Introduction of Innovative Crocs Tone™ Collection Reshapes Toning Category

The U.S. Surgeon General recommends every American walk a minimum of 10,000 steps a day for better wellness. Now, people can make every step they take count more with the new Crocs Tone™ collection from Crocs, Inc. (NASDAQ:CROX). Unlike current athletic or flip flop options where toning features are highly visible, Crocs Tone™ works through a proprietary and purposefully concealed three-layer design to stimulate leg muscle activity while walking in great-looking, affordable shoes that can be worn for multiple occasions.

Crocs Skylar Flat. (Photo: Business Wire)

“Despite the toning categories exponential growth, the market is missing casual lifestyle shoes. The Crocs Tone™ collection fills that void,” said Dale Bathum, Global Vice President of Product. “With the versatility and foot health attributes of our proprietary Croslite™ technology, we have the ability to design sleeker, more stylish silhouettes that stimulate muscle activity in the upper and lower legs, so that women have the opportunity to realize the benefits of toning without sacrificing style or comfort.”

The Crocs Tone™ collection, built on patent-pending, leg-shaping technology, is comprised of the Skylar Flat (MSRP: $49.99), a sling-back flat, and the Skylar Clog (MSRP: $59.99), a sleeker-version on the Crocs Classic clog, with the Skylar Sandal (MSRP: $49.99) and Skylar Flip (MSRP: $49.99) styles rounding out the collection in Spring 2011. Each of these styles is available in fun, bright color combinations including Black / Neon Pink, Espresso / Electric Blue, Light Grey / Rose, Citrus / Oyster and Watermelon / Oyster for women sizes 4-12.

“Women want to look and feel great in their shoes, yet be comfortable above all else. These new styles represent the best of both worlds while providing the added benefit of toning,” said Alison Deyette, nationally recognized style expert, and founder of www.AliOnTheGo.com. “Slide into Crocs Tone™ shoes for any occasion - a stroll with the dog, Saturday outlet mall shopping with the girls, on the morning commute, or even walking from the car to the gym.”

How Crocs Tone™ Technology Works

Developed by Crocs leading biomechanics engineering and product design teams, Crocs Tone™ technology utilizes Crocs proprietary Croslite™ material technology, along with a purposefully concealed three-layer design:

A carefully designed, sculpted, spherical outsole creates a variety of walking rhythms to spark a spectrum of muscle activity, enhancing the wellness benefits of Crocs Tone™ shoes.

A Croslite™ material footbed cradles and supports the foot, helping to ease muscle fatigue in the feet and legs and providing relief to the musculoskeletal system.

A cutting edge toning ring provides stability so that there are gentle shifts in foot movement while walking to stimulate upper and lower leg muscles.

Starting today, the collection will be available for sale at www.crocs.com, Crocs stores and Dick’s Sporting Goods.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ:CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.com for additional information.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6491066&lang=en

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