Glu Partners with Celebrities Bringing a Combined Social Following of Over One Billion
November 05 2015 - 4:07PM
Business Wire
Company extends dominance in celebrity
gaming
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced that the company has entered into additional
exclusive partnership agreements with a number of new significant
male and female celebrities. Taking into account these new
partnerships, together with Glu’s previously announced partnerships
with Katy Perry, Kim Kardashian West, Kendall and Kylie Jenner,
Britney Spears, Nicki Minaj, and Jason Statham, Glu will now be
developing games featuring celebrities whose combined social media
audience exceeds 1 billion followers.*
Glu anticipates titles featuring these celebrities supported by
more than one billion followers to launch between the fourth
quarter of 2015 and the end of 2017. This is well in advance of the
2020 target announced on Glu’s analyst day earlier this year.
Official announcements and additional information regarding Glu’s
newest celebrity partners will be released at a later date.
“It is with great excitement that I’m able to confirm Glu has
now signed exclusive, long-term partnerships with celebrities whose
total social media audience exceeds one billion followers,” said
Niccolo de Masi, Glu Chairman and CEO. “We have the pleasure of
working with the most iconic figures in entertainment whose brand
recognition and social reach make them powerful partners for mobile
gaming. We’ll announce our new partnerships in the fullness of
time, two of which are male non-musician celebrities which add new
depth to Glu’s celebrity gaming portfolio.”
*Based on the combined Facebook, Twitter, Instagram, Vevo, and
Vine audiences of Katy Perry, Kendall and Kylie
Jenner, Kim Kardashian West, Nicki Minaj, Britney Spears,
Jason Statham and the yet-to-be announced male and female
celebrities as of November 2, 2015. There is some fan overlap
among these social channels and celebrities.
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements”
related to the business of Glu Mobile Inc., including statements
regarding that Glu anticipates titles featuring celebrities
supported by more than one billion social followers will launch
between the fourth quarter of 2015 and the end of 2017; Glu’s
belief that the brand recognition and social reach of its celebrity
partners will make them powerful partners for mobile gaming; and
Glu’s belief that its new male non-musician celebrities will add
new depth to Glu’s celebrity gaming portfolio. Such forward-looking
statements involve known and unknown risks and uncertainties,
including, but not limited to, the risk that we do not realize the
expected benefits from our agreements with these additional
celebrities or that we are unable to capitalize on their combined
social media following; consumer demand for smartphones, tablets
and next-generation platforms does not grow as significantly as we
anticipate or that we will be unable to capitalize on any such
growth; the risk that we do not realize a sufficient return on our
investment with respect to our efforts to develop free-to-play
games for smartphones, tablets and next-generation platforms; and
the risk the risk that our recently and newly launched games are
less popular than anticipated or decline in popularity and
monetization rate more quickly than we anticipate. Certain of these
risks and uncertainties are or will be described in greater detail
in our public filings with the SEC. Glu is not under obligation to
(and expressly disclaims any such obligation to) update or alter
its forward-looking statements whether as a result of new
information, future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and
branded IP games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE
OFFICIAL GAME, MISSION IMPOSSIBLE: ROGUE NATION and SNIPER X WITH
JASON STATHAM on the App Store, Google Play, Amazon Appstore,
Facebook, Mac App Store, and Windows Phone. Glu’s unique technology
platform enables its titles to be accessible to a broad audience of
consumers globally. Founded in 2001, Glu is headquartered in San
Francisco with major U.S. offices outside Seattle and in Long
Beach, and international locations in Canada, China, India, Japan,
Korea, and Russia. Consumers can find high-quality entertainment
wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu
via Twitter at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, SNIPER X, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL,
GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu
Mobile Inc. or its subsidiaries.
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version on businesswire.com: http://www.businesswire.com/news/home/20151105006833/en/
Glu Mobile Inc.Jason Enriquez, 415-800-6263PR@glu.com
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