenomenon.com.
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Marissa CazemMarissa_Cazem@intuit.com650-944-4042
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