Interactive Intelligence (Nasdaq: ININ), a global provider of unified IP business communications solutions, has launched a new customer service campaign titled “Ditch the Frustration.”

The campaign was designed to help eliminate the things that frustrate customers the most by providing both service representatives and those who receive service, educational and entertaining resources for giving and getting amazing customer service.

Initial resources are now available on the company’s new interactive “Ditch the Frustration” microsite at www.ditchthefrustration.com.

“There’s a ton of existing customer service-related information out there, but it’s incredibly time-consuming to sift through it all to find the items that are really useful,” said Interactive Intelligence chief marketing officer, Joe Staples. “So we’ve taken some of our own resources based on over fifteen years of experience developing customer service software, along with resources from a select group of experts in the field, and created a single user-friendly place for people to easily find the most useful and current information available.”

The Interactive Intelligence “Ditch the Frustration” microsite features customer service articles, white papers, blog posts, videos, podcasts, and more. Topics include advice about handling customer service interactions, tactics consumers can use to receive better service, and guidance about incorporating the latest technologies into a customer service strategy.

The microsite enables visitors to submit their own tips, with the chance to be selected for a monthly prize drawing. Visitors can also give tips a “thumbs-up” or “thumbs-down” rating, and view these ratings online.

In addition, the microsite enables visitors to submit questions about customer service, with answers provided by a dedicated Interactive Intelligence team of experts.

Interactive Intelligence plans to announce highlights from the campaign, including giveaways and awards, at Technology Marketing Corp.’s ITEXPO in Miami, Florida, held Feb. 2 - 4, 2011.

To get in on the action, visit www.ditchthefrustration.com.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company was founded in 1994 and has more than 3,500 customers worldwide. Interactive Intelligence is among Software Magazine’s top 500 global software and services suppliers, is a BusinessWeek “hot growth 50” company, and is among Fortune Small Business magazine’s top 100 fastest growing companies. The company is also positioned in the leaders’ quadrant of the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide report (Feb. 22, 2010). Interactive Intelligence employs approximately 700 people and is headquartered in Indianapolis, Indiana. It has 14 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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