ITEM 1. BUSINESS
General
Francesca’s Holdings Corporation
was incorporated in Delaware in 2007. We are a holding company and all of our business operations are conducted through Francesca’s
Collections, Inc. our wholly-owned indirect subsidiary, a corporation formed and existing under the laws of the State of Texas.
Francesca’s Collections, Inc., is wholly-owned by Francesca’s LLC, a limited liability company formed and existing
under the laws of the State of Delaware. Francesca’s LLC is a wholly-owned subsidiary of Francesca’s Holdings Corporation.
Our principal executive office is located at 8760 Clay Road, Houston, Texas 77080, our telephone number is (713) 864-1358
and our fax number is (713) 426-2751. We maintain a website at
www.francescas.com
. Except where the context otherwise
requires or where otherwise indicated, the terms “francesca’s
®
,” “we,” “us,”
“our,” “the company,” and “our business” refer to Francesca’s Holdings Corporation and
its consolidated subsidiaries as a combined entity.
We operate on a fiscal calendar which,
in a given fiscal year, consists of a 52- or 53-week period ending on the Saturday closest to January 31st. The reporting periods
contained in our audited consolidated financial statements included in this Annual Report on Form 10-K contain 53 weeks of operations
in fiscal year 2012, which ended on February 2, 2013, 52 weeks of operations in fiscal year 2011, which ended January 28, 2012,
and 52 weeks of operations in fiscal year 2010, which ended January 29, 2011. Our fiscal years 2009 and 2008 each included 52 weeks
of operations which ended on January 30, 2010 and January 31, 2009, respectively.
Our Company
francesca’s
®
is a growing specialty retailer with retail locations designed and merchandised to feel like independently owned, upscale boutiques
providing customers a fun and differentiated shopping experience. The merchandise assortment is a diverse and balanced mix of apparel,
jewelry, accessories and gifts. francesca’s
®
appeals to the 18-35 year-old, fashion conscious, female customer,
although the company finds that women of all ages are attracted to the eclectic and sophisticated merchandise selection and boutique
setting. francesca’s
®
boutiques carry a broad selection but limited quantities of individual styles and new
merchandise is introduced five days a week.
By offering a differentiated shopping experience
and high-quality merchandise at a compelling value, our boutiques have been successful across a wide variety of geographic markets
and shopping venues. We believe we have an opportunity to continue to grow our boutique base from 360 locations in 44 states as
of February 2, 2013 to approximately 900 boutiques in the United States over the next eight years based on our flexible boutique
format, the financial characteristics of our boutiques and our ongoing analysis of shopping venues that meet our criteria for new
boutiques. Our merchandise is also available through our website,
www.francescas.com
.
Our
Competitive Strengths
We believe the following strengths differentiate
us from our competitors and are key drivers of our success:
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Proven Trend-Right Merchandise Delivered at a Compelling Value
. Our
boutiques carry a broad but shallow selection of high-quality, trend-right apparel, jewelry, accessories and gifts at attractive
prices. Our buyers closely monitor the marketplace to identify and source proven fashion trends that will appeal to our core customers.
We primarily offer exclusive items under our proprietary labels, but carry a small selection of third-party, nationally recognized
brands that we use opportunistically in certain categories. We offer a broad selection of merchandise, but intentionally purchase
small quantities of individual items for each boutique such that we frequently replenish our boutiques with new merchandise, keeping
the shopping experience fresh and exciting for our customers. The short lead times of our vendors maximizes our speed to market,
as it generally takes only four to twelve weeks from the time an order is placed to the time merchandise is available on the boutique
floor. With these short lead times, we are able to make more informed buying decisions to meet customers’ merchandise expectations,
and to react quickly to changing fashion trends. This approach, combined with our uniquely balanced product mix of approximately
50% apparel and 50% jewelry, accessories and gifts, is designed to encourage more frequent visits by our customers and reduce the
seasonal fluctuations and margin erosion experienced by many other specialty retailers. We believe the expertise of our buyers
and our broad base of vendors allows us to quickly identify and respond to emerging fashion trends in apparel, jewelry, accessories
and gifts to offer quality merchandise at prices that ‘surprise and delight’ our customers.
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Differentiated Shopping Experience.
Each
of our retail locations is uniquely designed and merchandised to feel like an independently owned, upscale boutique. Contemporary
music, scented candles, small hand-made signs and vintage yet vibrant fixtures create a warm and inviting environment that showcases
our eclectic assortment. Our open floor design enables customers to easily view merchandise and we use a number of body forms to
provide full outfit ideas to encourage customers to buy multiple items. Merchandise presentations, including display windows, tables
and walls, are refreshed every two to three weeks to keep our boutiques new and exciting. Our passionate boutique managers and
associates, with the support of corporate guidelines, are encouraged to infuse each boutique with their personality, which increases
their motivation and enhances the shopping experience. We believe these attributes, along with our strategy of carrying a broad
selection but limited quantities of individual styles, create a unique “treasure hunt” atmosphere that strongly appeals
to our customers and differentiates us in the marketplace.
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Powerful Boutique Economics and Rigorous Real Estate Selection
Process
. We have a proven boutique format that works across a wide variety of shopping venues, market
sizes, climates and demographics. Our boutiques average approximately 1,385 square feet, which is meaningfully smaller than most
specialty retailers. The performance of our boutiques and our flexible real estate format enhance our ability to secure prominent,
highly visible locations in regional malls, lifestyle centers, street locations and strip centers. We deploy a rigorous real estate
selection process with all new boutique opportunities measured against specific financial and geographic criteria. Over the previous
two fiscal years, on average, our new boutiques have generated first year cash return on net investment in excess of 150% and paid
back our net investment on a pre-tax basis in less than one year, due to our ability to consistently obtain best-in-class locations
combined with relatively low capital investment and operating cost requirements, allowing us to fund all of our growth from internally
generated cash flow. In our real estate selection process, we assess the viability of potential sites by analyzing the demographics
of the trade area and the performance of the shopping venue, including selected relevant and adjacent retailers. Based on this
analysis, we believe the financial characteristics of our new boutiques, coupled with our proven ability to operate across different
shopping venues and geographies, provide us with a wide scope of new boutique opportunities and enhance our ability to profitably
expand our boutique base.
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Solid and Scalable Infrastructure.
We
continually invest in systems, controls and human resources to support our growth. In recent years we have made significant improvements
to the infrastructure of our finance, buying and planning, real estate and IT departments. For instance, we believe that we have
developed an integrated sourcing, distribution and merchandising process that is scalable and will facilitate the continued growth
in the number of boutiques we operate. This process starts with our buyers who work closely with an established and diverse group
of vendors to identify trend-right, high-quality merchandise for our boutiques. From on-hand inventories or special orders and
their international networks of manufacturers, our vendors make frequent deliveries of merchandise consisting of floor-ready, pre-tagged
items to our warehouse. We then sort, allocate and distribute the pre-packs to our boutiques five days a week based on current
inventory levels and sales trends. Our boutique managers are able to readily merchandise the product and tailor the displays to
differentiate their boutiques and reflect local market tastes. As we focus on organic, viral and in-boutique marketing to increase
customer loyalty and build our brand image, we do not believe that we will require significant investments in traditional marketing
and advertising initiatives as we expand our boutique base.
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Experienced Management Team with a Disciplined Operating Philosophy.
Our
senior management has extensive experience across a broad range of disciplines in the retail industry, including merchandising,
real estate, supply chain and finance. Our management team has built a solid operating foundation based on sound retail principles
that define our culture. Our disciplined operating philosophy is grounded in a relentless focus on providing great merchandise
and a best-in class boutique experience supported by uncompromising site selection and continual enhancements to our infrastructure.
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Our Growth Strategy
We believe we can continue to grow our revenues
and earnings by executing on the following strategies:
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Grow Our Boutique Base
. We believe there
is an opportunity to significantly increase the number of boutiques we operate. Based on our proven ability to open our flexible
retail format in various shopping venues in new and existing markets, the financial characteristics of our boutiques and our ongoing
analysis of shopping venues that meet our criteria for new boutiques (including a third party research study), we believe we have
the potential to grow our base from 360 locations in 44 states as of February 2, 2013 to approximately 900 boutiques in the U.S.
over the next eight years. We opened 77 new boutiques in fiscal year 2012 and we plan to open approximately 80 new boutiques in
fiscal year 2013 and 75 boutiques in fiscal year 2014.
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Drive Comparable Boutique Sales.
Our
comparable boutique sales increased 14.9% in fiscal year 2012 after a 10.4% increase in fiscal year 2011. We intend to drive comparable
boutique sales by featuring high-quality, trend-right merchandise at a compelling value and refining our distinctive boutique experience.
We intend to maintain our broad but shallow merchandising approach, which we believe will result in increased units and dollars
per transaction and protect margins. In addition, we are increasing the sophistication of our buying and planning infrastructure,
enhancing our buying team with additional category-specific buyers, and augmenting boutique-level management.
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Expand the Penetration and Presence of Our Direct-to-Consumer Business
. We
complement our boutiques with a growing direct-to-consumer business. Our direct-to-consumer business not only generates incremental
sales and profits but also builds brand awareness and boutique traffic and helps us access markets where we do not currently have
a boutique. Our direct-to-consumer sales grew by 61.1% in fiscal year 2012 and only represented 1.5% of our total net sales. In
fiscal year 2013, we plan to make further investments in our direct-to-consumer website that will enhance our customers’
shopping experience as well as establish the framework of our long-term direct-to-consumer strategies. We expect direct-to-consumer
sales growth to continue as consumers discover the complementary nature of shopping with us online and through our boutiques.
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Our History
Our Company was founded in 1999. We opened
our first boutique in Houston, Texas that same year. Initially, we focused on selling fashion jewelry, accessories and selected
home décor. As our boutique base grew across the United States we expanded our merchandise offering to include apparel,
which has become our largest category and, we believe, a significant driver of growing customer loyalty and return visits. On July 27,
2011, we completed our initial public offering (“IPO”) of 11,500,000 shares of common stock of which 2,941,176 shares
were sold by the Company and 8,558,824 shares were sold by the selling stockholders (including 616,109 by members of the Company’s
management). Subsequent to the IPO, we completed two follow-on offerings on February 1, 2012 and April 23, 2012 where certain stockholders
sold a total of 11,336,476 and 9,000,000 shares of our common stock, respectively.
Our Market
Our distinct boutique environment and carefully
selected, trend-right merchandise attract a wide demographic. Our unique merchandise combination of apparel, jewelry, accessories
and gifts allows us to participate in a number of large market segments. While our broad assortment appeals to women of varying
ages and diverse backgrounds, from value-conscious to the more affluent, our primary customer is a fashion conscious woman between
the ages of 18 and 35. She is college educated and has moderate to high disposable income. She enjoys shopping for the latest fashions
and is attracted to our upscale boutique shopping environment, compelling value proposition and highly personalized customer service.
