NEW YORK, July 13 /PRNewswire-FirstCall/ -- Iconix Brand
Group, Inc. (Nasdaq: ICON; "Iconix" or the "Company") today
announced that it has signed a long-term direct-to-retail license
("DTR") agreement with Sears Holdings for the Company's junior
brand, BONGO®. Commencing fall 2010, Bongo apparel and other
lifestyle-related categories will be available in Sears and Kmart
Stores in the United States. This
marks the Company's nineteenth direct-to-retail license agreement
and its third direct-to-retail deal with Sears Holdings.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20100713/NY34006 )
(Photo: http://photos.prnewswire.com/prnh/20100713/NY34006
)
To support the launch at Sears and Kmart, Iconix enlisted
Audrina Patridge of MTV fame to star
and be heavily integrated into the Fall 2010 marketing campaign.
The national campaign will debut this September in fashion,
lifestyle and entertainment magazines such as Teen Vogue,
Seventeen and Cosmopolitan, in stores, throughout Sears
and Kmart marketing collaterals, outdoor and online at
www.bongo.com.
Yehuda Shmidman, executive vice
president, Operations, Iconix, commented, "We have experienced the
strength and success of working with Sears Holdings with our
Joe Boxer and Cannon brands and we
are excited to work with John
Goodman and his team to roll out Bongo at both Kmart and
Sears."
John Goodman, executive vice
president, Apparel and Home for Sears Holdings, stated, "We are
thrilled to be working with Iconix on this new brand launch and are
excited to be able to offer an established junior brand and great
style to our customers."
Sears and Kmart will be the exclusive United States retailers to distribute a new
line of Bongo brand products, which was first made famous in the
1980s by its body-hugging jeans. Bongo has evolved into a leading
lifestyle junior brand with extensions into apparel, footwear and
other related accessories.
Audrina Patridge commented, "I am
thrilled to be working with Bongo as the brand is being re-launched
at Sears and Kmart this fall! Generations of women, including my
mom and sisters, have loved this iconic brand, and it's exciting to
be a part of something that is so classically cool, American."
Dari Marder, chief marketing officer, Iconix Brand Group, Inc.,
commented, "In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was
a natural fit for the Bongo brand. She lives that glamorous,
adventurous lifestyle that our Bongo customers are fascinated with.
And, it doesn't hurt that she looks amazing in our jeans." Marder
added, "We are thrilled that with Bongo re-launching at Sears and
Kmart, it will now be easier for Bongo girls across the country to
have access to the hottest fashion at affordable prices."
The campaign was photographed at Smashbox Studios in
New York City by Tony Duran. Patridge will make personal
appearances on behalf of Bongo as well as host a launch party to
celebrate the new Bongo campaign. Past Bongo spokeswomen have
included Kim Kardashian,
Nicole Richie, Kristin Cavallari and Rachel Bilson.
About Iconix Brand Group, Inc: Iconix Brand Group, Inc.
(Nasdaq: ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE
BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R)
OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and
WAVERLY (R). In addition, Iconix
owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM),
and PEANUTS (R) brands. The Company licenses its brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through
its in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest
broadline retailer with approximately 3,900 full-line and specialty
retail stores in the United States
and Canada. Sears Holdings
is the leading home appliance retailer as well as a leader in
tools, lawn and garden, home electronics and automotive repair and
maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail
Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad
apparel offering, including such well-known labels as Lands' End,
Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's
largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co.
and Kmart Corporation. For more information, visit Sears
Holdings' website at www.searsholdings.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995. The statements that are not historical
facts contained in this press release are forward looking
statements that involve a number of known and unknown risks,
uncertainties and other factors, all of which are difficult or
impossible to predict and many of which are beyond the control of
the Company, which may cause the actual results, performance or
achievements of the Company to be materially different from any
future results, performance or achievements expressed or implied by
such forward looking statements. Such factors include, but are not
limited to, uncertainty regarding the results of the Company's
acquisition of additional licenses, continued market acceptance of
current products and the ability to successfully develop and market
new products particularly in light of rapidly changing fashion
trends, the impact of supply and manufacturing constraints or
difficulties relating to the Company's licensees' dependence on
foreign manufacturers and suppliers, uncertainties relating to
customer plans and commitments, the ability of licensees to
successfully market and sell branded products, competition,
uncertainties relating to economic conditions in the markets in
which the Company operates, the ability to hire and retain key
personnel, the ability to obtain capital if required, the risks of
litigation and regulatory proceedings, the risks of uncertainty of
trademark protection, the uncertainty of marketing and licensing
acquired trademarks and other risks detailed in the Company's SEC
filings. The words "believe", "anticipate," "expect", "confident",
"will", "project", "provide" "guidance" and similar expressions
identify forward-looking statements. Readers are cautioned not to
place undue reliance on these forward looking statements, which
speak only as of the date the statement was made.
Contact:
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Maria Dolgetta
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VP, Public Relations
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Iconix Brand Group
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212.819.2084
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mdolgetta@iconixbrand.com
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SOURCE Iconix Brand Group, Inc.