Iconix China Announces New Deal To Expand Into Greater China With Its Contemporary Brand, London Fog
April 27 2009 - 8:30AM
PR Newswire (US)
NEW YORK, April 27 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) ("Iconix" or the "Company"), today announced
that Iconix China, its 50-50 joint venture with Novel Fashion
Brands Limited ("Novel"), has partnered with Shanghai Doright
Fashion Co. Ltd ("Doright") to develop the London Fog(R) brand in
Greater China. Doright will begin distribution of London Fog men's
and women's products for Fall 2009 in multiple cities throughout
China. Doright plans to expand the London Fog brand into more than
180 London Fog shop-in-shop concepts and stores by the end of 2011.
This partnership marks the second deal for Iconix China. In
December 2008, the Company signed its first agreement with Mecox
Lane Limited for its Rampage brand. Neil Cole, Chairman and CEO,
Iconix and Silas Chou, Chairman, Novel, jointly commented, "We are
excited about our progress in China and believe that by partnering
with strong operating companies such as Doright for London Fog, we
will be able grow and monetize Iconix's portfolio of brands in this
region. Our first deal, for our Rampage brand is off to a great
start and we plan to open around 50 Rampage stores by the end of
2009 and up to 170 stores by the end of 2011. We believe this is
just the beginning of a tremendous opportunity to grow our full
portfolio in China." Veronica Chou, President of Iconix China
stated, "We are very confident about this partnership with Doright
and believe that their solid experience and strong, established
retail network will successfully develop and grow the London Fog
brand in China." Yong Li Zhang, CEO of Doright said, "London Fog is
a widely recognized and highly regarded brand that we believe will
be well received by the Chinese consumer. We are thrilled to have
the opportunity to work with Iconix China and develop the London
Fog brand for this market." Doright, based in Shanghai, currently
operates 590 plus retail stores throughout China in over 110 cities
under multiple brands, including Santa Barbara Polo & Racquet
Club, Hallmark, Jeep and doright. Iconix China, formed in September
2008 and based in Hong Kong, was established to develop and expand
the Iconix portfolio of brands in Greater China. Iconix Brand Group
Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio
of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R),
MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R),
ROYAL VELVET(R), FIELDCREST(R), CHARISMA(R), STARTER(R) and
WAVERLY(R). The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995. The statements that are not historical facts
contained in this press release are forward looking statements that
involve a number of known and unknown risks, uncertainties and
other factors, all of which are difficult or impossible to predict
and many of which are beyond the control of the Company, which may
cause the actual results, performance or achievements of the
Company to be materially different from any future results,
performance or achievements expressed or implied by such forward
looking statements. Such factors include, but are not limited to,
uncertainty regarding the results of the Company's acquisition of
additional licenses, continued market acceptance of current
products and the ability to successfully develop and market new
products particularly in light of rapidly changing fashion trends,
the impact of supply and manufacturing constraints or difficulties
relating to the Company's licensees' dependence on foreign
manufacturers and suppliers, uncertainties relating to customer
plans and commitments, the ability of licensees to successfully
market and sell branded products, competition, uncertainties
relating to economic conditions in the markets in which the Company
operates, the ability to hire and retain key personnel, the ability
to obtain capital if required, the risks of litigation and
regulatory proceedings, the risks of uncertainty of trademark
protection, the uncertainty of marketing and licensing acquired
trademarks and other risks detailed in the Company's SEC filings.
The words "believe", "anticipate," "expect", "confident", "will",
"project", "provide" "guidance" and similar expressions identify
forward-looking statements. Readers are cautioned not to place
undue reliance on these forward looking statements, which speak
only as of the date the statement was made. Contact Information:
Jaime Sheinheit Investor Relations Iconix Brand Group 212.730.0030
DATASOURCE: Iconix Brand Group, Inc. CONTACT: Jaime Sheinheit,
Investor Relations, Iconix Brand Group, +1-212-730-0030 Web Site:
http://iconixbrand.com/
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