By Rae Witte
Yes
TOYING WITH emotions is nothing new for social-media giants: In
2015 Facebook let users react with "laughter" and "anger" emojis to
posts, rather than relying solely on its iconic Thumbs-Up. That
same year, Twitter swapped the star that marked "Favorites" for a
sentimental heart.
Now, via a series of tests starting in Canada and expanding to
six more countries, including influencer-laden lands like Japan and
Australia, Instagram is mulling the idea of removing like-counts
from public view altogether.
It appears to be for a good cause. A March 2019 study published
by the American Psychological Association showed increases in
depression and anxiety and dips in self-esteem for those born after
1995 that can be linked, in part, to social-media platforms.
According to the survey, these issues were markedly aggravated
starting in 2011, a year after the photo-friendly Instagram
launched.
"Comparing your successes, lifestyle and physical appearance
happens easily on this app because of the visual photo sharing,"
said Liz Beecroft, a New York psychotherapist who also creates
content for Instagram intended to inspire her more than 12,000
followers. "Adding likes to the mix can increase the urge to
compare," she added, leaving people feeling unsupported or
uncreative when they don't see a certain number of likes roll in
for a post.
An Instagram spokesperson said that, in its tests, the goal of
removing likes is to help "followers focus on the photos and videos
[they] share, not how many likes they get." The company believes
that by allowing only users to see their own likes, the pressure to
perform will ultimately abate. Then users can more freely "tell
their story" rather than trying to compete among others with
lifestyle highlight reels shot from flattering angles and anxiously
watching their likes publicly tick up (or not).
Instagram's supposedly compassionate plan will "allow users to
be blind to these superficial metrics," said Ms. Beecroft. A more
callous view, from Ronn Torossian, a crisis communications expert,
suggests that the strategy is meant to weaken the influencer market
that has gotten a "free ride" by profitably exploiting Instagram as
a marketing tool.
When reached for comment, Instagram said that in these
exploratory stages it was still "thinking through ways for creators
to communicate value to their partners."
Myriad factors influence how many eyes Instagram's algorithm
exposes your image to, including your post's timeliness and the
likelihood other users will be interested in the content based on
previous habits. Most savvy Instagrammers' strategies would remain
relevant in a post-likes world. So it's possible removing those
hearts would simply restore the app's original raison d'être:
sharing over-filtered shots of life's most mundane moments.
No
A 'LIKE' HAS value beyond its function as a digital ego stroke.
Yes, people use social media to explore the lives of others -- from
friends and family to role models and total strangers -- but it's
often in pursuit of better lives themselves. Users can find tasty
recipes, become more intelligently obsessive about hobbies, note
trends or plan increasingly ambitious trips. Each like helps
Instagram and its community determine the quality of a post, with
often the most photogenic cream rising to the top.
Instagram relies on its community to steer the platform, so it
probably couldn't wholly remove likes without steering users away.
"It's fun to see what other people have liked and a nice way to
discover new things," said Amrit Sidhu, the co-founder of One Stop
Away, a creative agency that focuses on women's advocacy and
inclusivity.
Yet even removing likes from public view, while still allowing
users to double tap every image they adore, may not appreciably
improve mental health the way the app allegedly intends. Users
would still be able to scroll past aspirational photos that make
them feel self-conscious, the algorithm would still cough up shots
of an ex cuddling someone new, they'll still face cyberbullying and
they'll likely spend just as much time on the app as they do now --
all of which, studies show, play a large role in how Instagram
affects its users' mental health. And, of course, Instagrammers
will still be able to see their own likes even if everyone else
can't, so they could easily still be discouraged when a post fails
to connect with their followers.
"I don't think this initiative is a genuine move toward
bettering mental health -- that argument is like slapping a
Band-Aid on a bullet wound," lamented Ms. Sidhu, who boasts more
than 40,000 followers on the social platform. "We need to focus on
the lack of access to mental health support and resources in this
country and address the root of why we all are so affected by likes
and numbers rather than simply removing them."
Instead, Ms Sidhu argued removing likes might most affect those
who use the app for business, especially the influencers with whom
so many of us have a love/hate relationship and the brands that
hire them. Instagram said there's no truth to the claim that
removing likes is meant to push brands to pay for sponsored posts.
But without public likes, brands will struggle to gauge how well
they can align their products with a targeted demo and eventually,
brands might have to pony up and pay Instagram for official
ads.
Instagram could probably help users who struggle with social
media's effects on mental health in many ways -- like only allowing
dog content. But removing the heart of the platform isn't worthy of
a like.
HYPE BEASTS / Five Films and Shows That Dramatize the Effects of
Social-Media Obsession
Eighth Grade
On YouTube, Kayla (Elsie Fisher) is a funny, confident teen with
a catchphrase: "Gucci!" In real life she's an awkward,
phone-obsessed loner who's struggling to fit in during middle
school's final week -- and, to her distress, was just voted "Most
Quiet" by her classmates.
Ingrid Goes West
Who influences the influencers? After becoming captivated with a
popular Instagrammer (Elizabeth Olsen), the unstable Ingrid (Aubrey
Plaza) stalks her across the country, kidnaps her dog, invades her
life and goes to even creepier lengths to become her social-media
BFF.
Nosedive
In the tech dystopia of this "Black Mirror" episode, social
status is determined by how friends and strangers rate interactions
with you. Looking to rise to a 4.5 and earn her dream life, Lacie
(Bryce Dallas Howard) melts down spectacularly on her way to a
popular friend's wedding.
The Social Network
If director David Fincher's darkly comedic masterpiece about
Facebook's founding is to be believed, Mark Zuckerburg never wanted
to be rich -- he just wanted to be liked. That doesn't exactly work
out for the boy genius, who loses his best friend while banking
billions.
Fyre Fraud
Hulu's doc details 2017's infamous Fyre Festival, a digital
influencers' paradise sold by CEO fraudster Billy McFarland as
history's most exclusive party. When thousands of Instagramming
guests arrived, they found only worthless tents and homemade cheese
sandwiches.
(END) Dow Jones Newswires
July 25, 2019 12:29 ET (16:29 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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