Badgley Mischka Announces Sharon Stone to Star in Its New Advertising Campaign
September 06 2006 - 9:00AM
PR Newswire (US)
NEW YORK, Sept. 6 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) (the "Company" or "Iconix") announced today that
Academy Award(R)-nominated actress Sharon Stone, famous for her
work in Basic Instinct, Catwoman and Casino and a star of the
upcoming film Bobby, will appear in its Badgley Mischka(R) brand's
new advertising campaign. The campaign will debut in October issues
of magazines including Vogue, Elle and InStyle among others. The
ads follow the hugely successful launch campaign of last season
featuring Ashley Olsen and Mary-Kate Olsen. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-a
http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-b ) Ms. Stone
commented, "I've known Mark and James for many years ever since
they brought their gorgeous gowns to my house and spread them all
over my living room. Since then, I've always thought of wearing
their dress like going to a great party -- they're fun, elegant and
intricately detailed." Mark Badgley and James Mischka, stated, "We
were thrilled to work with Sharon again and continue our
relationship. Our collection represents Hollywood glamour with a
modern twist and Sharon epitomizes this look. We have dressed
Sharon many times and working with her on this campaign and
combining our visions was an incredible experience. We are
delighted with the results." Commenting on the creative concept,
Dari Marder, Creative Director, stated, "Pairing a sexy icon like
Ms. Stone against a lavish Hollywood backdrop created the sense of
dramatic glamour that Badgley Mischka is known for." Shot in
Hancock Park in Los Angeles, the gowns are set against a backdrop
of the luxurious former estate of Dorothy Chandler, the legendary
philanthropist who is credited with rejuvenating the performing
arts in Los Angeles. The estate has played host to four presidents
including President John F. Kennedy, Jr. and is filled with
celebrated artwork, some of which is featured in the campaign. Ms.
Stone is featured wearing six looks from the Couture Collection in
the campaign which was created by Iconix's in-house marketing team.
The looks include Deanna, a black shirred countessa gown, Agatha, a
black/amethyst scarf and ribbon gown and Augusta, a ruby crinkled
organza and velvet tango gown. The ads were photographed by world
renowned photographer Gilles Bensimon, who has worked with Ms.
Stone previously. After completing the creative shoot, Bensimon
shot a portrait of Ms. Stone and her three sons, including her
newly adopted baby boy. Ms. Stone is also noted for her many
philanthropic efforts including her work with amFAR, and along with
her sister, Kelly Stone, established Planet Hope, an organization
that provides medical care as well as counseling to homeless and
abused children and their families. Badgley Mischka, in support of
Ms. Stone and Planet Hope, has committed $100,000 to Planet Hope's
worthy mission. Badgley Mischka has been hailed by Vogue as among
the "Top 10 American Designers" and their designs appeal to a range
of women, including celebrities Madonna, Catherine Zeta Jones,
Jennifer Lopez, Kate Winslet, Sarah Jessica Parker, Ashley Judd and
have dressed the First Daughters, Barbara and Jenna Bush for the
Inaugural Ball. Badgley Mischka is sold in the most prestigious
stores in the world including Bergdorf Goodman, Neiman Marcus, Saks
Fifth Avenue and Holt Renfrew. Iconix Brand Group, Inc., is in the
business of marketing and licensing the CANDIE'S(R), BONGO(R),
BADGLEY MISCHKA (R), JOE BOXER(R), RAMPAGE(R), MUDD (R) and LONDON
FOG (R) trademarks on a variety of apparel and fashion products.
Through its wholly owned subsidiary, Brightstar Footwear, Inc., the
Company also arranges for the manufacture of footwear products for
mass market retailers. For investor information please visit the
corporate Web site at http://www.iconixbrand.com/. For more
information on Planet Hope, please visit
http://www.planethope.org/. Planet Hope has helped tons of
thousands of families from around the world. Planet Hope programs
have been able to offer gratis medical and dental care, new clothes
for kids, counseling and image makeovers for homeless women and
women that have been victims of domestic violence at our annual
summer camp. Planet Hope's mission of providing hope for a better
life has made a tremendous difference to thousands of homeless and
abused children and their families. Contact: Tara Taff Public
Relations Manager Iconix Brand Group, Inc. 212.819.2066
http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-a
http://www.newscom.com/cgi-bin/prnh/20060906/NYW066-b
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Tara Taff, Public Relations Manager of Iconix Brand Group,
Inc., +1-212-819-2066 Web site: http://www.iconixbrand.com/
http://www.planethope.org/
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