For the First Time, Comcast’s Award-Winning
Entertainment Experience and Voice Technology Will Be Available
Direct to Consumers Across the United States
First 4K UHD XClass TVs from Hisense Available
in Walmart Stores and Walmart.com
XClass TV Comes Loaded with Hundreds of Apps,
Including 12 Months of Peacock Premium
Comcast today announced the launch of XClass TV, extending the
reach of the company’s global technology platform to smart TVs
nationwide. For the first time, Comcast’s award-winning
entertainment and voice platform is available direct to consumers
across the U.S., without an Xfinity subscription, both inside and
outside of Comcast’s service areas.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211019005809/en/
XClass TV sample screen (Photo: Business
Wire)
Comcast has partnered with Hisense to bring the first XClass TVs
to market, combining Hisense’s advanced television hardware with
Comcast’s XClass TV operating system. XClass TV will offer
consumers an affordable and innovative smart TV with an integrated
interface and voice remote to access their favorite live and on
demand streaming content from hundreds of apps and services. The
first XClass TVs from Hisense are available this week in select
Walmart stores and in the coming weeks through Walmart.com.
XClass TV is built on the same global technology platform that
powers the company’s entertainment and connectivity products and
services, including Xfinity X1, Xfinity Flex, Sky Glass and Sky Q.
The platform’s technology uniquely integrates streaming, on demand,
broadcast, and cable options in one place under unified voice
search, discovery, apps and interactive features. It offers
customers intuitive navigation across thousands of apps, movies,
shows and sports with a simple voice command or remote click.
The launch follows Comcast’s recent introductions of Sky Glass,
a new streaming TV now available in the UK, and XiOne, a new global
streaming box, which are all built on Comcast’s global technology
platform. Comcast’s platform delivers nearly five billion
entertainment streams per week to customers across Comcast, Sky and
its syndication partners and powers more than 75 million Comcast
entertainment and connectivity devices today.
“We’re thrilled to bring our award-winning entertainment
experience to smart TVs nationwide and for the first time offer
consumers inside and outside our service areas a simple way to
navigate their live and on demand content, whether streaming or
cable,” said Sam Schwartz, Chief Business Development Officer,
Comcast. “Hisense XClass TVs are the next products in a growing
portfolio built on our flexible and scalable technology platform,
bringing the best innovative products - whether that’s a streaming
box or a smart TV - to each territory and customer segment.”
“As a rapidly growing brand in the U.S., Hisense is committed
not only to quality products but also to providing an array of
options for our customers,” said David Gold, President of Hisense
USA. “We’re excited to partner with Comcast to bring the first
XClass TVs to market in the U.S.”
Hisense XClass TVs are available in affordably priced 43” and
50” 4K Ultra HD models. The televisions include more features and
value than other smart TVs in this price category, including a
voice remote powered by Comcast’s Emmy-award winning voice
technology. Alongside the simple and intuitive user experience,
Hisense XClass TVs support leading technologies including Dolby
Vision® HDR, which delivers a more vivid, lifelike image. Hisense
XClass TVs also support HDR10 and can enable the pass-through of
Dolby Atmos® from compatible content sources when the TV is
connected to a compatible audio device.
Key features of the XClass TV operating system include:
Simple, Fast and Smart Discovery
- Simple search and discovery gets consumers quickly to the
content they want to watch, regardless of what app or service it
resides in – with just a click or a voice command.
- The ability to create a personalized playlist with the My List
feature, enabling consumers to save and quickly access shows or
movies from across apps and services right from the homescreen or
via a button on the remote.
- Convenient and seamless access to recently viewed apps,
services, content, HDMI inputs, and over the air channels on the
first row of the home screen to help consumers get back to their
favorite entertainment faster.
- A curated interface that combines automated suggestions with
editorial recommendations to help consumers discover programming
from across streaming apps and services.
Universal Voice Search with Included Remote
- Comcast’s Emmy-award winning voice technology allows consumers
to discover content quickly with a simple voice command, working in
and out of apps to get them to content wherever they are in the
experience.
- Comcast’s global voice platform supports more than 40 million
commands daily in five different languages across North America and
Europe.
Hundreds of Built-In Apps
- Hundreds of streaming apps and services, including Peacock,
Disney+, HBO Max, Hulu, Netflix, Prime Video, YouTube and
more.
- Peacock Premium included for one year at no additional cost (a
$50 value). Consumers will have access to current season hits from
NBC and Telemundo, a library of exclusive favorites like The
Office, Parks and Recreation and Yellowstone, hit Peacock originals
like Dr. Death and Saved by the Bell, and live sports including
Sunday Night Football, English Premier League soccer and the Winter
Olympics.
- Immediate access to tens of thousands of free movies and TV
shows from other ad-supported services like XUMO, Pluto, Tubi and
IMDb TV – all seamlessly blended alongside their subscribed content
to help them discover something new.
- In the coming months, streaming apps from Xfinity and Charter
will launch on XClass TV, joining the multichannel streaming
services already available on the platform including Hulu + Live
TV, YouTube TV and Sling TV, giving consumers more options to
stream live sports, shows and news directly on the TV.
For more information on the XClass TV operating system, visit
www.xclasstv.com. More information on Comcast’s global technology
platform can be found on Comcast’s corporate site.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company that connects people to moments that matter. We
are principally focused on broadband, aggregation, and streaming
with 57 million customer relationships across the United States and
Europe. We deliver broadband, wireless, and video through our
Xfinity, Comcast Business, and Sky brands; create, distribute, and
stream leading entertainment, sports, and news through Universal
Filmed Entertainment Group, Universal Studio Group, Sky Studios,
the NBC and Telemundo broadcast networks, multiple cable networks,
Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky
Sports; and provide memorable experiences at Universal Parks and
Resorts in the United States and Asia. Visit
www.comcastcorporation.com for more information.
About Hisense USA Corporation
Hisense USA Corporation offers an innovative range of technology
products that disrupt the consumer electronics industry, challenge
the competition, and provide significant value to consumers. In
2020, Hisense was ranked as one of the top five TV brands in North
America, and the fastest growing among the top five TV brands in
the U.S. by units.
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version on businesswire.com: https://www.businesswire.com/news/home/20211019005809/en/
Dan Friedman Daniel_Friedman@Comcast.com (215) 286-5558
Debbie Frey Debbie_Frey@Comcast.com (215) 983-0563
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