CROX Crocs Inc

ATLANTA and NIWOT, Colo., Oct. 20 /PRNewswire-FirstCall/ -- Leading mobile commerce enabler Firethorn Holdings, LLC, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced that Crocs, Inc. (Nasdaq: CROX), a world leader in innovative casual footwear for men, women and children, is the latest retail partner for Firethorn's soon-to-be-released mobile application, SWAGG(SM).  Offering more than 250 distinctive shoe styles to suit every consumer's lifestyle, Crocs joins a growing list of merchants available through SWAGG in time for the 2010 holiday season.

"The launch of SWAGG will transform the retail experience for both consumers and merchants," said Rocco Fabiano, president of Firethorn Holdings.  "Our collaboration with Crocs reflects the brand's fun and vibrant personality while providing a simplified way for consumers to transact and interact from their mobile device."

"We are thrilled to work with SWAGG as it allows us to capitalize on the growing number of our consumers making purchases through their mobile devices," said Chris Ladd, vice president, global direct to consumer, Crocs, Inc.  "As our mobile presence grows, SWAGG will provide our customers with a simple interface that delivers a more friendly shopping experience."

SWAGG is Firethorn's direct-to-consumer offering, with "smart" technology that gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device.  SWAGG will also provide consumers mobile access to account information, special offers and loyalty programs.  The technology will change the way consumers transact with their favorite brands and shops.  SWAGG will be available in time for the 2010 holiday season.  For more information on SWAGG, visit www.swagg.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle.  As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries.  Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.  Visit www.crocs.com for additional information.

About Firethorn Holdings, LLC

Firethorn Holdings, LLC is an important link in the mobile commerce ecosystem.  With its mobile domain expertise, Firethorn is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers, retailers, wireless carriers and financial institutions.  Firethorn's innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go.  For more information about Firethorn, visit www.firethorn.com.

Firethorn is a registered trademark of Firethorn Holdings, LLC.  Qualcomm is a registered trademark of Qualcomm Incorporated.  All other trademarks are the property of their respective owners.

SOURCE Firethorn Holdings, LLC; Crocs, Inc.