Iconix Brand Group Announces Retail Direct License for London Fog (R) With Hudson's Bay Company in Canada
October 24 2006 - 9:00AM
PR Newswire (US)
Hudson's Bay Company to Introduce London Fog at the Bay and London
Fog Diffusion Line at Zellers in 2007 NEW YORK, Oct. 24
/PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON)
("Iconix" or the "Company"), today announced an exclusive retail
direct license agreement for its London Fog(R) brand with Hudson's
Bay Company ("HBC"), one of the largest and most established
retailers in Canada. HBC has entered into a multi-year license to
manufacture and distribute London Fog apparel, accessories and
lifestyle products through a two-tiered strategy in its retail
stores, the Bay and Zellers. The Bay, with 98 locations across
Canada, will carry London Fog and Zellers, with 283 locations, will
carry a London Fog diffusion line. Neil Cole, Chairman and CEO of
Iconix, stated, "We are very pleased to partner with HBC, one of
the leading and most respected retailers in Canada to build our
London Fog brand. Retail direct agreements are an exceptionally
powerful and effective way to build lifestyle brands, particularly
with an ideal partner such as HBC." Mark Kinnin, Vice President of
Total Brand Management, HBC, said, "London Fog outerwear has
incredibly strong brand awareness in Canada and we look forward to
continuing to develop London Fog into a lifestyle brand for our
customers by rolling out multiple categories as part of a long-term
strategy. We are thrilled to be partnering with Iconix on an
exclusive basis and are confident that our customers will embrace
the London Fog lifestyle." In the United States, leading outerwear
maker Herman Kay holds the London Fog license for men's and women's
outerwear and Amerex (USA), Inc. holds the license for children's
outerwear. About HBC: HBC is Canada's oldest diversified general
merchandise retailer operating in department store (the Bay), mass
merchandise (Zellers), specialty (Home Outfitters and Designer
Depot) and discount (Fields) formats. HBC operates over 550 stores
located in every province in Canada. About Iconix: Iconix Brand
Group, Inc. (NASDAQ:ICON) owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R) and
LONDON FOG (R). The Company has also signed a definitive agreement
to purchase the MOSSIMO(R) brand, which is pending shareholder
approval. The Company licenses its brands, which touch every major
segment of retail distribution from the luxury market to the mass
market, to a network of leading retailers and manufacturers.
Iconix, through its in-house advertising agency, advertises and
markets its brands to continually increase consumer awareness and
loyalty. Contact: Tara Taff Public Relations Manager Iconix Brand
Group, Inc. 212-819-2066 Katherine Raso Public Relations, HBC
416-861-6691 DATASOURCE: Iconix Brand Group, Inc. CONTACT: Tara
Taff, Public Relations Manager of Iconix Brand Group, Inc.,
+1-212-819-2066; or Katherine Raso, Public Relations of HBC,
+1-416-861-6691 Web site: http://iconixbrand.com/
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