DishLATINO Empowers Customers with Financial Advice from Expert Julie Stav
October 22 2014 - 12:14PM
Business Wire
- Leading financial expert in the
Hispanic community offers practical money and credit tips in new
educational campaign
- Campaign designed to broaden
understanding of credit, budgets in all aspects of customers’
lives
DishLATINO will offer its subscribers financial advice and
guidance from Julie Stav through a new educational campaign
launched today. Stav, a leading financial expert in the Hispanic
community, will be featured in a series of public service
announcement ads created by DishLATINO, part of DISH Network
L.L.C., a wholly owned subsidiary of DISH Network Corp. (NASDAQ:
DISH) specifically for its customers. The campaign, a first of its
kind for DishLATINO, aims to increase awareness among its Hispanic
customers about personal financial management, highlighting the
important role that credit plays in “opening doors” of opportunity
in the United States.
“Empowering Hispanic consumers with information about their
options makes them feel more confident about their financial
management skills and opens up new possibilities. I’m thrilled to
be working with DishLATINO, a brand that truly understands the
challenges that Hispanics face when transitioning across cultures,”
Stav said. “Many Hispanics who are new to the United States are
unaware of the cultural nuances related to financial management and
credit. This isn’t just about paying bills on time or balancing a
checkbook, rather it’s about practical money tips for families of
all incomes to help plan for the future.”
Stav is the go-to financial consultant for millions of
Hispanics, author of best-selling books, and former host on the
popular Univision news program, “Tu Dinero con Julie Stav.” In a
series of educational TV spots starting this week and available
only to DishLATINO subscribers, Stav will offer her expert advice
on a range of topics related to personal finance. In addition to
providing general guidance on establishing credit, the ads notify
customers of payment options available to help them meet their
obligations, such as changing their billing date or transitioning
to a more affordable package.
“At DishLATINO, we recognize that investing in our customers is
good business – an educated customer is a better customer,” said
Alfredo Rodriguez, vice president of DishLATINO. “With Julie Stav
at the forefront, our educational campaign will provide a wealth of
financial tips that DishLATINO customers can apply to many aspects
of their lives.”
Rodriguez added that Stav has been an integral contributor to
the development of the new financial education campaign as well as
an advisor to the DishLATINO team on how to support its subscribers
with educational resources. For more information on DishLATINO,
visit http://www.dishlatino.com.
About DISH
DISH Network Corporation (NASDAQ: DISH), through its
subsidiaries, provides approximately 14.053 million pay-TV
subscribers, as of June 30, 2014, with the highest quality
programming and technology with the most choices at the best value.
Subscribers enjoy a high definition line-up with more than 200
national HD channels, the most international channels, and
award-winning HD and DVR technology. DISH Network Corporation is a
Fortune 250 company. Visit http://www.dish.com.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish
language programming packages in the United States. It offers its
customers more than 40 Spanish-language news, entertainment, and
sports channels in combination with DISH’s broad English-language
programming lineup of more than 200 channels. DishLATINO customers
can receive the Hopper, the industry’s most awarded DVR, and take
advantage of in-language customer service as well as payment
options such as FlexTV, a no-term contract, prepaid pay-TV
product.
DISHJenna McMullin,
303-723-1695jenna.mcmullin@dish.com@DISHnews
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