FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

AVIVA PLC

2. Date of Event Requiring Statement (MM/DD/YYYY)
12/17/2010 

3. Issuer Name and Ticker or Trading Symbol

DUCKWALL ALCO STORES INC [duck]

(Last)        (First)        (Middle)

ST HELENS, 1 UNDERSHAFT

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                            ___ X ___ 10% Owner
_____ Officer (give title below)          _____ Other (specify below)

(Street)

LONDON, X0 EC3P 3DQ       

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed (MM/DD/YYYY)

 

6. Individual or Joint/Group Filing (Check Applicable Line)

___ Form filed by One Reporting Person
_ X _ Form filed by More than One Reporting Person


Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock, par value $.0001 per share   233283   I   (1)  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(MM/DD/YYYY)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:

Remarks:
(1) Includes 233,283 shares owned directly by Aviva Insurance (Europe) plc (AIE) and excludes 226,874 shares owned directly by Aviva Life & Pensions Ireland Limited (ALPIL).Aviva Investors Global Services Limited (AIGSL) serves as investment manager to ALPIL and AIE. AIGSL is a wholly owned sub. of Aviva Group Holdings Limited (AGHL), which is a wholly owned sub. of Aviva plc. AIGSL, AIHL, AGHL and Aviva Ltd may be deemed the indirect beneficial owners of the reported securities. In addition to Aviva Ltd, AIGSL, AIHL and AGHL are deemed to be reporting persons for purposes of this Form 3, in each case as a 10% owner. The reporting persons disclaim beneficial ownership of these shares except to the extent of each person's pecuniary interest in the shares. The addresses of AIGSL, AIHL and AGHL are c/o Aviv Investors Global Services Limited, No.1 Poultry, London, England EC2R 8EJ

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
AVIVA PLC
ST HELENS
1 UNDERSHAFT
LONDON, X0 EC3P 3DQ

X

AVIVA INVESTORS GLOBAL SERVICES LTD
NO. 1 POULTRY
LONDON
LONDON, X0 EC2R 8EJ

X

Aviva Group Holdings LTD
ST. HELEN'S
1 UNDERSHAFT
LONDON, X0 EC3P 3DQ

X


Signatures
Neil Whittaker 12/30/2010
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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