BEIJING, Oct. 18, 2021 /PRNewswire/ -- Dada Group
(Nasdaq: DADA), China's leading
local on-demand delivery and retail platform, and JD.com (Nasdaq:
JD and HKEX:9618) jointly launch the "Nearby" (or
"Fujin"), a new tab on the homepage of JD.com's app, designed
to connect customers to nearby offline stores, such as
supermarkets, pharmacies or convenience stores, and deliver a more
convenient, affordable and speedy online shopping experience.
A few days ago, JD.com and Dada Group officially launched "Shop
Now", the JD Xiaoshigou, a jointly built new business dedicated for
JD's on-demand consumer retail section, with the model of "order
online, delivery from store, within one hour".
"Now, we have made another major stride forward in pioneering a
new e-commerce model which consolidates all the capabilities of
one-hour shopping within the JD.com eco-system and becomes the
first to launch the dual homepages on App incorporating both B2C
and on-demand retail and delivery." said Huijian He, Vice President
of JD.com and Dada Group, Head of JD Omni-channel Home-Delivery
Department. "In the coming JD's Double 11 this year, 'Nearby' will
provide the best products, services and fulfilment for consumers by
leveraging JD 'Shop Now'."
With the dual homepage, JD's users can smoothly switch between
B2C services and local on-demand services. By clicking into the new
Nearby tab, JD's users will discover offline stores labeled "Shop
Now", and purchase from the ones within a 3-5 kilometer radius of
their shipping address in a wide array of offerings – including
fruits, vegetables, medicines, electronic accessories, home
appliances, beauty products, apparels, and enjoy one-hour delivery
service.
The offline stores' digitalization benefits from the
market-tested capabilities of Dada Group's JDDJ, Dada Now and Haibo
System, who deliver integrated solutions to help retailers and
brand owners accelerate digital and omni-channel capabilities,
while reducing cost and improving efficiency.
By integrating offline and online channels, JD.com has joined
forces with Dada to provide users with greater convenience and
personalization with a new feature aimed at offering users the
ability to easily discover their local businesses.
The 2021 Double 11 Shopping Festival, one of the largest online
shopping extravaganzas in China
that attracts hundreds of millions of customers each year, will see
JD.com and Dada bringing the best offerings and services to their
customers with the Nearby for the first time, allowing customers to
enjoy speedy, convenient and seamless online shopping as they
snatch up deals offered by their favorite brands. JD.com's Double
11 campaign this year sees the highest number of offline retail
stores participating, and will launch 8 omni-channel IP marketing
campaigns, with more than 30 brands such as Procter & Gamble,
Yili, Mengniu and Nestlé.
JD.com and Dada will also kick off Double 11 sales at
8 p.m. (Beijing time) on October 18, four hours earlier than the previous
starting time, meaning that customers won't have to stay up late to
enjoy the deep discounts this year. JD.com is set to coordinate its
online and offline channels and bring together its partner sellers
and brands to create an immersive stay-at-home shopping journey for
consumers.
About JD.com
JD.com is a leading supply chain-based technology and service
provider. The company's cutting-edge retail infrastructure seeks to
enable consumers to buy whatever they want, whenever and wherever
they want it. The company has opened its technology and
infrastructure to partners, brands and other sectors, as part of
its Retail as a Service offering to help drive productivity and
innovation across a range of industries.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables an improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfilment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group