- PEPSI MAX® ENLISTS FOOTBALL ICONS VINI JR,
LEAH WILLIAMSON AND SON HEUNG-MIN TO LAUNCH NEW CAMPAIGN THAT GIVES
EA SPORTS FC™ 24 USERS IN-GAME PERKS -
NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Today, Pepsi
MAX® and EA SPORTS FC™ have revealed details of an epic
international campaign that will elevate gamers' experiences of the
hotly anticipated new football game, EA SPORTS FC™ 24. The
partnership is fronted by three world-class footballers, consisting
of an on-pack promotion that allows fans to receive in-game rewards
by simply purchasing participating Pepsi MAX products.
With EA SPORTS FC™ 24 now available to purchase across the
globe, the two entertainment powerhouses, Pepsi MAX and EA SPORTS
FC™, are collectively on a mission to help fans get more from their
gaming experience. Available in more than 20 markets around the
world, the carbonated soft-drink brand will be releasing hundreds
of millions of co-branded Pepsi MAX x EA SPORTS FC™ 24 cans and
bottles, each emblazoned with a Pepsi MAX football talent; Vini
Jr, Leah Williamson, and
newly-announced ambassador Son
Heung-min.
By purchasing a promotional Pepsi MAX can or bottle, fans will
be able to redeem EA SPORTS FC™ 24 Ultimate Team™ in-game rewards,
including one Ultimate Team™ 75+ rated untradeable gold item,
enabling players to build formidable player line-ups within the new
game. The cans and bottles also provide access to slick vanity
rewards including Pepsi football kits, attractive stadium designs
and TIFO's - all redeemable via gaming console* or PC.
To further celebrate the campaign, Pepsi MAX has launched an
exciting new film starring Vini Jr across digital and social media
to show fans why Pepsi MAX is the perfect partner to help sate the
thirst of the new era of football fans. The spot shows the
Brazilian baller taking shots against goal before the ball slams
against a Pepsi vending machine, releasing several limited-edition
Pepsi MAX x EA SPORTS FC™ 24 cans and Vini's subsequent EA SPORTS
FC™ 24 rewards. The film effortlessly transitions to Vini's in-game
avatar scoring a sensational goal in EA SPORTS FC™ 24 with the
footage culminating with the winger celebrating the strike against
a friend from the comfort of his own home - a scene many EA SPORTS
FC™ 24 gamers can relate too!
Gustavo Reyna, Pepsi's Senior
Director of Global Marketing, commented: "Teaming up with a
revolutionary entertainment brand like EA SPORTS FC™ is a huge
source of pride for Pepsi. Working with the biggest football stars
and best gaming creators, we've used our history and expertise in
sports-entertainment to co-create a fan-first campaign deserving of
the epic new EA SPORTS FC™ 24 game. We're excited to offer fans the
Pepsi rewards. This is just the beginning of our journey in shaping
the future of football fandom with EA SPORTS FC™; there's so much
more to come over the duration of this partnership. Stay
tuned!"
David Jackson, Vice President
of Brand at EA SPORTS FC™, added: "As we kick off a new era
of The World's Game with the launch of EA SPORTS FC™ 24, we're
thrilled to team up with Pepsi to provide fans with Ultimate Team
rewards that will enhance their in-game experience even further.
With our shared goal of driving fan-focused football and
interactive experiences, this is just the start to a unique and
engaging collaboration."
With a unique placement at the heart of sport and entertainment,
and boasting a rich track record of working with the biggest stars
and platforms in this space, this campaign is Pepsi MAX's latest
activity under its global 'Thirsty For More' platform that
aims to provide innovative, exhilarating moments for modern-day
fans around the world.
Additional player integrations and activations will be revealed
soon; fans can stay updated and join the conversation by following
@PepsiGlobal on Instagram and TikTok.
#ThirstyForMore
*PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One or PC
via EA app, Steam or Epic. Offer is not available on Nintendo
Switch™.
FOR MORE INFORMATION,
CONTACT:
pepsicomediarelations@pepsico.com
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complimentary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for the planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is
a global leader in digital interactive entertainment. The Company
develops and delivers games, content and online services for
Internet-connected consoles, mobile devices and personal
computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately
$7.4 billion. Headquartered in
Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex
Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks
of Electronic Arts Inc. John Madden,
NFL, FIFA and F1 are the property of their respective owners and
used with permission.
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