We believe she spends a higher proportion of her income on fashion than the general population.
Our Merchandise Offering and Merchandising
Strategy
We offer a broad and shallow selection of
fashion apparel, jewelry, accessories and gifts targeted to our core customer, who seeks trend-right, high-quality merchandise
at attractive prices. We have a well-balanced assortment of product categories with approximately 50% of our fiscal year 2012 sales
generated by non-apparel items. Our diverse merchandise contributes to the ‘treasure hunt’ atmosphere in our boutiques
and is one which we aim to maintain as we grow. We carry a broad selection but limited quantities of each style and we deliver
new merchandise to our boutiques five days a week. This contributes to a sense of scarcity and newness within our boutiques, mitigates
fashion risk, reduces the seasonality of the inventory and protects margins.
Our wide range of apparel, jewelry, accessories
and gifts fills the various casual and dressy fashion needs of our customers and our selection of gifts ranges from the elegant
to the irreverent. Our approximately 1,385 square foot boutiques carry approximately 3,000 SKUs at any one time and we stock about
15,000 different styles during the course of a year. The majority of our merchandise is sold under our proprietary labels and we
also sell a select assortment of third-party, nationally recognized brands. Our direct-to-consumer business features an edited
selection of our boutique merchandise and on-line exclusives. The table below shows the approximate breakdown of our fiscal year
2012 net sales by product category:
Apparel
49% of Net Sales
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Jewelry
23% of Net Sales
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Accessories
16% of Net Sales
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Gifts
12% of Net Sales
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Dresses, Fashion Tops, Sweaters, Bottoms, Cardigans and Wraps, Outerwear, Tees and Tanks, Shape Wear
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Necklaces, Earrings, Bracelets, Rings
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Handbags, Clutches, Wallets, Shoes, Belts, Hats, Scarves, Sunglasses, Watches, Hair Accessories
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Fragrance, Candles, Bath and Body, Home Accessories, Books, Wall Art, Nail Polish, Miscellaneous Items
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Our buying and planning team is responsible
for selecting and sourcing our merchandise, managing inventory levels and allocating items to boutiques. Each product category
has a set of dedicated buyers with oversight provided by our Chief Merchandising Officer. The buying and planning team holds weekly
meetings to review merchandise performance and identify new fashion trends. Our buyers also make regular trips to important industry
markets and trade shows and visit Asia several times per year. We have access to the expertise of hundreds of designers employed
by our large vendor base who provide us with a large selection of new styles for review each week. Our buyers collaborate with
vendors to place special orders and to modify presented styles based on current fashion trends and their in-depth knowledge of
our customers’ preferences, which means most of our merchandise is unique to francesca’s
®
. Before placing an order, every item is evaluated for style, quality, fit, value and profitability to ensure
it meets standards consistent with our francesca’s
®
brand.
Our Sourcing Strategy
Our ability to quickly make decisions on
trend-right items combined with the short production lead times of our vendors maximizes our speed to market. We use vendors based
in the United States that source from both domestic and overseas markets and it generally takes four to twelve weeks from the time
an order is placed to the time merchandise is available on the boutique floor. With these short lead times, we are able to make
more informed buying decisions in terms of customers’ merchandise expectations, and to quickly react to changing fashion
trends. This also supports our merchandise strategy of offering a broad but limited assortment that is infused with new items five
days a week. Due to the limited quantity of our buys in any one style, we avoid material inventory positions in individual style
which enhances our ability to quickly deliver trend-right merchandise and minimizes the risk of fashion misses, which can lead
to increased inventory markdowns and diminished gross margins.
We do not own or operate
any manufacturing facilities. We have relationships with a diverse base of over 400 vendors and transact business on a
purchase order-by-purchase order basis. In fiscal year 2012, we sourced approximately 95% of our merchandise from 200 vendors
while our top 10 vendors sourced approximately 46% of our merchandise, with no single vendor accounting
for more than 13% of our purchases. We believe that the loss of any of our current vendors will not result in a material
disruption to our business. Stony Leather, Inc. (“Stony”) and KJK Trading Corporation (“KJK”) were
two of our largest vendors in fiscal years 2012 and 2011. KJK and Stony are owned and operated by certain family members of
Ms. Kyong Gill, our former Executive Vice Chairperson and former member of our Board of Directors (the “Board”).
Ms. Gill retired from the company and the Board on July 10, 2012 and at such time Stony and KJK ceased to be a related party.
For information regarding our relationship with Stony and KJK, see “Management’s Discussion and Analysis of
Financial Condition and Results of Operations-Related Party Transactions.”
We do not enter into exclusive contracts
with our vendors and we continue to expand our vendor network. This provides us with access to an even more extensive variety of
merchandise from a greater number of vendors at competitive prices. We believe our vendors view us as an important customer given
our growth and market position. Our vendors utilize a network of domestic and overseas factories, providing them access to significant
capacity. We source our inventory primarily from domestic vendors.
Each of our vendors is required to adhere
to our vendor standards, which are designed to ensure that our vendors conduct their business in a legal, ethical and responsible
manner. This also includes the requirement that all of our vendors comply with the applicable laws and regulations of the United
States, those of the respective country of manufacture or exportation and all state and local laws and regulations.
Our Sales Channels
We conduct our business through boutiques
and our direct-to-consumer website,
www.francescas.com
. We do not incorporate the information contained on, or accessible
through, our website into this Annual Report on Form 10-K, and it should not be considered a part of this Annual Report on Form
10-K.
Boutiques
In fiscal year 2012, our boutiques generated
net sales of $291.8 million, which represented 98.5% of total net sales. As of February 2, 2013, we operated 360 boutiques under
the name francesca’s
®
in 44 states throughout the United States. The
following list shows the number of boutiques operated by state as of February 2, 2013, and demonstrates that we have been successful
in opening boutiques in a wide range of geographies.
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Number of
Boutiques
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Number of
Boutiques
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Alabama
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7
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Missouri
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10
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Arizona
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10
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Nebraska
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3
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Arkansas
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6
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Nevada
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4
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California
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39
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New Hampshire
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2
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Colorado
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4
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New Jersey
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16
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Connecticut
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7
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New Mexico
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1
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Delaware
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1
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New York
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10
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Florida
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26
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North Carolina
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10
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Georgia
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15
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Ohio
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12
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Idaho
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1
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Oklahoma
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5
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Illinois
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21
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Oregon
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2
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Indiana
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8
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Pennsylvania
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11
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Iowa
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2
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Rhode Island
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3
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Kansas
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3
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South Carolina
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7
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Kentucky
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4
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Tennessee
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9
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Louisiana
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7
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Texas
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32
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Maine
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1
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Utah
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3
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Maryland
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8
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Vermont
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1
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Massachusetts
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8
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Virginia
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9
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Michigan
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8
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Washington
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4
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Minnesota
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10
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West Virginia
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1
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Mississippi
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2
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Wisconsin
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7
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Boutique Design and Environment
The differentiated shopping experience offered
through our boutiques is central to the francesca’s
®
brand. Our boutiques
are designed and merchandised to deliver a warm and inviting atmosphere that creates the sense for our customers that they are
shopping in an independently owned, upscale boutique. Although we strive to maintain a relatively consistent look and feel in all
of our boutiques, the intricacies of each boutique’s physical properties, geographic market and shopping venue, as well as
the autonomy we provide to our boutique managers in visually merchandising the boutiques, make each feel different and in tune
with its local clientele.
Our boutiques typically range in size from
1,000 to 1,800 square feet, with an average size of approximately 1,385 square feet. We seek locations that have a boutique front
that is at least 20 feet wide, which we adorn with visually appealing architectural lighting, signage and display window presentations.
Inside, we use a warm earth tone color palette and soft lighting. We include rugs, lush fabrics and table cloths to create a sense
of depth and richness. Chandeliers and antique displays such as ottomans, dressing room chairs and wall mirrors reinforce the unique
ambiance and add to the sense of sophistication and style. All of this provides a dense canvas for our colorful displays of trend-right
merchandise. Each boutique’s merchandise presentation, including display windows, tables and walls, is refreshed every two
to three weeks to keep our shopping experience new and exciting. We believe by constantly changing our visual merchandising and
floor sets, we give our customers a reason to shop our boutiques frequently, building customer loyalty. Our boutique managers also
use our intranet website to share best-practices with each other, such as ideas for displays. We believe these grass-root interactions
improve the sense of community among our boutique managers and enhance the shopping experience for our customers.
Staffing in our boutiques consists of a boutique
manager, an assistant manager and a minimum of four part-time associates. Our compensation structure includes a bonus component
payable upon the achievement of certain financial goals. We endeavor to hire boutique personnel that are friendly and customer-service
driven individuals. In addition to a comprehensive training program for visual merchandising, customer service and operations,
boutique managers benefit from ongoing field-level support and training updates as well as guides and manuals.
Boutique Economics
We believe that our broad and shallow merchandising
strategy and the differentiated shopping experience we offer to our customers contributes to the success of our boutiques, which
generate attractive returns. Over the previous two fiscal years, we opened 153 boutiques which averaged approximately 1,327 square
feet and, of the locations open 12 or more months, boutique sales averaged approximately $750,000 in the first year. On average,
these boutiques delivered first-year, pre-tax cash return on net investment in excess of 150% and paid back our net investment
on a pre-tax basis in less than one year. In fiscal year 2012, the cost of build-out with related fixtures and equipment to open
our new boutiques was approximately $186,000 per boutique while tenant allowances averaged approximately $92,000 per boutique.
We allocated approximately $45,000 of opening inventory per new boutique in fiscal year 2012. While we do not foresee further significant
cost increases, there can be no assurance that those costs will not continue to increase. Based on our disciplined, rigorous real
estate selection process and similarity of site characteristics, we expect new boutique economics to be consistent with our recent
history.
Boutique Growth and Site Selection
We have a proven track record of increasing
our boutique base. The table below indicates certain historical information regarding our boutiques as of the end of each of the
periods indicated below:
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Fiscal
Year
2012
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Fiscal
Year
2011
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Fiscal
Year
2010
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Fiscal
Year
2009
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Fiscal
Year
2008
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Mall
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180
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128
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69
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25
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4
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Non-mall
(1)
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180
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155
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138
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122
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107
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Total Boutiques
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360
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283
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207
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147
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111
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Boutiques Opened
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77
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76
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62
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36
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31
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Boutiques Closed
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-
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-
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2
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-
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-
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Total Gross Square Feet at the end of the period (in thousands)
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499
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399
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296
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210
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158
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Average Square Feet Per Boutique at the end of the period
(2)
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1,385
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1,409
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|
1,428
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1,428
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1,419
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Net Sales Per Average Square Foot for the period
(3)
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$
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632
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$
|
554
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$
|
508
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$
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429
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$
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384
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(1)
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Non-mall includes boutiques in lifestyle centers, street locations, strip centers and outlet locations.
