Iconix Brand Group Announces Acquisition of 50% Stake in the Ed Hardy Brand, Owned by Hardy Way, LLC
May 05 2009 - 7:30AM
PR Newswire (US)
NEW YORK, May 5 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(NASDAQ:ICON) ("Iconix" or the "Company"), today announced that the
Company has acquired a 50% interest in Hardy Way, LLC, the owner of
the Ed Hardy brand and trademarks. Ed Hardy is the world's
pre-eminent brand in tattoo inspired lifestyle products. The brand
has a tremendous celebrity following with fans such as Madonna,
Britney Spears and Kanye West who are frequently seen wearing Ed
Hardy designs. The Company paid $17 million for its interest in
Hardy Way, comprised of $9 million in cash and $8 million in stock.
In addition, the sellers could be entitled to receive an additional
$1 million in stock pursuant to an earn-out based on 2009 royalties
received by Hardy Way. Hardy Way estimates that 2009 royalty
revenue will be approximately $10 million. Neil Cole, Chairman and
CEO, Iconix stated, "We are excited to have the opportunity to
participate in the continued success of the Ed Hardy brand and
believe there are tremendous growth opportunities worldwide." Mr.
Cole added, "We also believe that by owning the brand alongside Don
Ed Hardy, the founder, there will be opportunities to further
leverage his iconic name along with his new artwork." Don Ed Hardy,
commented, "As demand for my artwork continues to skyrocket, I felt
it was time to take on a partner that could help me manage the
demand and opportunities for the Ed Hardy name. Iconix is at the
forefront of brand management and clearly has the capabilities to
dramatically grow the Ed Hardy business. I'm thrilled to have them
as a partner." Don Ed Hardy and his artwork date back to 1967 when
Hardy transformed the tattoo business into an artistic medium.
Hardy is known as "the godfather of modern tattoo" for his
sophistication, depth and sense of experimentation. Since 2003, the
Ed Hardy brand has been run by Nervous Tattoo, which is owned by
Christian Audigier. Today Ed Hardy is a global consumer products
brand sold in over 55 countries and 50 different categories
including outerwear, swimwear, fragrances, energy drinks, home
goods and bags. Iconix Brand Group Inc. (NASDAQ:ICON) owns,
licenses and markets a growing portfolio of consumer brands
including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R)
RAMPAGE(R) MUDD(R), LONDON FOG(R), MOSSIMO(R) OCEAN PACIFIC(R),
DANSKIN(R) ROCA WEAR(R), CANNON(R), ROYAL VELVET(R), FIELDCREST(R),
CHARISMA(R) STARTER(R) and WAVERLY(R). The Company licenses its
brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public
relations agency, markets its brands to continually drive greater
consumer awareness and equity. Safe Harbor Statement under the
Private Securities Litigation Reform Act of 1995. The statements
that are not historical facts contained in this press release are
forward looking statements that involve a number of known and
unknown risks, uncertainties and other factors, all of which are
difficult or impossible to predict and many of which are beyond the
control of the Company, which may cause the actual results,
performance or achievements of the Company to be materially
different from any future results, performance or achievements
expressed or implied by such forward looking statements. Such
factors include, but are not limited to, uncertainty regarding the
results of the Company's acquisition of additional licenses,
continued market acceptance of current products and the ability to
successfully develop and market new products particularly in light
of rapidly changing fashion trends, the impact of supply and
manufacturing constraints or difficulties relating to the Company's
licensees' dependence on foreign manufacturers and suppliers,
uncertainties relating to customer plans and commitments, the
ability of licensees to successfully market and sell branded
products, competition, uncertainties relating to economic
conditions in the markets in which the Company operates, the
ability to hire and retain key personnel, the ability to obtain
capital if required, the risks of litigation and regulatory
proceedings, the risks of uncertainty of trademark protection, the
uncertainty of marketing and licensing acquired trademarks and
other risks detailed in the Company's SEC filings. The words
"believe", "anticipate," "expect", "confident", "will", "project",
"provide" "guidance" and similar expressions identify
forward-looking statements. Readers are cautioned not to place
undue reliance on these forward looking statements, which speak
only as of the date the statement was made. Contact Information:
Jaime Sheinheit Investor Relations Iconix Brand Group, Inc.
212.730.0030 Maria Dolgetta Director of Public Relations Iconix
Brand Group, Inc. 212.730.0030 DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Jaime Sheinheit, Investor Relations, or Maria Dolgetta,
Director of Public Relations, both of Iconix Brand Group, Inc.,
+1-212-730-0030 Web Site: http://iconixbrand.com/
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