Cynosure Launches Three Aesthetic Products at American Academy of Dermatology 2008 Annual Meeting
January 31 2008 - 8:30AM
PR Newswire (US)
- SmartSense(TM) for Smartlipo(TM): The World's First Intelligent
Delivery System for Laser Lipolysis WESTFORD, Mass., Jan. 31
/PRNewswire-FirstCall/ -- Cynosure, Inc. (NASDAQ:CYNO), a leading
developer and manufacturer of a broad array of light-based
aesthetic treatment systems, today announced the introduction of
three aesthetic products for fast-growing applications including
laser lipolysis, the removal of pigmented lesions and ablative skin
resurfacing. Cynosure will showcase its new products,
SmartSense(TM) for Smartlipo(TM), Accolade(TM) and Affirm Er, at
the American Academy of Dermatology (AAD) 2008 Annual Meeting,
which kicks off tomorrow in San Antonio, Texas. "Cynosure's
strategic vision is centered on the continuous improvement of
aesthetic procedures through technology innovations that benefit
patients and practitioners," said Michael Davin, Cynosure's
president and chief executive officer. "Each of the products we are
launching today fulfills that mission. Accolade, the sixth flagship
product we have introduced in the past four years, creates exciting
new revenue opportunities for us, particularly in markets
throughout Asia, while SmartSense and Affirm Er enhance the
benefits and performance of our two most recently introduced
workstations." SmartSense for Smartlipo -- Delivering Precise
Energy Control to LaserBodySculpting Recently FDA cleared,
SmartSense is a proprietary intelligent handpiece delivery system
for Smartlipo, Cynosure's ground-breaking, minimally invasive
system that liquefies and removes localized deposits of fat and
results in tissue tightening through tissue coagulation. SmartSense
features an advanced microchip, the Accelerometer, which is
inserted into the intelligent handpiece, to ensure the precise
level of energy is delivered based on the area of treatment and
predetermined settings in conjunction with the motion of the
handpiece. "SmartSense provides our customers with an unparalleled
degree of safety, precision and control that is not available with
any other laser lipolysis technology," Davin said. "Based on the
setting you choose and the motion of the handpiece, SmartSense
provides aesthetic surgeons with the precise laser power to perform
laser lipolysis. To provide the maximum level of patient safety, if
handpiece motion ceases SmartSense will stop the laser from firing,
but remains ready and resumes firing once the handpiece is set in
motion again." "SmartSense is an excellent addition to the
Smartlipo workstation because it allows me to tailor the level of
energy to the demands of the specific clinical indication," said
Barry Di Bernardo, M.D., medical director of New Jersey Plastic
Surgery. "This not only helps to achieve a more consistent clinical
outcome, but also adds an extra layer of safety and piece of mind
for my patients. I look forward to incorporating the SmartSense
into my laser lipolysis practice." Accolade -- State-of-the-Art
Technology to Remove Pigmented Lesions Accolade is a high powered
755 nm, Q-switched Alexandrite laser for the removal of pigmented
lesions. The unique combination of various spot sizes and the
laser's high repetition rates allow for rapid treatment. The
initial target markets for Accolade will include Japan, Korea and
China, where dermal lesions such as Nevus of Ota and Nevus of Ito
are common. "Given the market potential for this technology,
particularly in the Asia Pacific region, we are excited about the
prospects for Accolade," Davin said. "As a flagship product,
Accolade is expected to generate a minimum of $10 million in
revenue in its first full year on the market." Affirm Er --
Ablative Skin Resurfacing with Minimal Downtime Cynosure's new
Affirm Er is a 2940 nm wavelength, Erbium: YAG laser for ablative
skin resurfacing applications, such as the treatment of deep lines
and wrinkles. The Affirm Er handpiece is designed as a
complementary fourth wavelength for the Affirm Anti-Aging
workstation, Cynosure's award-winning platform for anti-aging
applications such as skin rejuvenation, wrinkles, skin
discoloration and tissue tightening. "With the introduction of
Affirm Er, we are responding to growing demand for an ablative
technology that best addresses the treatment of deep lines and
wrinkles," Davin said. "Since its introduction a year ago, our
innovative Affirm workstation has been enthusiastically received by
the marketplace, both in the U.S. and overseas. By adding the
Erbium wavelength, we are further increasing the versatility,
flexibility and cost-effectiveness of Affirm for our customers."
Bruce E. Katz, M.D., director of the Juva Skin & Laser Center,
said, "For our patients, the Affirm system has been extremely
effective in the treatment of wrinkles and scars, while tightening
the underlying tissue. Some patients want a more rapid therapy for
deep lines and wrinkles. The addition of this ablative component
expands Affirm's ability to address the anti-aging marketplace."
According to the Millennium Research Group, the skin rejuvenation
market is expected to grow annually by 18 percent, resulting in a
$239 million industry by 2010, with approximately 4.4 million
procedures performed per year by 2010. About Cynosure, Inc.
Cynosure, Inc. develops and markets aesthetic treatment systems
that are used by physicians and other practitioners to perform
non-invasive and minimally invasive procedures to remove hair,
treat vascular lesions, rejuvenate skin through the treatment of
shallow vascular and pigmented lesions, laser lipolysis and
temporarily reduce the appearance of cellulite. Cynosure's products
include a broad range of laser and other light-based energy
sources, including Alexandrite, pulsed dye, Nd:YAG and diode
lasers, as well as intense pulsed light. Cynosure was founded in
1991. For corporate or product information, contact Cynosure at
800-886-2966, or visit http://www.cynosure.com/. Safe Harbor Any
statements in this press release about future expectations, plans
and prospects for Cynosure, Inc., including statements about the
company's expectations and future financial performance, as well as
other statements containing the words "believes," "anticipates,"
"plans," "expects," "will" and similar expressions, constitute
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those indicated by such forward-looking statements
as a result of various important factors, including Cynosure's
history of operating losses, its reliance on sole source suppliers,
the inability to accurately predict the timing or outcome of
regulatory decisions, changes in consumer preferences, competition
in the aesthetic laser industry, economic, market, technological
and other factors discussed in Cynosure's most recent Annual Report
on Form 10-K, which is filed with the Securities and Exchange
Commission. In addition, the forward-looking statements included in
this press release represent Cynosure's views as of the date of
this press release. Cynosure anticipates that subsequent events and
developments will cause its views to change. However, while
Cynosure may elect to update these forward- looking statements at
some point in the future, it specifically disclaims any obligation
to do so. These forward-looking statements should not be relied
upon as representing Cynosure's views as of any date subsequent to
the date of this press release. Contact: Scott Solomon Vice
President Sharon Merrill Associates, Inc. 617.542.5300 DATASOURCE:
Cynosure, Inc. CONTACT: Scott Solomon, Vice President of Sharon
Merrill Associates, Inc., +1-617-542-5300, Web site:
http://www.aad.org/professionals/MeetingsEvents/66AM.htm
http://www.cynosure.com/
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