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(2)
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Average square feet per boutique is calculated by dividing total gross square feet at the end of the period by the number of
boutiques open at the end of the period.
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(3)
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Net sales per average square foot are calculated by dividing net sales for the period by the average total square feet during
the period. Because of our rapid growth, for purposes of providing net sales per square foot measure, we use average square feet
during the period as opposed to total gross square feet at the end of the period. Average square feet is calculated as (a) the
sum of total gross square feet at the beginning of the period and total gross square feet at the end of each fiscal quarter within
the period, divided by (b) the number of fiscal quarters within the period plus one (which, for a fiscal year, is five). There
may be variations in the way in which some of our competitors and other retailers calculate sales per square foot or similarly
titled measures. As a result, average square feet and net sales per average square foot for the period may not be comparable to
similar data made available by other retailers.
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Our flexible boutique format has enabled
us to successfully open boutiques across a variety of shopping venues, market sizes, climates and demographics. We believe this
provides us with a wide scope of real estate opportunities and enhances our ability to profitably expand our boutique base. We
believe we can continue to successfully open new boutiques at an annual rate of at least 75 for the next three to five years. Based
on our rigorous real estate selection process, our flexible boutique format and the financial characteristics of our boutiques,
we believe that the per boutique costs associated with opening new boutiques over the next two years will be similar to our current
costs for opening new boutiques. We expect to fund the costs of our boutique growth through cash flow generated by our operations
and through our revolving credit facility if necessary. We expect to open boutiques in both new and existing markets and across
regional malls, lifestyle centers, street locations, strip centers and outlet locations. In general, we expect our overall boutiques
mix to consist of 53% non-mall and 47% mall.
Our real estate committee utilizes a disciplined
approach to site selection, which analyzes the prospective shopping venue for factors such as overall shopping venue productivity,
competitive environment and specific sales of other retailers deemed most relevant as well as the configuration of available space
for potential new boutique locations. We seek prominent locations in high-traffic areas of the shopping venue and in close proximity
to other retailers targeting similar customers. We also evaluate each new boutique location based on projected sales and determine
whether the capital investment and estimated boutique four-wall contribution satisfies our targeted return threshold, occupancy
costs, and boutique contribution. As a result of our powerful boutique economics and our rigorous site selection process, we have
only closed two boutiques since we began business in 1999.
Boutique locations and related sales and
customer traffic may be adversely affected by, among other things, economic conditions in a particular area, competition from nearby
retailers selling similar merchandise, changing lifestyle choices of consumers in a particular market and the closing or decline
in popularity of other businesses located near our boutiques. Changes in areas around our boutique locations that result in reductions
in customer foot traffic or otherwise render the locations unsuitable could cause our sales to be less than expected. Boutiques
located in street locations and lifestyle centers may be more susceptible to such changes than boutiques located in malls.
Direct-to-Consumer
Our direct-to-consumer business consists
of our
www.francescas.com
website. Through our website, our customers are able to purchase individual items, shop the latest
jewelry, gift or fashion merchandise and special promotions, create a wish list, sign up for our mailing list, connect and follow
us on social media sites such as Facebook and Twitter, as well as obtain current information on our boutique locations. This channel
enables us to reach customers in all states and further build our brand. We currently obtain and collect customer email information
from our boutiques and website and use it to generate marketing programs, such as our email campaign. During fiscal year 2012,
we made several improvements to our website to enhance our direct-to-consumer business capabilities and growth. In fiscal year
2013, we plan to make further investments to our website that will enhance our customers’ shopping experience as well as
establish the framework for our long-term direct-to-consumer strategies. We believe there is significant potential to expand this
channel over time.
Marketing and Advertising
We currently focus on organic, viral and
in-boutique marketing to increase customer loyalty and build our brand image. By locating our boutiques in prominent, high-traffic
locations and refraining from traditional television, radio and print advertising, we encourage people to ‘discover’
francesca’s
®
. We believe that many of our customers develop a personal
connection with our boutiques and become our ambassadors in the local community by spreading the word about francesca’s
®
. We also use email communications, our website and, increasingly, social networking sites Facebook and Twitter
and fashion related blogs to achieve our marketing goals. Our boutique managers are passionate about francesca’s
®
and contribute to our marketing effort by hosting in-boutique activities, such as fashion shows and private
parties.
Distribution
We distribute most of our merchandise from
our distribution center (located within our corporate headquarters) in Houston, Texas. Our current facility occupies approximately
218,000 square feet, consisting of approximately 165,000 square feet of warehouse and distribution space, which services our boutiques
and direct-to-consumer business, and approximately 53,000 square feet of office space for our corporate headquarters. Our merchandise
are received, inspected, managed, stored and distributed through our distribution warehouse, with the exception of approximately
5% of our merchandise which are drop-shipped by our vendors directly to our boutiques. The majority of our merchandise are currently
pre-ticketed and pre-sorted by our vendors, which allows us to efficiently ship from our distribution center directly to our boutiques,
thereby reducing labor costs. Due to the relatively smaller size of our sales area, we are able to ship smaller packages of fresh
merchandise five days a week. Hence, we are able to utilize third party shipping vendors to effectively distribute fresh merchandise
on a continuous basis, ensuring successful implementation of our broad and shallow merchandising strategy. We believe that our
current facility will be sufficient to support our growth plans for several years.
Management Information Systems
Our management information technology systems
provide support and timely information to our management team. We believe our current systems provide us with operational efficiencies,
scalability, management control and timely reporting that allows us to identify and respond to operating trends in our business.
We use a combination of customized and industry-standard software systems to support boutique point-of-sale, merchandise planning
and buying, direct-to-consumer, inventory management, financial reporting and administrative functions.
We are in the process of upgrading several
of our systems to provide improved support for our current operations and position us for continued growth. This includes the implementation
of a fully integrated enterprise software platform from JDA, which we began to introduce in stages in August 2011 and plan to finalize
in the second quarter of fiscal year 2013. Throughout the installation and stabilization of JDA, we will continue to run our existing
platform to ensure continuity during the conversion. We expect the new JDA system will enhance customer service, improve operational
efficiency, enhance management reporting and control and increase synergies between our direct-to-consumer business and our boutiques.
Competition
The women’s apparel, jewelry, accessories
and gifts market is large, fragmented and highly competitive. The largest competitors include national and regional department
stores, specialty retailers, mass merchants and internet-based retailers. Due to the breadth of our merchandise, it is difficult
to identify companies that compete with us in every product category. We generally compete with individual, often owner-operated
specialty shops in each of the markets that we operate as well as broadly merchandised department stores and certain specialty
stores. We may face new competitors and increased competition from existing competitors as we expand into new markets and increase
our presence in existing markets.
The principal basis upon which we compete
is by offering a differentiated shopping experience through high-quality, trend-right merchandise at attractive prices in a warm
and inviting boutique environment with excellent customer service. In addition, our manageable boutique size and flexible but disciplined
real estate strategy provide us with a competitive advantage that is not easily replicated by our major competitors. Our success
also depends in substantial part on our ability to respond quickly to fashion trends so that we can meet the changing demands of
our customers.
Intellectual Property
We have registered our trademark francesca’s
®
with the United States Patent and Trademark Office. In addition, we own domain names, including
www.francescas.com
, and
we own unregistered copyright rights in our website content. We believe our trademarks have value, and we diligently protect them
against infringement. For instance, we have recently filed applications to register our trademark internationally. We will also
continue to file new applications as appropriate to protect our intellectual property rights.
Regulation and Legislation
We are subject to labor and employment laws,
laws governing advertising and promotions, privacy laws, product and other safety regulations, consumer protection regulations,
environmental requirements and other laws that regulate retailers and govern the promotion and sale of merchandise and the operation
of boutiques and warehouse facilities. We monitor changes in these laws and believe that we are in compliance with applicable laws
in all material respects.
Insurance
We use insurance for a number of risk management
activities, including workers’ compensation, general liability, automobile liability and employee-related health care benefits,
a portion of which is paid by the employees. We evaluate our insurance requirements on an ongoing basis and believe we maintain
adequate levels of coverage.
Our Employees
As of February 2, 2013, we had approximately
2,553 total employees. Of our total employees, approximately 184 were based at our corporate headquarters in Houston, Texas, and
approximately 2,369 were boutique employees. We had approximately 792 full-time employees and approximately1,761 part-time
employees, who are primarily boutique employees. None of our employees are represented by a labor union, and we have had no labor-related
work stoppages as of February 2, 2013. Our relationship with our employees is one of the keys to our success, and we believe that
relationship is satisfactory.
Seasonality
Our wide-range of merchandise and our strategy
of carrying a broad selection but limited quantities of each item reduce our overall seasonality relative to other specialty retailers.
Nevertheless, our business is mildly seasonal in nature and demand is generally the highest in the fourth fiscal quarter due to
the year-end holiday season and lowest in the first fiscal quarter. As a result of this seasonality and generally because of variation
in consumer spending habits, we experience fluctuations in net sales and working capital requirements during the year. See “Management’s
Discussion and Analysis of Financial Condition and Results of Operations-Seasonality” for more information.
Privacy Policy
In the course of our business, we collect
information about our customers, including customer data submitted to us in connection with purchases of our merchandise at boutiques
as well as from our direct-to-consumer business. We respect the privacy of our customers and take steps to safeguard the confidentiality
of the information that they provide to us.
Recent Developments
On February 7, 2013, our Board appointed
Mr. Mark Vendetti to serve as our Chief Financial Officer effective March 4, 2013.
On February 25, 2013, our Board appointed
Mr. Richard Kunes to serve as an independent director of the Board effective as of that date.
ITEM 1A. RISK FACTORS
If any of the following risks actually occurs,
our business, financial condition, results of operation, cash flow and prospects could be materially and adversely affected. As
a result, the trading price of our common stock could decline.
Our success depends on our ability to anticipate, identify
and respond quickly to new and changing fashion trends, customer preferences and other factors, and our inability to anticipate,
identify and respond to these changes and trends could have a material adverse effect on our business, financial condition and
results of operations.
