Equinix Internet Hubs Enable Netflix to Deliver Instant Online Movie Viewing Feature to Various Markets
June 11 2007 - 8:00AM
Business Wire
Equinix, Inc. (NASDAQ:EQIX), the leading provider of
network-neutral data centers and Internet exchange services,
announced today that Netflix, Inc., the world's largest online
movie rental service, has established operations supporting the
company�s new instant viewing feature at Equinix Internet Business
Exchange� (IBX�) centers in multiple markets across the U.S. The
move will give Netflix direct access to an aggregation of networks,
including the broadband providers and transit networks that reach
their end users. The addition of the real-time playback feature not
only allows Netflix users to view video in real-time as it is
delivered to their personal computers, but it also eliminates the
need for the download of large video files. Following a one-time
installation of Microsoft Windows Media Player, most subscribers'
movie selections will begin playing in their Web browser in as
little as 10 to 15 seconds. Equinix offers Netflix a high
performance platform with a rich source for interconnection and
robust network connectivity, and the ability to scale its
infrastructure in a more hands-on manner. These are important
elements for delivering rich media content to end-users around the
world. Deploying to multiple markets to gain redundancy and
resilience, Netflix will have direct access to end-users� networks,
providing the fastest and most reliable customer experience.
�Equinix is a critical partner for our new instant viewing
feature,� said Mike Osier, vice president, IT operations for
Netflix. �With Equinix, we can operate in close proximity to many
of our top network service provider partners, with access to a
platform that ensures the most streamlined path between our content
and our end-users. This results in another value-added feature for
Netflix�s 6.8 million members.� �Netflix is poised to become a
leading destination on the Internet for the delivery of movies and
television programming on demand,� said Margie Backaus, chief
business officer of Equinix. �As Netflix and other content
companies seek to push large amounts of data to users in a reliable
and efficient manner, they are finding that the environment at
Equinix provides them with a perfect platform for traffic
exchange.� About Equinix Equinix is the leading global provider of
network-neutral data centers and Internet exchange services for
enterprises, content companies, systems integrators and network
services providers. Through the company�s Internet Business
Exchange� (IBX�) centers in 10 markets in the U.S. and Asia,
customers can directly interconnect with every major global network
and ISP for their critical peering, transit and traffic exchange
requirements. These interconnection points facilitate the highest
performance and growth of the Internet by serving as neutral and
open marketplaces for Internet infrastructure services, allowing
customers to expand their businesses while reducing costs. This
press release contains forward-looking statements that involve
risks and uncertainties. Actual results may differ materially from
expectations discussed in such forward-looking statements. Factors
that might cause such differences include, but are not limited to,
the challenges of acquiring, operating and constructing IBX centers
and developing, deploying and delivering Equinix services; a
failure to receive significant revenue from customers in recently
built out data centers; failure to complete any financing
arrangements contemplated from time to time; competition from
existing and new competitors; the ability to generate sufficient
cash flow or otherwise obtain funds to repay new or outstanding
indebtedness; the loss or decline in business from our key
customers; the results of any litigation relating to past stock
option grants and practices; and other risks described from time to
time in Equinix's filings with the Securities and Exchange
Commission. In particular, see Equinix's recent quarterly and
annual reports filed with the Securities and Exchange Commission,
copies of which are available upon request from Equinix. Equinix
does not assume any obligation to update the forward-looking
information contained in this press release. Equinix and IBX are
registered trademarks of Equinix, Inc. Internet Business Exchange
is a trademark of Equinix, Inc.
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