RESTON, Va., March 16, 2021 /PRNewswire/ -- Comscore (Nasdaq:
SCOR), a trusted partner for planning, transacting and evaluating
media across platforms, today announced a renewal agreement to
provide TVB, the trade association representing the interests of
local television station owners and management nationally, with
full-service local, network and digital audience information
including Comscore's Advanced Automotive Demographics segments.
"TVB provides local broadcasters with invaluable consulting and
advocacy services, and we are delighted to partner with them in
every way that we can," said Steve
Walsh, Executive Vice President, Comscore. "Comscore
provides TVB, and all Comscore clients, with the measurement
solutions that are most capable of delivering stable and predictive
audience insights to help clients drive their businesses
successfully."
With more than a decade of experience measuring television
viewership from return path devices across tens of millions of
households in all local markets, Comscore is a trusted source for
television viewing data. Comscore is also a leader in advanced
audiences, which allow the industry to go beyond age and gender to
transact on consumer behaviors, interests and lifestyles. These
audience segments enable TV stations, networks, advertisers,
agencies and media companies at both the local and national levels
to effectively find and reach their ideal audiences to maximize
their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement.
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SOURCE Comscore