Our core market, apparel, jewelry, accessories
and gifts for women from 18 to 35-years old, is subject to rapidly shifting fashion trends, customer tastes and demands. Accordingly,
our success is dependent on our ability to anticipate, identify and respond to the latest fashion trends and customer demands,
and to translate such trends and demands into appropriate, saleable product offerings in a timely manner. A small number of our
employees are primarily responsible for performing this analysis and making product purchase decisions. Our failure to anticipate,
identify or react swiftly and appropriately to new and changing styles, trends or desired image preferences or to accurately anticipate
and forecast demand for certain product offerings is likely to lead to lower demand for our merchandise, which could cause, among
other things, sales declines, excess inventories and a greater number of markdowns. Further, if we are not able to anticipate,
identify and respond to changing fashion trends and customer preferences, we may lose customers and market share to those of our
competitors who are able to better anticipate, identify and respond to such trends and preferences. In addition, because our success
depends on our brand image, our business could be materially adversely affected if new product offerings are not accepted by our
customers. Our new product offerings may not be met with the same level of acceptance as our past product offerings and we may
not be able to adequately respond to fashion trends in a timely manner or the preferences of our customers. If we do not accurately
forecast or analyze fashion trends and sales levels, our business, financial condition and results of operations will be adversely
affected.
If we are not able to successfully maintain a broad and
shallow merchandise assortment, we may be unable to attract a sufficient number of customers to our boutiques or sell sufficient
quantities of our merchandise through our direct-to-consumer business, which could result in excess inventories and markdowns.
We use the term broad and shallow to refer
to a diverse merchandise assortment with relatively small inventory of each product. We believe that our strategy to offer our
customers a broad and shallow merchandise assortment has contributed significantly to the success of our business. Among other
things, we believe that this strategy creates a constant sense of newness and scarcity value, which drives repeat boutique visits
and increased sales. In addition, we believe that this strategy helps us reduce markdowns. There can be no assurance that we will
be able to continue to adequately stock our boutiques with a sufficiently broad and shallow assortment of merchandise. As we increase
order volumes in connection with opening new boutiques and expanding our direct-to-consumer business, it may become increasingly
difficult for us to accurately forecast the optimal amount of merchandise to order from our vendors and continue to offer a broad
and shallow merchandise assortment at each boutique. If we are unable to offer a broad and shallow merchandise assortment, customers
may choose to visit our boutiques less frequently, our brand could be impaired, our market share may decline and our results of
operations could deteriorate. Further, any failure to maintain a broad and shallow merchandise assortment could lead to excess
inventories which could lead to markdowns.
Our growth strategy depends in large part upon our ability
to successfully open and operate new boutiques each year in a timely and cost-effective manner.
Our strategy to grow our business depends
in large part on continuing to successfully open a substantial number of new boutiques each year for the foreseeable future. The
success of this strategy will depend largely upon our ability to find a sufficient number of suitable locations, our ability to
recruit, hire and train qualified personnel to operate our new boutiques and our ability to scale our infrastructure to successfully
integrate our new boutiques.
Our ability to successfully open and operate
new boutiques depends on many factors that may be outside of our control including, among others, our ability to:
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identify desirable boutique locations, primarily in malls, lifestyle
centers, street locations and strip centers, as well as other types of shopping venues and outlet malls, which may be difficult
and costly, particularly in an improving real estate environment;
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negotiate acceptable lease terms, including favorable levels of tenant
allowances, which may be difficult, particularly in an improving real estate environment;
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maintain out-of-pocket, build-out costs in line with our boutique
economic model, including by receiving expected levels of tenant allowances for a portion of our construction expenses, and managing
these construction expenses at reasonable levels, which may be difficult, particularly in an improving real estate environment;
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efficiently source and distribute additional merchandise;
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hire, train and retain a growing workforce of boutique managers, boutique
associates and other personnel;
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successfully integrate new boutiques into our existing control structure
and operations, including our information technology systems;
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efficiently expand the operations of our distribution facility to
meet the needs of a growing boutique network;
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identify and satisfy the merchandise and other preferences of our
customers in new geographic areas and markets; and
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address competitive, merchandising, marketing, distribution and other
challenges encountered in connection with expansion into new geographic areas and markets.
|
Our near-term expansion plans have us opening
new boutiques in or near the areas where we have existing boutiques. To the extent that we open boutiques in markets where we already
have existing boutiques, we may experience reduced net sales at those existing boutiques. Also, if we expand into new geographic
areas, we will need to successfully identify and satisfy the fashion preferences of customers in those areas. In addition, we will
need to address competitive, merchandising, marketing, distribution and other challenges encountered in connection with any expansion
and our limited brand recognition in new markets may limit our expansion strategy and cause our business and growth to suffer.
Finally, newly opened boutiques may not be
received as well as, or achieve net sales or profitability levels comparable to those of, our existing boutiques in our estimated
time periods, or at all. If our boutiques fail to achieve, or are unable to sustain, acceptable net sales and profitability levels,
our business may be materially harmed and we may incur significant costs associated with closing or relocating boutiques. In addition,
our current expansion plans are only estimates, and the actual number of boutiques we open each year and the actual number of suitable
locations for our new boutiques could differ significantly from these estimates. If we fail to successfully open and operate new
boutiques and execute our growth plans, the price of our common stock could decline.
We may not be able to efficiently source and distribute
the additional merchandise quantities necessary to support our growth.
Our success depends on our ability to source
and distribute merchandise efficiently. The sourcing of our merchandise is dependent, in part, on our relationships with our vendors.
If we are unable to maintain these relationships we may not be able to continue to source merchandise at competitive prices that
appeal to our customers. If we do not succeed in maintaining good relationships with our vendors or if our growth outpaces the
ability of our vendors to scale up and the company cannot identify new vendors to meet the demand for additional merchandise production,
the company could see its costs go up or the delivery time on its new orders substantially increase.
Increases in the cost of the raw materials or other inputs
used in the production of our merchandise could result in the loss of suppliers, increase our cost of goods sold and occupancy
costs and adversely affect our financial results.
The success of our business is in part driven
by the compelling price-value proposition we offer our customers. If the costs of the raw materials, particularly cotton, leather
and synthetics, used in producing our merchandise increase, our vendors would look to pass these cost increases along to us. The
price and availability of such raw materials may fluctuate significantly, depending on many factors which are outside of our control,
including commodity prices, crop yields and weather patterns. If our vendors attempt to pass any cost increases on to us and we
refuse to pay the increases, we could lose certain vendors as suppliers, resulting in the risk that we could not fill our orders
in a timely manner or at all. If we pay the increases, we could either attempt to raise retail prices, which could adversely affect
our sales and our brand image, or choose not to raise prices, which could adversely affect the profitability of our merchandise
sales.
We are in the process of replacing several core information
technology systems, which could disrupt our operations and adversely affect our financial results.
In fiscal year 2011, we began
the implementation of a fully integrated enterprise software platform from JDA, which we began to introduce in stages in
August 2011 and plan to finalize in the second quarter of fiscal year 2013. Also, our accounting
system may need to be upgraded and replaced over time depending on our growth.
The risks associated with the above information
technology systems changes, as well as any failure of such systems to operate effectively, could disrupt and adversely impact the
promptness and accuracy of our merchandise distribution, transaction processing, financial accounting and reporting, including
the implementation of our internal controls over financial reporting, the efficiency of our operations and our ability to properly
forecast earnings and cash requirements. We could be required to make significant additional expenditures to remediate any such
failures or problems.
We believe that other companies have experienced
significant delays and cost overruns in implementing similar systems changes, and we may encounter problems as well. We may not
be able to successfully implement these new systems or, if implemented, we may still face unexpected disruptions in the future.
Any resulting disruptions could harm our business, prospects, financial condition and results of operations.
Our current growth plans will place a strain on our existing
resources and could cause us to encounter challenges we have not faced before.
As our number of boutiques and our direct-to-consumer
sales grow, our operations will become more complex. While we have grown substantially as a company since inception, much of this
growth occurred in the last three fiscal years. As we move forward, we expect our growth to bring new challenges that we have not
faced before. Among other difficulties that we may encounter, this growth will place a strain on our existing infrastructure, including
our distribution facilities, information technology systems, financial controls, real estate and boutique operations staffs, and
may make it more difficult for us to adequately forecast expenditures, such as real estate and construction expenses, budgeting
will become more complex, and we may also place increased burdens on our vendors, as we will likely increase the size of our merchandise
orders. The increased demands that our growth plans will place on our infrastructure may cause us to operate our business less
efficiently, which could cause deterioration in the performance of our existing boutiques. New order delivery times could lengthen
as a result of the strains that growth will place on our existing resources and our growth may make it otherwise difficult for
us to respond quickly to changing trends, consumer preferences and other factors. This could impair our ability to continue to
offer trend-right merchandise which could result in excess inventory, greater markdowns, loss of market share and decreased sales.
In addition, our planned expansion is expected
to place increased demands on our existing operational, managerial, administrative and other resources. Specifically, our inventory
management systems and personnel processes may need to be further upgraded to keep pace with our current growth strategy. We cannot
anticipate all of the demands that our expanding operations will impose on our business, and our failure to appropriately address
these demands could have an adverse effect on us.
Our business is sensitive to consumer spending and economic
conditions.
Consumer purchases of discretionary retail
items and specialty retail products, which include our apparel, jewelry, accessories and gifts, may be adversely affected by economic
conditions such as employment levels, salary and wage levels, the availability of consumer credit, inflation, high interest rates,
high tax rates, high fuel prices and consumer confidence with respect to current and future economic conditions. Consumer purchases
may decline during recessionary periods or at other times when unemployment is higher or disposable income is lower. These risks
may be exacerbated for retailers like us that focus significantly on selling discretionary fashion merchandise. Consumer willingness
to make discretionary purchases may decline, may stall or may be slow to increase due to national and regional economic conditions.
Our financial performance is particularly susceptible to economic and other conditions in regions or states where we have a significant
number of boutiques. There remains considerable uncertainty and volatility in the national and global economy. Further or future
slowdowns or disruptions in the economy could adversely affect mall traffic and new mall and shopping center development and could
materially and adversely affect us and our growth plans. We may not be able to maintain our recent rate of growth in net sales
if there is a decline in consumer spending.
In addition, a deterioration of economic
conditions and future recessionary periods may exacerbate the other risks faced by our business, including those risks we encounter
as we attempt to execute our growth plans. Such risks could be exacerbated individually or collectively.
We operate in the highly competitive specialty retail
apparel and accessories industry and the size and resources of some of our competitors may allow them to compete more effectively
than we can, which could adversely impact our growth and market share.
We face intense competition in the specialty
retail apparel and accessories industry. We compete on the basis of a combination of factors, including price, breadth, quality
and style of merchandise, as well as our in-boutique experience and level of customer service, our brand image and our ability
to anticipate, identify and respond to new and changing fashion trends. While we believe that we compete primarily with specialty
retailers and internet businesses that specialize in women’s apparel and accessories, we also face competition from department
stores, mass merchandisers and value retailers. We believe our primary competitors include specialty apparel and accessories retailers
that offer their own private labels. In addition, our expansion into markets served by our competitors and entry of new competitors
or expansion of existing competitors into our markets could have an adverse effect on our business.
