Bruce Lauritsen, Long-Time Flexsteel Leader, Dies at 64
May 21 2007 - 12:02PM
Business Wire
Flexsteel Industries, Inc. (NASDAQ:FLXS) announced today that K.
Bruce Lauritsen, Vice Chairman of the Board of Directors and
Chairman of Flexsteel�s Executive Committee, died Sunday, May 20,
2007, at home in Dubuque, Iowa after a hard-fought battle with
pancreatic cancer. Formerly President and Chief Executive Officer
of Flexsteel, 1993-2006, Lauritsen was a dedicated leader whose
optimism and affability made him as well-liked as he was widely
respected. After graduating from Creighton University in 1965 with
a Bachelor of Arts degree in philosophy, Lauritsen served in the
U.S. Army as an Infantry Officer. He completed a tour of duty in
Vietnam and was awarded the Bronze Star. Lauritsen�s career with
Flexsteel began in 1968 when he joined the company as a Sales
Trainee. Six years later, he was named National Sales Manager, and
fifteen years later, in 1989, he became President. During the last
ten years, Lauritsen�s strong vision and leadership helped propel
the company to increased sales, expanded markets, and enhanced
brand recognition. He had many great accomplishments during his
tenure as CEO. He re-organized the reporting structure into three
business-seating units: Home Furnishings, Commercial and RV/Marine.
He also led the executive team and directors on the acquisition of
DMI Furniture, which in turn implemented an offshore Asian sourcing
program to blend with the company�s U.S. manufacturing focus.
�Bruce, in his long tenure with Flexsteel, served in many demanding
and critical positions. Under his leadership as President and CEO,
the company�s revenue increased from $200 million to more than $400
million. In addition, his leadership guided the Company as it
evolved to meet the challenges of the constantly changing business
climate and helped Flexsteel maintain its leadership role in the
home furnishings industry. As a leader and a friend, Bruce will be
sorely missed,� says Bruce Boylen, Chairman of the Board, Flexsteel
Industries, Inc. Many organizations, both furniture industry and
community-based, benefited from Lauritsen�s involvement over the
years, including the boards of directors of: The American Home
Furnishings Alliance (AHFA); First Community Trust, Dubuque; Hills
and Dales, Dubuque; First National Bank, Dubuque; Loras College
Board of Regents, Dubuque; and the Dubuque Area Chamber of
Commerce. Lauritsen was born in Omaha, Nebraska on August 23, 1942.
He is survived by his wife Jeanne; his three children, Jeanne�s two
children, and 16 grandchildren; one brother, four sisters and their
families. He was preceded in death by his parents and many aunts
and uncles. Deeply committed to his community and church as well as
the furniture industry, Lauritsen also worked with the United Way,
the Girl Scouts of America, and the Parish Pastoral Council at St.
Joseph the Worker Catholic Church, Dubuque. For more than a
century, Flexsteel Industries, Inc., has been designing and
crafting fine upholstered furniture. The publicly traded company
sells its well-known furniture across the globe and operates seven
U.S. manufacturing plants and two permanent showrooms. Further
information on Flexsteel Industries, Inc., can be accessed at
http://flexsteel.com.
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