Zooppa and Fisher Communications Take Social Advertising Hyper-Local With Video Block Party
August 25 2009 - 12:54PM
Marketwired
Seattle-based Zooppa.com (http://www.zooppa.com) and Fisher
Communication's KOMO TV (NASDAQ: FSCI) are teaming up on a
user-generated video competition for Puget Sound area residents,
asking them to create short videos about the communities in which
they live and work. The 'KOMO Video Block Party,' which launched on
August 24, is timed with the launch of KOMO's new neighborhood
microsites. The competition runs until October 18, 2009.
Zooppa has conducted regionally-focused user-generated
advertising campaigns before, but none have been as hyper-localized
as the KOMO Video Block Party. To reach out locally, KOMO News has
developed a web page for 43 Puget Sound area communities. Residents
of these communities will be asked to create short videos showing
what they love about their neighborhoods. These videos will be
submitted to Zooppa.com and distributed on the web. The videos are
expected to drive traffic to KOMOnews.com and help foster KOMO's
local engagement.
As Zooppa CEO Wil Merritt explained, "Rather than developing a
message that may or may not appeal to a broad segment of consumers,
Zooppa's platform enables people to create a wide range of messages
micro-targeted to their specific interests and communities."
A recognized leader in user-generated advertising, Zooppa
regularly runs campaigns for global brands such as Nike, Microsoft
and Google. Zooppa's social advertising platform also enables them
to produce hyper-localized ads tailored to regionally specific or,
as in the case of Video Block Party, neighborhood specific
demographics.
"Zooppa is very active in Seattle's creative community and this
project will not only strengthen our new neighborhood network, but
also enable us to highlight some of the talented filmmakers in our
area," stated Troy McGuire, VP of Fisher Interactive Network.
Hyper-local advertising is a growing trend. According to
research by Borrell Associates, 74% of Facebook's total ad revenue
for 2009 is expected to be generated by local advertisers. Locally
placed search advertising is expected to grow 30% over the next
five years, from $4.1 billion in 2008 to $5.3 billion in 2013.
Similarly, mobile advertising will increasingly go local over the
next five years. Research from the Kelsey Group predicts local
mobile ad revenue to hit $3.1 billion in 2013, up from $160 million
in 2008.
More details about the KOMO Video Block Party can be found at
http://zooppa.com/contests/komo-video-block-party and to see a
complete list of KOMO's hyperlocal neighborhood sites visit
http://www.komonews.com/communities.
About Zooppa
Zooppa is the world's largest social network focused on
user-generated advertising. With a community more than 42,000
people strong, Zooppa offers brands an innovative advertising model
for developing creative work that connects with a new generation of
consumers actively engaged in the social web.
For more information about Zooppa, visit http://www.zooppa.com.
To learn more about Zooppa's user-generated advertising revolution,
contact Wil Merritt, CEO, at wmerritt@zooppa.com or (206)
605-7828.
About Fisher Communications, Inc.
Fisher Communications, Inc. is a Seattle-based communications
company that owns and operates 13 full power television stations
(including a 50%-owned television station), 7 low power television
stations, and 8 radio stations (in addition to 2 radio stations not
owned by the Company but for which the Company provides programming
or sales services) in the Western United States. The Company also
owns and operates Fisher Interactive Network, its online division;
Fisher Pathways, a satellite and fiber transmission provider; and
Fisher Plaza, a media, telecommunications, and data center facility
located near downtown Seattle. For more information about Fisher
Communications, Inc., go to www.fsci.com.
Contact: Wil Merritt CEO Email Contact (206) 605-7828
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