We also compete with a wide variety of large
and small retailers for customers, vendors, suitable boutique locations and personnel. The competitive landscape we face, particularly
among specialty retailers, is subject to rapid change as new competitors emerge and existing competitors change their offerings.
We cannot assure you that we will be able to compete successfully and navigate the shifts in our market.
Many of our competitors are, and many of
our potential competitors may be, larger and have greater name recognition and access to greater financial, marketing and other
resources. Therefore, these competitors may be able to adapt to changes in trends and customer desires more quickly, devote greater
resources to the marketing and sale of their products, generate greater brand recognition or adopt more aggressive pricing policies
than we can. As a result, we may lose market share, which could reduce our sales and adversely affect our results of operations.
Many of our competitors also utilize advertising and marketing media which we do not, including advertising through the use of
direct mail, newspapers, magazines, billboards, television and radio, which may provide them with greater brand recognition than
we have.
Our competitors may also sell certain products
or substantially similar products through the Internet or through outlet centers or discount stores, increasing the competitive
pressure for those products. We cannot assure you that we will continue to be able to compete successfully against existing or
future competitors. Our expansion into markets served by our competitors and entry of new competitors or expansion of existing
competitors into our markets could have a material adverse effect on us. Competitive forces and pressures may intensify as our
presence in the retail marketplace grows.
We do not possess exclusive rights to many
of the elements that comprise our in-boutique experience and merchandise offerings. Some specialty retailers offer a personalized
shopping experience that in certain ways is similar to the one we strive to provide to our customers. Our competitors may seek
to emulate facets of our business strategy and in-boutique experience, which could result in a reduction of any competitive advantage
or special appeal that we might possess. In addition, some of our merchandise offerings are sold to us on a non-exclusive basis.
As a result, our current and future competitors, especially those with greater financial, marketing or other resources, may be
able to duplicate or improve upon some or all of the elements of our in-boutique experience or merchandise offerings that we believe
are important in differentiating our boutiques and our customers’ shopping experience. If our competitors were to duplicate
or improve upon some or all of the elements of our in-boutique experience or product offerings, our competitive position and our
business could suffer.
Our inability to maintain or increase our comparable boutique
sales could adversely impact our net sales, profitability, cash flow and stock price.
We may not be able to sustain or increase
the levels of comparable boutique sales that we have experienced in the recent past. If our future comparable boutique sales decline
or fail to meet market expectations, our profitability could be harmed and the price of our common stock could decline. In addition,
the aggregate comparable boutique sales levels of our boutiques have fluctuated in the past and can be expected to fluctuate in
the future. A variety of factors affect comparable boutique sales, including fashion trends, competition, current national and
regional economic conditions, pricing, changes in our merchandise mix, prior period comparable boutique sales levels, inventory
shrinkage, the timing and amount of markdowns, the success of our marketing programs, holiday timing and weather conditions. In
addition, it may be more challenging for us to sustain high levels of comparable boutique sales growth during and after our planned
expansion. These factors may cause our comparable boutique sales results to be materially lower than in recent periods and lower
than market expectations, which could harm our business and our earnings and result in a decline in the price of our common stock.
Our inability to maintain our operating margins could
adversely affect the price of our common stock.
We intend to continue to increase our operating
margins through scale efficiencies, improved systems, continued cost discipline and enhancements to our merchandise offerings.
If we are unable to successfully manage the potential difficulties associated with our growth plans, we may not be able to capture
the scale efficiencies that we expect from expansion. If we are not able to continue to capture scale efficiencies, improve our
systems, continue our cost discipline and enhance our merchandise offerings, we may not be able to achieve our goals with respect
to operating margins. In addition, if we do not adequately refine and improve our various ordering, tracking and allocation systems,
we may not be able to increase sales and reduce inventory shrinkage. As a result, our operating margins may stagnate or decline,
which could adversely affect the price of our common stock.
Our ability to attract customers to our boutiques depends
on locating our boutiques in suitable locations. Conditions or changes affecting boutique locations, including any decrease in
customer traffic, could cause our sales to be less than expected.
Boutique locations and related sales and
customer traffic may be adversely affected by, among other things, economic conditions in a particular area, competition from nearby
retailers selling similar merchandise, changing lifestyle choices of consumers in a particular market and the closing or decline
in popularity of other businesses located near our boutique. Although we have opened many boutiques in mall locations, our approach
to identifying locations for our boutiques has historically favored street locations and lifestyle centers. As a result, many of
our boutiques are located outside of malls near other retailers or public venues that we believe are consistent with our customers’
lifestyle choices. Changes in areas around our boutique locations that result in reductions in customer foot traffic or otherwise
render the locations unsuitable could cause our sales to be less than expected. Boutiques located in street locations and lifestyle
centers may be more susceptible to such changes than boutiques located in malls.
Our business depends on a strong brand image, and if we
are not able to maintain and enhance our brand, particularly in new markets where we have limited brand recognition, we may be
unable to attract a sufficient number of customers to our boutiques or sell sufficient quantities of our merchandise.
We believe that our brand image and brand
awareness has contributed significantly to the success of our business. We also believe that maintaining and enhancing our brand
image particularly in new markets where we have limited brand recognition is important to maintaining and expanding our customer
base. Maintaining and enhancing our brand image may require us to make substantial investments in areas such as merchandising,
marketing, boutique operations, community relations, boutique promotions and employee training. These investments may be substantial
and may not ultimately be successful.
We do not use traditional advertising channels and if
we fail to adequately continue to connect with our customer base, our business could be adversely affected.
We focus on organic, viral and in-boutique
marketing to capture the interest of our customers and drive them to our boutiques and website. We do not use traditional advertising
channels, such as newspapers, magazines, billboards, television and radio, which are used by some of our competitors. We expect
to increase our use of social media, such as Facebook and Twitter, in the future. If our marketing efforts are not successful,
there may be no immediately available or cost effective alternative marketing channel for us to use to build or maintain brand
awareness. As we execute our growth strategy, our ability to successfully integrate new boutiques into their surrounding communities
or to expand into new markets will be adversely impacted if we fail to connect with our target customers. Failure to successfully
connect with our target customers in new and existing markets could harm our business, results of operations and financial condition.
We depend on our senior management personnel and may not
be able to retain or replace these individuals or recruit additional personnel, which could harm our business.
Our future success is substantially dependent
on the continued service of our senior management, particularly Mr. Neill Davis, one of our directors since 2007 and our Chief
Executive Officer since January 1, 2013. Mr. Davis has extensive experience both with our company and in our industry and is familiar
with our business, systems and processes. The loss of services of one or more of our named executive officers could impair our
ability to manage our business effectively and could have an adverse effect on our business, as we may not be able to find suitable
individuals to replace them on a timely basis or at all. In addition, any departures of key personnel could be viewed in a negative
light by investors and analysts, which could cause our common stock price to decline. We do not maintain key person insurance on
any employee.
In addition to these key employees, we have
other employees in positions, including those employees responsible for our merchandising and operations departments that, if vacant,
could cause a temporary disruption in our business until such positions are filled.
If we are unable to find, train and retain key personnel,
including new boutique employees that reflect our brand image and embody our culture, we may not be able to grow or sustain our
operations.
Our success depends in part upon our ability
to attract, motivate and retain a sufficient number of boutique employees, including boutique managers, who understand and appreciate
our customers, brand and corporate culture, and are able to adequately and effectively represent our culture and establish credibility
with our customers. Like most retailers, we experience significant employee turnover rates, particularly among boutique employees.
Our planned growth will require us to hire and train even more personnel to manage such growth. If we are unable to hire and retain
boutique personnel capable of consistently providing a high level of customer service, as demonstrated by their enthusiasm for
our culture, understanding of our customers and knowledge of the merchandise we offer, our ability to open new boutiques may be
impaired, the performance of our existing and new boutiques could be materially adversely affected and our brand image may be negatively
impacted. There is a high level of competition for experienced, qualified personnel in the retail industry and we compete for personnel
with a variety of companies looking to hire for retail positions. Historically, we have prided ourselves on our commitment to employee
growth and development and we focus on promoting from within our team. Our growth plans will strain our ability to staff our new
boutiques, particularly at the boutique manager level, which could have an adverse effect on our ability to maintain a cohesive
and consistently strong team, which in turn could have an adverse impact on our business. If we are unable to attract, train and
retain employees in the future, we may not be able to serve our customers effectively, thus reducing our ability to continue our
growth and to operate our existing boutiques as profitably as we have in the past.
Union attempts to organize our employees could negatively
affect our business.
None of our employees are currently subject
to a collective bargaining agreement. As we continue to grow and enter different regions, unions may attempt to organize all or
part of our employee base at certain boutiques or within certain regions. Responding to such organization attempts may distract
management and employees and may have a negative financial impact on individual boutiques, or on our business as a whole.
We have one corporate headquarters and distribution facility
and have not yet implemented disaster recovery procedures. Disruptions to the operations at that location could have an adverse
effect on our business operations.
Our corporate headquarters and our only distribution
facility are located in Houston, Texas. Our distribution facility supports both our boutiques and our direct-to-consumer business.
A majority of our merchandise is shipped from our vendors to the distribution facility and then packaged and shipped from our distribution
facility to our boutiques and our direct-to-consumer customers. The success of our boutiques depends on the timely receipt of merchandise
because they must receive merchandise in a timely manner in order to stay current with the fashion preferences of our customers.
The efficient flow of our merchandise requires that we have adequate capacity and uninterrupted service in our distribution facility
to support both our current level of operations, and the anticipated increased levels that may follow from our growth plans. We
believe that our current distribution facility is capable of supporting our growth plans for several years.
In addition, if we encounter difficulties
associated with our distribution facility or if it were to shut down for any reason, including fire, hurricanes or other natural
disaster, we could face inventory shortages resulting in “out-of-stock” conditions in our boutiques, and delays in
shipments to our customers, resulting in significantly higher costs and longer lead times associated with distributing our merchandise.
See “-The current geographic concentration of our boutiques creates an exposure to local economies, regional downturns and
severe weather or other catastrophic occurrences that may materially adversely affect our financial condition and results of operations”
below. Also, most of our computer equipment and senior management, including critical resources dedicated to merchandising, financial
and administrative functions are located at our corporate headquarters. Our management and our operations and distribution staff
would need to find an alternative location, causing further disruption and expense to our business and operations.
We recognize the need for, and are in the
early stages of, developing disaster recovery, business continuity and document retention plans that would allow us to be operational
despite casualties or unforeseen events impacting our corporate headquarters or distribution center. Without disaster recovery,
business continuity and document retention plans, if we encounter difficulties or disasters with our distribution facility or at
our corporate headquarters, our critical systems, operations and information may not be restored in a timely manner, or at all,
and this could have an adverse effect on our business.
