Graffiti Comes to Life as Players Dial Up the
Risk in Every Race, Outsmart the Cops and Showcase their Unique
Signature Style in Convention-Breaking Single and Multiplayer
Experiences
Watch the Reveal Trailer Premiering Music from
A$AP Rocky
The thrill of the race and the rush of the chase is back. Need
for Speed™ Unbound, the latest edition in the Need for Speed™
franchise from Electronic Arts Inc. (NASDAQ: EA) and Criterion
Games™, puts players worldwide in the driver seat of their own
street racing fantasy as they outsmart cops and prove they have
what it takes to win The Grand, Lakeshore’s ultimate street racing
challenge. Need for Speed Unbound features an all-new, unique
visual style blending elements of street art with the most
realistic looking cars in the franchise’s history. The innovative
single player campaign delivers thrills and consequences through an
immersive narrative that engages players in the city of Lakeshore
as they race, collect, upgrade, and customize the world's hottest
performance cars on their way to the top of the scene. Need for
Speed Unbound is built for the new generation of technology and
will feature 4K resolution at 60 FPS for the first time in the
series when it launches on PlayStation 5, Xbox Series X/S and PC on
December 2, 2022.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221006005172/en/
Race to the top in Need for Speed™
Unbound, the next generation street racing fantasy releasing
December 2 (Graphic: Business Wire)
"Need for Speed Unbound is all about self-expression, taking
risks and disrupting the status quo by just being you - through
your racing style, unique car builds, fashion, music and much
more,” said Kieran Crimmins, Creative Director at Criterion Games.
“We are inspired to create a truly authentic universe where players
see themselves represented in the game. The visual experience of
Unbound redefines expectation, with a new signature art-style that
brings graffiti to life, intensifies the competition, and creates
adrenaline-inducing, high-speed action.”
START AT THE BOTTOM, RACE TO THE TOP
Need for Speed Unbound challenges the conventions of the racing
genre and ups the ante by introducing true consequence with
impactful risk and reward for every race, decision and side bet
made. Players uncover the world of Lakeshore when a robbery at a
family auto-shop tears two friends apart and sets a rookie racer on
a journey to win the ultimate street race and reclaim the priceless
car that was stolen from them. Need for Speed Unbound features:
- The World is Each Player's Canvas: Graffiti comes to
life in a new art style as players ride through the city equipped
with a brand-new toolkit of high-energy visual and sound effects,
like Burst Nitrous, which rewards players with style-based boost,
reflecting how they drive.
- Run the Streets: The more players race, the more heat
they build up. Choose to outdrive or outsmart cops using new escape
mechanics to take control of the chase to earn big rewards or even
bigger consequences for getting busted.
- Self-Expression and Style: Hundreds of cosmetic items
including exclusive licensed gear from some of the world’s
pioneering fashion innovators and custom automotive gear companies
give players endless options to not only kit out their car but show
off their personal style in game.
- Find Freedom in the Flow: Ride to a genre-defying
soundtrack of trailblazing artists from the world of hip-hop led by
multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP
Rocky and his creative agency AWGE, including the world premiere of
A$AP Rocky’s brand new track “Sh*ttin’ Me,” also featured in the
reveal trailer.
- Takeover Scene featuring A$AP Rocky: A$AP Rocky will
appear in-game as the leader of the Takeover Scene, a new
replayable precision driving mode that brings together the
community to take over parts of the city and celebrate driving with
style over pure speed. AWGE also functioned as creative consultants
on the game.
Need for Speed Unbound is available for pre-order through
November 29, 2022.* Players who pre-order now will receive an
exclusive pack of Unbound content, including a driving effects
pack, decals, license plate, banner artwork, stickers and $150,000
Bank in their wallet when they first join multiplayer and more.
Need for Speed Unbound launches in retail and digital
storefronts on December 2, 2022 on PlayStation 5, Xbox Series X/S
and PC via the EA app, Origin, Steam and Epic Game Store for
$69.99. Need for Speed Unbound Palace Edition, a deluxe offering
created in partnership with Palace Skateboards, will offer players
exclusive content, including four stunning custom cars, a clothing
pack, driving effect, decals and license plate, character pose and
banner artwork for $79.99. More to be revealed at a later date.
EA Play members can also play Need for Speed Unbound early with
a 10-hour trial starting November 29, and enjoy exclusive recurring
in-game benefits. Additionally, EA Play Pro members on PC will
enjoy unlimited access to the Need for Speed Unbound Palace Edition
starting November 29, three days before the game officially
launches. For more information on EA Play and EA Play Pro, see
www.eaplay.com.
The race doesn’t end when the game launches! The world of
Lakeshore never stands still through a series of free content
updates that will be made available after launch and include new
features, experiences, content drops and more. Additional details
on post-launch content will be revealed soon.
For more details on Need for Speed Unbound, visit:
https://www.ea.com/games/need-for-speed/need-for-speed-unbound
*Conditions and Restrictions apply. See
https://www.ea.com/games/need-for-speed/need-for-speed-unbound/disclaimers
for details.
Follow @NeedforSpeed on Twitter, Facebook, Instagram and TikTok
for the latest updates.
PRESS ASSETS ARE AVAILABLE AT
EAPressPortal.com
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of
Electronic Arts Inc. FIFA and FIFA’s Official Licensed Product Logo
are copyrights and/or trademarks of FIFA. All rights reserved.
About Criterion Games
Criterion Games is an award-winning game development studio with
a legacy of creating industry-leading, visceral racing experiences.
Based in Guildford, UK, and now Runcorn, the development teams at
both locations of Criterion Games are working together on the
future of the Need for Speed franchise.
Category: EA Studios
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221006005172/en/
Tara Moore Global Integrated Communications Director,
Lifestyle tmoore@ea.com
Dana Berkowitz Sr. PR Manager, Lifestyle
dberkowitz@ea.com
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