Crocs, Inc. Welcomes New Senior Creative Director
January 06 2011 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced the appointment of
Becky Gebhardt to the company’s newly created position of senior
creative director. A 15-year advertising veteran with a prestigious
track record, Gebhardt will be responsible for driving concept
creation for Crocs' multi-channel sales and brand strategies, as
well as for the online and in-store Crocs customer experience.
"Gebhardt has an extraordinary talent for conceptualizing
compelling consumer brand marketing solutions that will broaden
Crocs awareness, increase sales and enhance customer loyalty,” said
John McCarvel, President and Chief Executive Officer for Crocs.
“Her understanding of the brand’s new positioning and expanding
product line will help us continue to elevate and evolve the Crocs
brand globally.”
Prior to joining Crocs, Gebhardt served as vice president of
creative, public relations and online experience for Avelle, Inc.,
a premier Internet destination featuring designer accessories,
where she was responsible for overseeing concept development.
Additionally, Gebhardt brings vast knowledge of the apparel and
footwear industry, having served as vice president of creative at
Land’s End, one of the world’s largest retailers of clothing for
the family. At Land’s End she was responsible for driving $1.5
billion in annual sales through creative execution of campaigns in
all sales channels, across all company divisions.
“I am extremely excited to serve as creative director for
Crocs,” said Gebhardt. “As the direction of Crocs’ product line
continues to evolve, I look forward to bringing the brand to life
through innovative, creative campaigns.”
To learn more about Crocs or to find a Crocs store near you,
visit Crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions
of Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play. Visit www.crocs.com for additional
information.
Crocs (NASDAQ:CROX)
Historical Stock Chart
From May 2024 to Jun 2024
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Jun 2023 to Jun 2024