Crocs, Inc. Seeks Growth Opportunities in Brand Licensing
February 09 2012 - 8:04AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced its expansion into
licensing, providing opportunities for the Crocs brand to extend
beyond footwear. The company has signed licensing agreements with
key global and regional manufacturers for products ranging from
apparel to sunglasses and other accessories.
“Licensing presents an opportunity to leverage one of our most
valuable assets – the global power of the Crocs brand - by
associating it with best-in-class products that go beyond
footwear,” said Mike DeBell, Vice President of Global Sales. “More
than 200 million pairs of Crocs shoes have been sold, in more than
90 countries around the world. That’s powerful testimony to the
connection forged with consumers by the Crocs brand. Through strong
international and regional licensing partners, we plan to extend
the power of our brand and make new consumer connections.”
The first non-footwear Crocs-branded products included a line of
adult and children’s socks from Sock and Accessories Brands, which
launched in the holiday 2011 season. These are available in North
America through wholesale and retail channels. Crocs-branded socks,
produced by Intersocks, will also be available throughout European
markets.
Crocs also entered an agreement with Accessory Exchange, which
is producing a variety of Crocs-branded accessories for men, women
and children, in several global regions. Accessory Exchange
Crocs-branded products include hats, bags, backpacks, socks and
gloves that are available now at Crocs retail stores and
Crocs.com.
In April 2012, the Crocs brand will extend to children’s apparel
through an agreement with the A Group. The children’s apparel will
be available in 46 countries around the globe and distributed
through retail and wholesale channels. Crocs-branded sunglasses and
sunglass accessories also will launch in May 2012. Eye King, LLC is
producing sunglasses for adults and youth for retail and wholesale
distribution in the U.S. and Canada.
Through a partnership with ICER Brands, Crocs Professional
Footwear Division will build on the loyal following of medical
professionals with the introduction of Crocs-branded scrubs. This
new medical gear is available now through specialty stores and
online.
Finally, Paramount, a sports licensee, recently kicked off
Collegiate and MLB licensed footwear for the brand, which is
available now.
“As we continue to explore these and other new collaborations, I
am confident our license partners will help us grow and spread our
brand promise of delivering products with profound comfort, fun and
innovation,” continued DeBell.
More information about Crocs is available at www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play.
Visit www.crocs.com for additional information.
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