Belo Corp. Unveils New Small Business Marketing Solutions, Local
Events Content
DALLAS, Nov. 7, 2012 /PRNewswire/ -- Belo Corp. (NYSE:
BLC) today announced an agreement to launch specialized small
business marketing solutions in 14 Belo markets across the U.S.
including Dallas/Fort Worth,
Houston, Seattle/Tacoma and Phoenix. Belo station websites will now
provide small local businesses with the opportunity to advertise to
targeted neighborhood-level audiences through a partnership with
DataSphere Technologies.
"Belo is continually looking for opportunities to help
advertisers reach the audiences most relevant to their businesses
and investing in solutions to improve the experience for our
website visitors," stated Joe Weir,
Belo's vice president / Digital. "DataSphere's solution offers a
simple and effective mechanism for furthering both objectives.
We're excited to take this next step in advancing Belo's commitment
to local content and to providing advertising solutions to small
and medium-sized businesses."
Belo station websites will also feature new local events content
from DataSphere that includes thousands of upcoming events and
activities in each market. Visitors to Belo's local station
websites will be able to see and search for local events more
quickly and easily. The content allows users to find events by
neighborhood, event type or specific time frame. Additionally,
people can submit their own events for free. An example of the
events calendar can be found at http://events.kens5.com.
Belo Corp. owns and operates 20 television stations and their
associated websites. The new events calendars and marketing
solutions are featured in most all of Belo's markets.
"Belo television stations have close community ties, strong
journalistic reputations and an intense regional focus," said
Satbir Khanuja, CEO of DataSphere.
"We are excited to be working with them to deliver a compelling new
service for consumers and small businesses in their markets."
About Belo Corp.
Television company Belo Corp. (NYSE:
BLC) owns and operates 20 television stations (nine in the top 25
markets) and their associated websites. Belo stations, which
include affiliations with ABC, CBS, NBC, FOX and the CW, reach more
than 14 percent of U.S. television households in 15
highly-attractive markets. Belo stations rank first or second in
nearly all of their local markets. Additional information is
available at www.belo.com.
About DataSphere Technologies
DataSphere Technologies,
Inc. (www.datasphere.com) is a leading Web Technology &
Hyperlocal Ad Sales company focused on generating online profits
for media companies including Gannett (NYSE: GCI), Meredith
Corporation (NYSE: MDP), Sinclair Broadcast Group (NASDAQ: SBGI),
Raycom Media, Local TV LLC, Fisher Communications (NASDAQ: FSCI),
and Hubbard Broadcasting. DataSphere powers 2,000+ neighborhood
websites covering over 70% of the US population and offers a range
of turnkey solutions to rapidly improve website monetization and
visitor experience with minimal investment of time and money. The
company is headquartered in Bellevue,
Washington, USA and led by a team of internet veterans with
backgrounds from Amazon.com, IMDb, Microsoft, RealNetworks and
AltaVista.
SOURCE Belo Corp.