Fisher Communications, Inc. Launches "THIS-TV"
February 12 2009 - 12:00PM
Marketwired
Fisher Communications, Inc. (NASDAQ: FSCI) announced today that it
has signed three affiliation agreements with "THIS-TV," a digital
programming service offering a variety of hit movies from the vast
library of Metro-Goldwyn-Mayer Studios Inc. (MGM).
The Company has already launched the service on KATU-DT2 in
Portland, OR and is planning similar launches on KOMO-DT2, Seattle,
WA and on KVAL-DT2, KCBY-DT2 and KPIC-DT2, serving the Eugene, OR
DMA.
"'THIS' is very exciting," stated Rob Dunlop, Fisher's senior
vice president operations. "Partnering with 'THIS' provides our
stations with an additional stream of high-quality content for our
viewers and a very attractive environment for our advertisers. The
programming is top-notch."
"We are delighted to have Fisher Communications, Inc. as a
'THIS-TV' partner," said John Bryan, executive vice president,
Broadcast Strategy, MGM. "With quality films and TV programs from
our rich library, 'THIS' is a turn-key offering for stations. We
are excited that consumers in Portland are already enjoying the
channel and look forward to the launches in Seattle and
Eugene."
"THIS," a collective effort between MGM and Chicago-based Weigel
Broadcasting Company, draws from more than 4,100 films and 10,000
hours of television programming in the MGM library. In cities where
the service has already launched, it has resonated with viewers,
outperforming established commercial stations and programming
within the first month.
Fisher expects to launch the service in Seattle this spring and
in Eugene by fall.
About Fisher Communications
Fisher Communications, Inc. is a Seattle-based communications
company that owns and operates 13 full power television stations
(including a 50%-owned television station), 7 low power television
stations and 8 radio stations in the Western United States. The
Company owns and operates Fisher Pathways, a satellite and fiber
transmission provider; and Fisher Plaza, a media,
telecommunications, and data center facility located near downtown
Seattle. For more information about Fisher Communications, Inc., go
to www.fsci.com.
Media Contacts: Sard Verbinnen & Co Ron Low or David Isaacs
(415) 618-8750
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