Our business requires that we lease substantial amounts
of space and we may not be able to continue to lease space on terms as favorable as the leases negotiated in the past.
We do not own any real estate. Instead,
we lease all of our boutique locations, as well as our corporate headquarters and distribution facility in Houston, Texas. Our
boutiques are leased from third parties, with lease terms of five to ten years. Many of our lease agreements also have additional
five-year renewal options. We believe that we have been able to negotiate favorable rental rates and tenant allowances over the
last few years due in large part to the state of the economy and higher than usual vacancy rates in a number of regional malls
and shopping centers. These trends may not continue, and there is no guarantee that we will be able to continue to negotiate such
favorable terms. Many of our leases have early cancellation clauses, which permit the lease to be terminated by us or the landlord
if certain sales levels are not met in specific periods or if the shopping venue does not meet specified occupancy standards. In
addition to fixed minimum lease payments, most of our boutique leases provide for additional rental payments based on a percentage
of sales, or “percentage rent,” if sales at the respective boutiques exceed specified levels, as well as the payment
of common area maintenance charges, real property insurance and real estate taxes. Many of our lease agreements have defined escalating
rent provisions over the initial term and any extensions. Increases in our already substantial occupancy costs and difficulty in
identifying economically suitable new boutique locations could have significant negative consequences, which include:
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requiring that a greater portion of our available cash be applied
to pay our rental obligations, thus reducing cash available for other purposes and reducing our profitability;
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increasing our vulnerability to general adverse economic and industry
conditions; and
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limiting our flexibility in planning for, or reacting to changes in,
our business or in the industry in which we compete.
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We depend on cash flow from operations to
pay our lease expenses and to fulfill our other cash needs. If our business does not generate sufficient cash flow from operating
activities to fund these expenses and needs and sufficient funds are not otherwise available to us, we may not be able to service
our lease expenses, grow our business, respond to competitive challenges or fund our other liquidity and capital needs, which could
harm our business. Additional sites that we lease may be subject to long-term non-cancelable leases if we are unable to negotiate
our current standard lease terms. If an existing or future boutique is not profitable, and we decide to close it, we may nonetheless
be committed to perform our obligations under the applicable lease including, among other things, paying the base rent for the
balance of the lease term. Moreover, even if a lease has an early cancellation clause, we may not satisfy the contractual requirements
for early cancellation under that lease. In addition, if we are not able to enter into new leases or renew existing leases on terms
acceptable to us, this could have an adverse effect on our results of operations.
Our ability to obtain merchandise on a timely basis at
competitive prices could suffer as a result of any deterioration or change in our vendor relationships or events that adversely
affect our vendors or their ability to obtain financing for their operations.
We have many important vendor relationships
that we believe provide us with a competitive advantage. We do not own or operate any manufacturing facilities. Instead, we purchase
our merchandise from third-party vendors. Our top 10 vendor vendors sourced approximately 46% of our merchandise in fiscal year
2012 with no single vendor accounting for more than 13% of our purchases. Our business and financial performance depend in large
part on our ability to evaluate merchandise quickly for style and then modify any undesirable designs or to improve the quality,
look, and fit of the item. We do not have long-term contracts with any of these vendors and we generally operate without any contractual
assurances of continued supply, pricing or access to new products. Rather, we receive and review samples almost daily for fit and
fashion evaluation. Any of our vendors could discontinue supplying us with desired products in sufficient quantities for a variety
of reasons.
The benefits we currently experience from
our vendor relationships could be adversely affected if our vendors:
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choose to stop providing merchandise samples to us or otherwise discontinue
selling merchandise to us;
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raise the prices they charge us;
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change pricing terms to require us to pay on delivery or upfront,
including as a result of changes in the credit relationships some of our vendors have with their various lending institutions;
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reduce our access to styles, brands and merchandise by entering into
broad exclusivity arrangements with our competitors or otherwise in the marketplace;
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sell similar merchandise to our competitors with similar or better
pricing, many of whom already purchase merchandise in significantly greater volume and, in some cases, at lower prices than we
do;
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lengthen their lead times; or
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initiate or expand sales of apparel and accessories to retail customers
directly through their own stores, catalogs or on the internet and compete with us directly.
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We historically have established good working
relationships with many small- to mid-sized vendors that often have more limited resources, production capacities and operating
histories. Market and economic events that adversely impact our vendors could impair our ability to obtain merchandise in sufficient
quantities. Such events include difficulties or problems associated with our vendors’ business, finances, labor, ability
to import merchandise, costs, production, insurance and reputation. There can be no assurance that we will be able to acquire desired
merchandise in sufficient quantities on acceptable terms or at all in the future, especially if we need significantly greater amounts
of inventory in connection with the growth of our business. We may need to develop new relationships with larger vendors, as our
current vendors may be unable to supply us with needed quantities and we may not be able to find similar merchandise on the same
terms from larger vendors. If we are unable to acquire suitable merchandise in sufficient quantities, at acceptable prices with
adequate delivery times due to the loss of or a deterioration or change in our relationship with one or more of our key vendors
or events harmful to our vendors occur, it may adversely affect our business and results of operations.
A failure in our direct-to-consumer operations could significantly
disrupt our business and lead to reduced sales, growth prospects and reputational damage.
While accounting for only 1.5% and 1.4% of
our net sales in fiscal years 2012 and 2011, respectively, our direct-to-consumer business is rapidly growing and is an important
element of our brand and relationship with our customers. Net sales attributable to our direct-to-consumer business increased 61.1%
and 49.5% in fiscal years 2012 and 2011, respectively. Further expanding our direct-to-consumer business is an important part of
our growth strategy. In addition to changing consumer preferences, shifting traffic patterns and related customer acquisition costs
and buying trends in our direct-to-consumer business, we are vulnerable to certain additional risks and uncertainties associated
with direct-to-consumer sales, including rapid changes in technology, website downtime and other technical failures, security breaches,
consumer privacy concerns, changes in state tax regimes and government regulation of internet activities. Our failure to successfully
respond to these risks and uncertainties could reduce our direct-to-consumer sales, increase our costs, diminish our growth prospects,
and damage our brand, which could negatively impact our results of operations and stock price.
In addition, there is no guarantee that we
will be able to further expand our direct-to-consumer business. Many of our competitors already have direct-to-consumer businesses
that are substantially larger and more developed than ours, which places us at a competitive disadvantage. If we are unable to
further expand our direct-to-consumer business, our growth plans will suffer and the price of our common stock could decline.
System security risk issues, including our failure to
protect our customers’ privacy and disruption of our internal operations or information technology systems, could harm our
reputation and adversely affect our financial results and stock price.
Experienced computer programmers and hackers,
or even internal users, may be able to penetrate or create systems disruptions or cause shutdowns of our network security or that
of third-party companies with which we have contracted to provide services. We generally collect and store customer information
for marketing purposes and any compromise of customer information could subject us to customer or government litigation and harm
our reputation, which could adversely affect our business and growth. Moreover, we could incur significant expenses or disruptions
of our operations in connection with system failures or data breaches. An increasing number of websites, including several large
internet companies, have disclosed breaches of their security, some of which have involved sophisticated and highly targeted attacks
on portions of their sites. Because the techniques used to obtain unauthorized access, disable or degrade service or sabotage systems,
change frequently and often are not recognized until launched against a target, we may be unable to anticipate these techniques
or to implement adequate preventative measures. In addition, sophisticated hardware and operating system software and applications
that we buy or license from third-parties may contain defects in design or manufacture, including “bugs” and other
problems that could unexpectedly interfere with the security and operation of the systems. The costs to us to eliminate or alleviate
security problems, viruses and bugs, or any problems associated with the outsourced services provided to us, could be significant,
and efforts to address these problems could result in interruptions, delays or cessation of service that may impede our sales,
distribution or other critical functions.
In addition, almost all states have adopted
breach of data security statutes or regulations that require notification to consumers if the security of their personal information
is breached, and at least one state has adopted regulations requiring every company that maintains or stores personal information
to adopt a comprehensive written information security program. Governmental focus on data security may lead to additional legislative
action, and the increased emphasis on information security may lead customers to request that we take additional measures to enhance
security or restrict the manner in which we collect and use customer information to gather insights into customer behavior and
craft our marketing programs. As a result, we may have to modify our business systems and practices with the goal of further improving
data security, which would result in reduced net sales, increased expenditures and operating complexity. Any compromise of our
security or accidental loss or theft of customer data in our possession could result in a violation of applicable privacy and other
laws, significant legal and financial exposure and damage to our reputation, which could adversely impact our business, results
of operations and stock price.
The current geographic concentration of our boutiques
creates an exposure to local economies, regional downturns and severe weather or other catastrophic occurrences that may materially
adversely affect our financial condition and results of operations.
We operated 39 boutiques in California as
of February 2, 2013, making California our largest market, representing approximately 11% of our total boutiques. We also have
boutique concentration in Texas, Florida and the Northeast region, operating 32 boutiques, 26 boutiques and 68 boutiques in these
regions, respectively, as of February 2, 2013. As a result, our business is currently more susceptible to regional conditions than
the operations of more geographically diversified competitors, and we are vulnerable to economic downturns in those regions. Any
unforeseen events or circumstances that negatively affect these areas could materially adversely affect our sales and profitability.
These factors include, among other things, changes in demographics and population.
Further, our corporate headquarters and only
distribution center are currently located at a single facility in Houston, Texas. Our single distribution center receives, stores
and distributes merchandise to all of our boutiques and fulfills all sales for our direct-to-consumer business. Most of our computer
equipment and senior management, including critical resources dedicated to merchandising and financial and administrative functions,
are located at our corporate headquarters. As described elsewhere in the risk factors in this report, we do not have adequate disaster
recovery systems and plans at our corporate headquarters and distribution facility. As a result, our business may be more susceptible
to regional natural disasters and catastrophes than the operations of more geographically diversified competitors. See “-We
have one corporate headquarters and distribution facility and have not yet implemented disaster recovery procedures. Disruptions
to the operations at that location could have an adverse effect on our business operations” above.
In addition, a substantial number of our
boutiques are located in the southeastern United States. The southeastern United States, Texas and other states along the Gulf
Coast, in particular, are prone to severe weather conditions. For example, hurricanes have passed through Texas, Florida and other
states along the Gulf Coast causing extensive damage to the region. Adverse weather conditions impacting Texas and other states
along the Gulf Coast, and the southeastern United States generally could harm our business, results of operations and financial
condition. All of our boutique locations expose us to additional diverse risks, given that natural disasters or other unanticipated
catastrophes, such as telecommunications failures, cyber-attacks, fires or terrorist attacks, can occur anywhere and could cause
disruptions in our operations. Extensive or multiple disruptions in our operations, whether at our boutiques or our corporate headquarters
and distribution center, due to natural disasters or other catastrophes could have an adverse effect on our business, results of
operations and stock price.
