NEW YORK, April 10, 2019 /PRNewswire/ -- DISH Media today
announced that Dave Antonelli has
been selected to lead advertising strategy and revenue for Sling
TV.
"Dave will apply his insights into the rapidly changing media
landscape to further Sling's leadership in advertising innovation
as the lines between digital and TV continue to blur," said
Kevin Arrix, senior vice president
of DISH Media. "Dave will bring exceptional leadership and guidance
to both Sling TV and DISH Media."
In his new role, Antonelli will manage Sling TV client services,
direct and programmatic sales, operations and technology within
DISH Media. He will report directly to Arrix and be based in the
DISH Media New York office.
Antonelli is the former chief revenue officer of Cognitiv,
leading revenue functions for the platform which utilizes Deep
Learning to build custom programmatic buying algorithms. Prior to
Cognitiv, Antonelli was the senior vice president of national sales
at SessionM where he managed the national sales team and media
strategy. He has also previously held roles at Viacom and
LiveNation.
"I'm thrilled to join the team that essentially invented live
dynamic ad insertion in the world of connected TV and continues to
bring new opportunities to brands," said Antonelli. "DISH Media has
built a reputation of delivering the most advanced solutions for
clients, changing the definition of TV advertising in our new
digital world."
A biography is available here:
http://www.dishmediasales.com/about/
About DISH Media
DISH Media provides advertisers with intelligent solutions to
efficiently maximize exposure to desired audiences across DISH and
Sling TV. Through innovative platforms like addressable and
programmatic, viewer measurement tools and access to custom
audiences on DISH and Sling TV, advertisers employ strategically
positioned, demographically targeted buys that enhance their
national media campaigns. Visit www.dishmediasales.com.
About DISH
DISH Network Corporation is a connectivity company. Since 1980,
it has served as the disruptive force in pay-TV, driving innovation
and value on behalf of consumers. Through its subsidiaries, the
company provides television entertainment and award-winning
technology to millions of customers with its satellite DISH TV and
streaming Sling TV services. DISH operates a national in-home
installation workforce, as well as an advertising sales group
delivering targeted advertising solutions on DISH TV and Sling TV.
In addition to its TV services, DISH has commenced buildout of a
national narrowband "Internet of Things" network to provide
innovative connectivity solutions and applications through its
strategic spectrum portfolio. DISH Network Corporation (NASDAQ:
DISH) is a Fortune 250 company.
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SOURCE DISH Network L.L.C.