E*TRADE Launches New Online Bond Resource Center
February 28 2012 - 8:05AM
Business Wire
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced the
launch of the next generation online Bond Resource Center1. The
re-designed Bond Resource Center offers leading-edge graphical
charts that give unique insights into the bond market at a glance,
and a host of advanced tools and search functionality enabling
customers of all skill levels to invest in bonds with greater ease,
insight and speed.
“Most investors understand that fixed income is an integral
component of a well-balanced investment portfolio. Individual
bonds, however, are an underutilized asset class because many
investors don’t know how to research and select bonds,” said Andrew
Wels, Head of Retail Fixed Income and Vice President of Retail,
E*TRADE Securities. “So we’ve rebuilt the E*TRADE fixed income
investing experience from the top down to make buying a bond as
seamless, intuitive and straightforward as buying a stock or a
mutual fund.”
Developed by leveraging resources from BondDesk Group LLC, a
leader in fixed income trading technology, E*TRADE’s new Bond
Resource Center supports a full range of fixed income investing
needs — for novice investors through expert traders — with new
features, such as:
- Interactive
Relative Value Charts to evaluate live bond offerings for
the most actively traded municipal, investment grade and high yield
issues
- Simple
Search to find bonds quickly using issuer name, ticker
symbol or CUSIP
- Moody’s
Research on individual bond issues for independent,
objective and expert insight
- Portfolio
Alerts for trading desk notifications, material events and
orders on bond holdings
- Bond Ideas
provide strategies and insight from the firm’s Fixed Income Trading
Desk
- Education, Videos
and Web Seminars designed to suit investors and traders of
all levels
“We believe this is a significant development in retail fixed
income investing and trading,” said Kim Bang, CEO of BondDesk.
“E*TRADE is demonstrating tremendous vision by delivering
market-leading tools to make individual bonds more accessible. The
Bond Resource Center is an innovative, content-rich,
easy-to-navigate solution that enables E*TRADE customers to manage
their fixed income needs with ease.”
In addition to these new resources, E*TRADE continues to make
fixed income investing attractive by offering online trades at just
$1 per bond2. To complement the online support offered directly
through E*TRADE’s Bond Resource Center, our Fixed Income
Specialists are also available to help via phone Monday - Friday,
8am – 8pm (EST). Customers may also speak with one of E*TRADE’s
Financial Consultants in person at our branches nationwide.
To learn more about how E*TRADE makes fixed income investing
simple, visit www.etrade.com or click here.
1 Securities products and services offered by E*TRADE Securities
LLC, Member FINRA/SIPC.
2 Pricing applies to online secondary market trades. Includes
Agency bonds, Corporate bonds, Municipal bonds, Brokered CDs,
Pass-thrus, CMOs, and Asset Backed Securities. Other fees and
commissions may apply to other fixed income trades. Click here for
full details.
About E*TRADE Financial
The E*TRADE Financial family of companies provides financial
services including online brokerage and related banking products
and services to retail investors. Specific business segments
include Trading and Investing and Balance Sheet Management.
Securities products and services are offered by E*TRADE Securities
LLC (Member FINRA/SIPC). Bank products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its
subsidiaries. More information is available at www.etrade.com.
Important Notices
E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks
or registered trademarks of E*TRADE Financial Corporation.
ETFC-G
© 2012 E*TRADE Financial Corporation. All rights reserved.
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