Our results may be adversely affected by fluctuations
in energy costs.
Energy costs have fluctuated dramatically
in the past and may fluctuate in the future. These fluctuations may result in an increase in our transportation costs for distribution,
utility costs for our retail boutiques and costs to purchase product from our vendors. A continual rise in energy costs could adversely
affect consumer spending and demand for our merchandise and increase our operating costs and we may be unable to pass along to
our customers such increased cost, all of which could have a material adverse effect on our business, results of operations and
stock price.
Our net sales and merchandise fluctuate on a seasonal
basis, leaving our operating results susceptible to adverse changes in seasonal shopping patterns, weather and related risks.
Due to the seasonal nature of the retail
industry, we have historically experienced and expect to continue to experience some fluctuations in our net sales and net income.
Our net sales and earnings are typically highest in the fourth fiscal quarter due to the year-end holiday season. Net sales during
this period cannot be used as an accurate indicator of annual results. Likewise, as is the case with many retailers of apparel,
jewelry, accessories and gifts, we typically experience lower net sales in the first fiscal quarter relative to other quarters.
If for any reason, including for example poor weather conditions, soft economic environments and loss of consumer confidence, our
net sales were below seasonal norms or expectations during typically higher-volume time periods, our net sales, inventory levels
and results of operations could be adversely affected. In addition, in order to prepare for these periods, we must order and keep
in stock significantly more merchandise than we carry during other parts of the year. This inventory build-up may require us to
expend cash faster than is generated by our operations during these periods. Any unanticipated decrease in demand for our merchandise
during peak shopping periods could result in excess inventory levels which could require us to sell excess inventory at a substantial
markdown, which could have an adverse effect on our business, profitability and brand image. In addition, we may experience variability
in net sales as a result of a variety of other factors, including the timing of new boutique openings, boutique events, other marketing
activities, sales tax holidays and other holidays, which may cause our results of operations to fluctuate on a quarterly basis
and relative to corresponding periods in prior years.
If our vendors fail to comply with applicable laws, including
a failure to use acceptable labor practices, or if our vendors suffer disruptions in their businesses, we could suffer adverse
business consequences.
Our vendors source the merchandise sold in
our boutiques from manufacturers both inside and outside of the United States. Although each of our purchase orders is subject
to our vendor manuals, which require compliance with labor, immigration, manufacturing and product safety, environmental and other
laws, we do not supervise, control or audit our vendors or the manufacturers that produce the merchandise we sell. The violation,
or perception of any violation, of any labor, immigration, manufacturing safety or other laws by any of our vendors or their U.S.
and non-U.S. manufacturers, such as use of child labor, or the divergence of the labor practices followed by any of our vendors
or these manufacturers from those generally accepted in the United States, could damage our brand image or subject us to boycotts
by our customers or activist groups.
Any event causing a sudden disruption of
manufacturing or imports, including the imposition of additional import restrictions, could interrupt, or otherwise disrupt the
shipment of finished products to us by our vendors and materially harm our operations. Political and financial instability outside
the United States, strikes, adverse weather conditions or natural disasters that may occur or acts of war or terrorism in the United
States or worldwide, may affect the production, shipment or receipt of merchandise. These factors, which are beyond our control,
could materially hurt our business, financial condition and results of operations or may require us to modify our current business
practices or incur increased costs.
Changes in laws, including employment laws and laws related
to our merchandise could make conducting our business more expensive or otherwise cause us to change the way we do business.
We are subject to numerous regulations, including
labor and employment, truth-in-advertising, consumer protection, product safety, environmental and zoning and occupancy laws and
ordinances that regulate retailers generally or govern the promotion and sale of merchandise and the operation of boutiques and
warehouse facilities. If these regulations were to change or were violated by our management, employees or vendors, the costs of
certain goods could increase, or we could experience delays in shipments of our goods, be subject to fines, penalties or other
liabilities or suffer reputational harm, which could reduce demand for our merchandise and hurt our business and results of operations.
In addition to increased regulatory compliance
requirements, changes in laws could make the ordinary conduct of our business more expensive or require us to change the way we
do business. Laws related to employee benefits and treatment of employees, including laws related to limitations on employee hours,
immigration laws, child labor laws, supervisory status, leaves of absence, mandated health benefits or overtime pay, could also
negatively impact us, such as by increasing compensation and benefits costs for overtime and medical expenses. Moreover, changes
in product safety or other consumer protection laws could lead to increased costs to us for some merchandise, or additional labor
costs associated with readying merchandise for sale. It is often difficult for us to plan and prepare for potential changes to
applicable laws, and future actions or payments related to these changes could be material to us.
We will require significant capital to fund our expanding
business, which may not be available to us on satisfactory terms or at all. We plan to use cash from operations to fund our operations
and execute our growth strategy. If we are unable to maintain sufficient levels of cash flow, we may not meet our growth expectations
or we may require additional financing which could adversely affect our financial health and impose covenants that limit our business
activities.
We plan to continue our growth and expansion,
including opening a number of new boutiques, remodeling existing boutiques and upgrading our information technology systems and
other infrastructure as opportunities arise. Our plans to expand our boutique base may not be successful and the implementation
of these plans may not result in expected increases in our net sales even though they increase our costs. To support our expanding
business and execute on our growth strategy, we will require significant capital.
We currently primarily depend on cash flow
from operations and our revolving credit facility to fund our business and growth plans. If our business does not generate sufficient
cash flow from operations to fund these activities, and sufficient funds are not otherwise available to us from our revolving credit
facility, we may need additional equity or debt financing. If such financing is not available to us, or is not available on satisfactory
terms, our ability to operate and expand our business or respond to competitive pressures would be curtailed and we may need to
delay, limit or eliminate planned boutique openings or operations or other elements of our growth strategy. If we raise additional
capital by issuing equity securities or securities convertible into equity securities, your ownership would be diluted.
We may incur additional indebtedness in the future, which
may require us to use a substantial portion of our cash flow to service debt and limit our financial and operating flexibility
in important ways.
We may incur additional indebtedness in the
future. Any borrowings under any future debt financing will require interest payments and need to be repaid or refinanced, could
require us to divert funds identified for other purposes to debt service and would create additional cash demands and could impair
our liquidity position and add financial risk for us. Diverting funds identified for other purposes for debt service may adversely
affect our business and growth prospects. If we cannot generate sufficient cash flow from operations to service our debt, we may
need to refinance our debt, dispose of assets or issue equity to obtain necessary funds. We do not know whether we would be able
to take any of these actions on a timely basis, on terms satisfactory to us, or at all.
Our level of indebtedness has important
consequences to you and your investment in our common stock. For example, our level of indebtedness may:
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require us to use a substantial portion of our cash flow from operations
to pay interest and principal on our debt, which would reduce the funds available to us for working capital, capital expenditures
and other general corporate purposes;
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limit our ability to pay future dividends;
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limit our ability to obtain additional financing for working capital,
capital expenditures, expansion plans and other investments, which may limit our ability to implement our business strategy;
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heighten our vulnerability to downturns in our business, the specialty
apparel and accessories retail industry or in the general economy and limit our flexibility in planning for, or reacting to, changes
in our business and the specialty apparel and accessories retail industry; or
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prevent us from taking advantage of business opportunities as they
arise or successfully carrying out our plans to expand our boutique base and product offerings.
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Our business may not generate sufficient
cash flow from operations and future borrowings may not be available to us in amounts sufficient to enable us to make payments
on our indebtedness or to fund our operations.
The terms of our revolving credit facility do, and the
terms of any additional debt financing may, restrict our current and future operations, which could adversely affect our ability
to manage our operations and respond to changes in our business.
Our revolving credit facility contains, and
any additional debt financing we may incur would likely contain, covenants that restrict our operations, including limitations
on our ability to grant liens, incur additional debt, pay dividends, redeem our common stock, make certain investments and engage
in certain merger, consolidation or asset sale transactions. A failure by us to comply with the covenants or financial ratios contained
in our revolving credit facility or any additional debt financing we may incur could result in an event of default, which could
adversely affect our ability to respond to changes in our business and manage our operations. Upon the occurrence of an event of
default, the lenders could elect to declare all amounts outstanding to be due and payable and exercise other remedies. If the indebtedness
under our revolving credit facility or any additional debt financing we may incur were to be accelerated, our future financial
condition could be materially adversely affected.
There are claims made against us from time to time that
can result in litigation that could distract management from our business activities and result in significant liability or damage
to our brand.
As a growing company with expanding operations,
we increasingly face the risk of litigation and other claims against us. Litigation and other claims may arise in the ordinary
course of our business and include employee claims, commercial disputes, landlord-tenant disputes, intellectual property issues,
product-oriented allegations and slip and fall claims. These claims can raise complex factual and legal issues that are subject
to risks and uncertainties and could require significant management time. Litigation and other claims against us could result in
unexpected expenses and liabilities, which could materially adversely affect our operations and our reputation.
We may be unable to protect our trademarks or other intellectual
property rights.
We believe that our trademarks are integral
to our boutique design, our direct-to-consumer business and our success in building our brand image and customer loyalty. We rely
on trademark registrations and common law trademark rights to protect the distinctiveness of our brand and have registered those
trademarks that we believe are important to our business with the United States Patent and Trademark Office. We cannot assure you
that these registrations will prevent imitation of our name, merchandising concept, boutique design or private label merchandise,
or the infringement of our other intellectual property rights by others. In most cases, the merchandise we sell is purchased on
a non-exclusive basis from vendors that also sell to our competitors. While we use our brand name on these items, our competitors
may seek to replicate aspects of our business strategy and in-boutique experience, thereby diluting the experience we offer and
adversely affecting our brand and competitive position. Imitation of our name, concept, boutique design or merchandise in a manner
that projects lesser quality or carries a negative connotation of our brand image could have an adverse effect on our business,
financial condition and results of operations.
We are not aware of any claims of infringement
upon or challenges to our right to use any of our brand names or trademarks in the United States. Nevertheless, we cannot be certain
that the actions we have taken to establish and protect our trademarks will be adequate to prevent imitation of our merchandise
by others or to prevent others from seeking to block sales of our merchandise as a violation of the trademarks or proprietary rights
of others. Although we cannot currently estimate the likelihood of success of any such lawsuit or ultimate resolution of such a
conflict, such a controversy could have an adverse effect on our business, financial condition and results of operations. If disputes
arise in the future, we may not be able to successfully resolve these types of conflicts to our satisfaction.
