Candie's Announces 2x Grammy Award Winning Artist, Fergie to Appear in its New Advertising Campaign
January 31 2007 - 8:30AM
PR Newswire (US)
New Multi-Media Marketing Campaign for Candie's Only at Kohl's to
Launch this Spring NEW YORK, Jan. 31 /PRNewswire-FirstCall/ --
Iconix Brand Group, Inc. (NASDAQ:ICON) (the "Company") announced
today that superstar artist, Fergie will appear in the Company's
popular junior brand, Candie's(R), Spring 2007 multi-media
advertising and marketing print and television campaign. Fergie is
known to most as the fashion forward female singer in the
multi-platinum, Grammy award winning group, The Black Eye Peas.
Fergie is noted for her powerful vocals as much as her sense of
style. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070131/CLW082-a
http://www.newscom.com/cgi-bin/prnh/20070131/CLW082-b ) Fergie has
topped the Billboard Hot 100 chart, Hot Digital Songs chart and Pop
100 chart with her singles, "London Bridge" and most recently,
"Fergalicious" from her platinum solo debut, The Dutchess. Fergie
is also the first female artist to have back-to-back #1 songs on
the Billboard Pop 100 chart. Fergie joins past Candie's
spokespeople Destiny's Child, Hilary Duff, Dixie Chicks and Jenny
McCarthy. Candie's is sold exclusively at Kohl's Department Stores
and on Kohls.com. Fergie will appear in Candie's only at Kohl's
print advertising campaign, which will debut in March issues of
fashion, entertainment and lifestyle magazines, online at teen
dominated websites, and star in a television campaign to be aired
on major networks nationwide beginning in February. The TV
commercial will debut on the Grammy's(R) on February 11th in select
markets. "I was really flattered when they asked me to be the next
Candie's girl. There are so many wonderful women who have done past
campaigns," stated Fergie. "I had so much fun shooting the
campaign, playing up the glam side of my personality and I am
excited to have my current single, 'Glamorous' be the music for the
TV commercial." The creative for the campaign revolves around an
over-the-top and glamorous Fergie. The always glam Fergie is caught
in playful moments that only our Candie's girl experiences. The
commercial features Fergie hanging out in her posh Beverly Hills
home, while a voyeur looks on. Fergie realizes that someone is
watching her and she plays it up in a fun and sexy Candie's way.
The soundtrack for the television commercial is Fergie's,
"Glamorous" from her solo debut album, The Dutchess. Neil Cole,
CEO, Iconix, stated, "Candie's always aligns itself with the
biggest names in the music industry and we are excited to be
working with Fergie. Our new campaign will further grow and support
our Candie's at Kohl's business." Julie Gardner, Kohl's senior vice
president and chief brand officer stated, "Fergie is a pop culture
icon and embodies the spirit of the Candie's brand. We are
confident that the culturally relevant advertising and marketing
campaign will resonate with our junior shoppers and further
differentiate Kohl's in the marketplace." The campaign was created
by Iconix's in-house marketing team. The print campaign was shot by
famed celebrity photographer, Matthew Rolston and the television
commercial was directed by Chris Appelbaum, who is known for his
MTV music videos. Candie's and Kohl's will be a sponsor of Fergie's
"The Dutchess" tour this spring/summer. The tour will be high tech,
innovative and groundbreaking. Fergie will make personal
appearances on behalf of the brand as well as participate in
campaign launch events. The campaign will be integrated into Kohl's
spring marketing plans. The Candie's website will feature "That Is
So Candie's" theme. Users can log on to http://www.candies.com/ and
upload their real life Candie's moments to "C- tube" via video,
photos or stories and also enter to win a sweepstakes to be a
"Dutchess for a day". One lucky winner will be flown to Los Angeles
for the next Candie's and Fergie photo shoot to have lunch with the
star. About Iconix Brand Group, Inc. Iconix Brand Group Inc.,
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R) RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO
(R) and OCEAN PACIFIC (R). The Company's brands touch every major
segment of retail distribution from the luxury market to the mass
market. Iconix, through its in-house advertising agency, advertises
and markets its brands to continually increase consumer awareness
and loyalty and licenses its brands to a network of leading
retailers and manufacturers. About Kohl's Based in Menomonee Falls,
Wis., Kohl's is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. Kohl's operates 817 stores in 45
states. For a full list of store locations and information, or for
the added convenience of shopping online, visit
http://www.kohls.com/. About Interscope Geffen A&M Combining
the legacies of three of the most influential record labels in
modern music history, Interscope Geffen A&M Records embarked on
a new tradition of musical achievement with its unification on
January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen
A&M is a major force in global music, developing chart-topping
artists across a wide range of musical genres including rock, rap,
pop and alternative. Interscope Geffen A&M Records is part of
Universal Music Group, the world's largest music company. Contact:
Iconix Brand Group, Inc. Kohl's Maria Dolgetta Vicki Shamion
Director of Public Relations Vice President, Public Relations
212.819.2084 262-703-1464
http://www.newscom.com/cgi-bin/prnh/20070131/CLW082-a
http://www.newscom.com/cgi-bin/prnh/20070131/CLW082-b
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Director of Public Relations, of Iconix
Brand Group, Inc., +1-212-819-2084, or ; Vicki Shamion, Vice
President, Public Relations, of Kohl's, +1-262-703-1464, or Web
site: http://iconixbrand.com/ http://www.kohls.com/
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