Badgley Mischka Celebrates Two Decades of Glamour With Eva Longoria, Carrie Underwood, Brooke Shields, Lauren Hutton and Anjelic
March 04 2009 - 8:30AM
PR Newswire (US)
NEW YORK, March 4 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) (the "Company" or "Iconix") announced today that
Eva Longoria, Carrie Underwood, Brooke Shields, Lauren Hutton and
Anjelica Huston will appear in its Badgley Mischka(R) brand's 20th
anniversary celebration campaign. The 20th anniversary campaign
will debut in April issues of magazines such as Vogue, Elle,
Harper's Bazaar and InStyle. The campaign features the tagline,
"Two Decades of Glamour," symbolic of Badgley Mischka's strong
relationship with Hollywood over the past twenty years. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090304/NY78580-a ) (Photo:
http://www.newscom.com/cgi-bin/prnh/20090304/NY78580-b ) The
campaign was shot by legendary photographer Annie Leibovitz at
Paramount Studios in Los Angeles. The ladies posed along with
designers, Mark Badgley and James Mischka in classic Leibovitz
style. Each of the women featured in the campaign is wearing
Badgley Mischka couture eveningwear and accessories. Eva Longoria
commented on the experience, "Badgley Mischka is an iconic brand
and to be able to celebrate their twentieth anniversary with them
is an honor for me." "I love Badgley Mischka for not only making
the most beautiful gowns, but also for bringing together such
strong, amazing women to celebrate 20 years of glamour and fashion.
I am thrilled to be part of their special anniversary," stated
Carrie Underwood. Mark Badgley and James Mischka, stated, "The
Badgley Mischka philosophy is not about an age, but being glamorous
at any point in your life. We had Carrie Underwood, Eva Longoria,
Brooke Shields, Lauren Hutton and Anjelica Huston, this amazing
assembly of women from five different decades and the common thread
among all of them was glamour." Commenting on the photo shoot,
Brooke Shields, stated, "This was a moment in time for me to be
here with women that I admire, younger and older and with these two
men who really appreciate women and design for them." Commenting on
the campaign concept, Dari Marder, Chief Marketing Officer, stated,
"Creatively we wanted to showcase Mark and James' philosophy of
glamour at any age, so Annie Leibovitz was the natural choice to
shoot the campaign because of her iconic style of photography. She
truly captured the essence of the campaign, 'Two Decades of
Glamour.'" Anjelica Huston commented, "The first time I wore a
Badgley Mischka gown was to the Academy Awards and I have often
worn their clothing since then. Their designs are classic and
glamorous." Lauren Hutton added, "The great thing about Badgley
Mischka's clothes is that they have always been more about style
than fashion -- in the end, making them utterly timeless. Their
clothes bring out the personality of the wearer, as opposed to a
fantasy persona, which makes them very special." Over the past
twenty years, Badgley Mischka has flourished into a true lifestyle
brand recognizable worldwide. To date, the Badgley Mischka label
includes: Badgley Mischka Couture, Eveningwear, Handbags, Eyewear,
Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home,
Bridal and Bridesmaids. Badgley Mischka is sold in the most
prestigious stores in the world including Bergdorf Goodman, Neiman
Marcus, Saks Fifth Avenue and Holt Renfrew. Mark Badgley &
James Mischka met in 1982 at Parsons School of Design in New York
City. In 1988, the duo joined for forces and started Badgley
Mischka. Both men had an affinity for making women look glamorous.
In the Spring of 1999, the first Badgley Mischka collection hit top
retailers such as Henri Bendel and Barney's. In 1996, Badgley
Mischka gained worldwide recognition when Winona Ryder wore a
Badgley Mischka gown to the Academy Awards. Winona was the first in
a long line of major red carpet moments to come for the designing
duo including Jennifer Lopez at three consecutive Oscars, Madonna,
Catherine Zeta Jones, Jennifer Lopez, Sharon Stone, Jennifer
Garner, Julia Roberts, Kate Winslet, Sarah Jessica Parker, Ashley
Judd, Carrie Underwood, Eva Longoria, Teri Hatcher and Brooke
Shields. About Iconix Brand Group, Inc. Iconix Brand Group Inc.
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO
(R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY
(R). The Company licenses it brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Contact: Maria Dolgetta 212.819.2084
http://www.newscom.com/cgi-bin/prnh/20090304/NY78580-a
http://www.newscom.com/cgi-bin/prnh/20090304/NY78580-b
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, +1-212-819-2084, Web Site:
http://iconixbrand.com/
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