We are currently in the process of registering
our trademarks in several foreign countries to seek protection outside the United States. However, international protection of
our brand image and the use of these marks may be unavailable or could be limited. Also, other entities may have rights to trademarks
that contain portions of our marks or may have registered similar or competing marks for merchandise in foreign countries in which
our vendors source our merchandise. There may also be other prior registrations of trademarks identical or similar to our trademarks
in other foreign countries of which we are not aware. Accordingly, it may be possible for others to prevent the manufacture of
our branded goods in certain foreign countries or the sale or exportation of our branded goods from certain foreign countries to
the United States. If we were unable to reach a licensing arrangement with these parties, our vendors may be unable to manufacture
our merchandise in those countries. Our inability to register our trademarks or purchase or license the right to use our trademarks
or logos in these jurisdictions could limit our ability to obtain supplies from less costly markets or penetrate new markets should
our business plan change to include selling our merchandise in those foreign jurisdictions.
Litigation may be necessary to protect our
trademarks and other intellectual property rights or to enforce these rights. Any litigation or claims brought by us could result
in substantial costs and diversion of our resources, which could have a material adverse effect on our business, financial condition,
results of operations or cash flows.
We may be subject to liability and other risks if we,
our vendors or the manufacturers of our merchandise infringe upon the trademarks or other intellectual property rights of third
parties, including the risk that we could acquire merchandise from our vendors without the full right to sell it.
We purchase merchandise that may be subject
to design copyrights, design patents or otherwise may incorporate protected intellectual property. While we are not involved in
the manufacture of any of the merchandise we purchase from our vendors for sale to our customers, we may be subject to liability
if our vendors or the manufacturers of our merchandise infringe upon the trademarks or other intellectual property rights of third
parties. We do not independently investigate whether our vendors or the manufacturers with whom they do business legally hold intellectual
property rights to the merchandise we purchase. Third parties may bring legal claims, or threaten to bring legal claims, against
us that their intellectual property rights are being infringed or violated by our use of intellectual property. Litigation or threatened
litigation could be costly and distract our senior management from operating our business. If we were to be found liable for any
such infringement, we could be required to pay substantial damages and could be subject to injunctions preventing further infringement.
In addition, any payments we are required to make and any injunctions with which we are required to comply as a result of infringement
claims could be costly and thereby adversely affect our financial results.
If a third party claims to have licensing
rights with respect to merchandise we purchased from a vendor, or if we acquire unlicensed merchandise, we may be obligated to
remove this merchandise from our boutiques, incur costs associated with this removal if the distributor or vendor is unwilling
or unable to reimburse us and be subject to liability under various civil and criminal causes of action, including actions to recover
unpaid royalties and other damages and injunctions. Additionally, we will be required to purchase new merchandise to replace any
we remove.
We rely upon independent third-party transportation providers
for substantially all of our merchandise shipments.
We currently rely upon independent third-party
transportation providers for substantially all of our merchandise shipments, including shipments to all of our boutiques and our
direct customers. Our use of outside delivery services for shipments is subject to risks, including increases in fuel prices, which
would increase our shipping costs, and employee strikes and inclement weather, which may impact a shipper’s ability to provide
delivery services that adequately meet our shipping needs. If we change shipping companies, we could face logistical difficulties
that could adversely impact deliveries and we would incur costs and expend resources in connection with such change. Moreover,
we may not be able to obtain terms as favorable as those received from the independent third-party transportation providers we
currently use, which would increase our costs.
Our ability to source our merchandise efficiently and
profitably could be hurt if new trade restrictions are imposed or existing trade restrictions become more burdensome.
We currently purchase all our inventory from
domestic vendors, who source our merchandise both domestically and internationally. In fiscal years 2012 and 2011, we believe most
of the merchandise sourced by our vendors was produced outside the United States. These vendors, to the extent they obtain merchandise
from outside of the United States, are subject to trade restrictions, including tariffs, safeguards or quotas, changes to which
could increase the cost or reduce the supply of merchandise available to us. Under the World Trade Organization Agreement, effective
January 1, 2005, the United States and other World Trade Organization member countries removed quotas on goods from World
Trade Organization members, which in certain instances we believe afford our vendors greater flexibility in importing textile and
apparel products from World Trade Organization countries from which they source our merchandise. However, as the removal of quotas
resulted in an import surge from China, the United States imposed safeguard quotas on a number of categories of goods and apparel
from China, and may impose additional quotas in the future. These and other trade restrictions could have a significant impact
on our vendors’ sourcing patterns in the future. The extent of this impact, if any, and the possible effect on our purchasing
patterns and costs, cannot be determined at this time. We cannot predict whether any of the countries in which our vendors’
merchandise is currently manufactured or may be manufactured in the future will be subject to additional trade restrictions imposed
by the United States or foreign governments, nor can we predict the likelihood, type or effect of any restrictions. Trade restrictions,
including increased tariffs or quotas, embargoes, safeguards and customs restrictions against items we offer in our boutiques,
as well as United States or foreign labor strikes, work stoppages or boycotts, could increase the cost or reduce the supply of
merchandise to our vendors, and we would expect the costs to be passed along in increased prices to us, which could hurt our profitability.
We may be subject to sales tax in states where we operate
our direct-to-consumer business, which could have an adverse effect on our business, financial condition and results of operations.
Under current state and federal laws, we
are not required to collect and remit sales tax in some states where we sell through our direct-to-consumer business. Legislation
is pending in some states that may require us to collect and remit sales tax on direct-to-consumer sales or institute use tax reporting.
If states pass sales or use tax laws, we may need to collect and remit current and past sales tax and could face greater exposure
to income tax and franchise taxes in these states. Any increase in sales tax or use tax reporting on our internet sales could discourage
customers from purchasing through our direct-to-consumer business, which could have an adverse effect on growth prospects.
Increases in the minimum wage could have an adverse effect
on our financial results.
From time to time, legislative proposals
are made to increase the federal minimum wage in the United States, as well as the minimum wage in a number of individual states.
Base wage rates for many of our employees are at or slightly above the minimum wage. As federal or state minimum wage rates increase,
we may need to increase not only the wage rates of our minimum wage employees, but also the wages paid to our other hourly employees
as well. Any increase in the cost of our labor could have an adverse effect on our operating costs, financial condition and results
of operations.
As a result of our recent IPO, our costs have increased
significantly and our management is required to devote substantial time to complying with public company regulations.
We have historically operated our business
as a private company. In July 2011, we completed our IPO. As a result, we are required to incur additional legal, accounting, compliance
and other expenses that we did not incur as a private company. We are obligated to file with the SEC annual and quarterly information
and other reports that are specified in Section 13 and other sections of the Securities Exchange Act of 1934, as amended (the
“Exchange Act”). In addition, we are also subject to other reporting and corporate governance requirements, including
certain requirements of The NASDAQ Stock Market, certain provisions of the Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley”),
certain provisions of the Dodd-Frank Act of 2010 (“Dodd-Frank”) and the regulations promulgated thereunder, which impose
significant compliance obligations upon us. We must be certain that we have the ability to institute and maintain a comprehensive
compliance function; established internal policies; ensure that we have the ability to prepare financial statements that are fully
compliant with all SEC reporting requirements on a timely basis; design, establish, evaluate and maintain a system of internal
controls over financial reporting in compliance with Sarbanes-Oxley; involve and retain outside counsel and accountants in the
above activities and maintain an investor relations function.
Sarbanes-Oxley and Dodd-Frank, as well as
rules subsequently implemented by the SEC and The NASDAQ Stock Market, have imposed increased regulation and disclosure and have
required enhanced corporate governance practices of public companies. Our efforts to comply with evolving laws, regulations and
standards in this regard have resulted and will likely continue to result in increased administrative expenses and a diversion
of management’s time and attention from revenue-generating activities to compliance activities. These require a significant
commitment of additional resources. We may not be successful in implementing or maintaining these requirements, any failure of
which could materially adversely affect our business, results of operations and financial condition. In addition, if we fail to
implement or maintain the requirements with respect to our internal accounting and audit functions, our ability to continue to
report our operating results on a timely and accurate basis could be impaired. If we do not implement or maintain such requirements
in a timely manner or with adequate compliance, we might be subject to sanctions or investigation by regulatory authorities, such
as the SEC or The NASDAQ Stock Market. Any such action could harm our reputation and the confidence of investors and customers
in our company and could materially adversely affect our business and cause our share price to fall.
Concentration of ownership among our
existing executive officers, directors and CCMP Capital Advisors LLC (“CCMP”) may prevent new investors from
influencing significant corporate decisions.
As of February 2, 2013, our executive officers,
directors and CCMP owned, in the aggregate, approximately 17% of our outstanding common stock, or approximately
20% assuming the exercise of outstanding options owned by our executive officers and directors. As a result, these stockholders
will be able to exercise significant control over all matters requiring stockholder approval, including the election of directors,
amendment of our amended and restated certificate of incorporation and approval of significant corporate transactions and will
have significant control over our management and policies. This concentration of influence could be disadvantageous to other stockholders
with interests different from those of our officers, directors and principal stockholders. Currently, two of the six members of
our Board are principals of CCMP and one member is Mr. Davis, the Chief Executive
Officer of the company.
As of February 2, 2013, CCMP held approximately
17% of our outstanding common stock. As a result of this ownership position, CCMP could take actions that have the effect of delaying
or preventing a change-in-control of us or discouraging others from making tender offers for our shares, which could prevent stockholders
from receiving a premium for their shares. These actions may be taken even if other stockholders oppose them. The concentration
of voting power held by CCMP may have an adverse effect on the price of our common stock. The interests of these stockholders may
not be consistent with the interests of other stockholders.
CCMP may have conflicts of interest with us in the future.
CCMP owns a substantial amount of our common
stock and representatives of CCMP and its affiliates occupy two seats on our Board. CCMP is in the business of making investments
in companies and may from time to time acquire and hold interests in businesses that compete directly or indirectly with us. In
addition, corporate opportunities may arise in the area of potential acquisitions of competitive businesses that may be attractive
to us as well as to CCMP or its affiliates.
CCMP and the members of our Board who are
affiliated with CCMP, by the terms of our amended and restated certificate of incorporation, are not required to offer us any transaction
opportunity of which they become aware and could take any such opportunity for themselves or offer it to other companies in which
they have an investment, unless such opportunity is expressly offered to them solely in their capacity as our directors. The company,
by the terms of our amended and restated certificate of incorporation, expressly renounces any interest in any such corporate opportunity
to the extent permitted under applicable law, even if the opportunity is one that we would reasonably be deemed to have pursued
if given the opportunity to do so. Our amended and restated certificate of incorporation cannot be amended to eliminate the company’s
renunciation of any such corporate opportunity arising prior to the date of any such amendment. CCMP or its affiliates may also
acquire competing businesses that may not be attractive to us, and have no obligation to refrain from acquiring competing businesses.
Any competition could intensify if an affiliate or subsidiary of CCMP were to enter into or acquire a business similar to our specialty
retail operations. CCMP or its affiliates may enter into or acquire a competing business in the future.