Poll Reveals 85 Percent of Americans Would Never Rebook at a Hotel with Dirty Floors
September 08 2010 - 7:00AM
Business Wire
A recent Cintas Corporation (NASDAQ: CTAS) survey conducted by
telephone by Harris Interactive® among 1,009 U.S. adults ages 18
and older revealed what is most likely to prevent a consumer from
rebooking with a hotel. Eighty-five percent of U.S. adults said
they would not rebook at a hotel if there are dirty floors in the
guest room, lobby or entryways. In addition, 80 percent of adults
indicated dirty lobby restrooms as a turn-off.
“Consumers have many hotel options and have come to expect a
clean room and facility regardless of the room rate or location,”
said Mike Thompson, Senior Vice President, Cintas Facility
Services. “This research confirms that a high standard of
cleanliness is critical to a hotel’s success. From restroom
cleaning to tile and carpet cleaning services, hotels must have the
right programs in place to maintain a safe and clean establishment
to ensure guests are satisfied.”
Survey findings indicate differences in opinion by area within a
hotel. For example, 83 percent cited dirty guest room floors as a
turn off, while 70 percent cited dirty lobby floors and entryways
as experiences that would likely prevent them from rebooking. The
survey also reveals differences by age. For example, 63 percent of
adults 65 years and older cited wet floors with no signage as a
reason for never rebooking with a hotel. In contrast, only 37
percent of 18-34 year olds would find this to be an issue.
“Maintaining a clean and safe facility is imperative for success
but requires a lot of time and energy,” added Dave Mesko, Senior
Director of Marketing, Cintas. “Partnering with Cintas allows
hotels to boost productivity and brand image, while improving
comfort for both guests and employees.”
Cintas offers a wide range of solutions that enable hotels to
build their image and increase profitability and productivity while
improving the comfort and well-being of their guests and employees.
Whether it’s regularly providing a safe floor program with custom
logo mat service or a complete cleaning and janitorial supplies
program, Cintas’ cleaning solutions can save hotels time and
money.
For more information about Cintas Facility Services, visit
www.cintas.com/facilityservices.
About the
Survey
This survey was conducted by telephone within the United States
by Harris Interactive on behalf of Cintas from July 29-August 1,
2010 among 1,009 adults ages 18 and older. Results were weighted to
reflect the U.S. adult population. For complete survey methodology,
including weighting variables, please contact Kim Syrios.
About Cintas:
Headquartered in Cincinnati, Ohio, Cintas Corporation provides
highly specialized services to businesses of all types. Cintas
designs, manufactures and implements corporate identity uniform
programs, and provides entrance mats, restroom supplies,
promotional products, first aid and safety products, fire
protection services and document management services to
approximately 800,000 businesses. Cintas is a publicly held company
traded over the Nasdaq National Market under the symbol CTAS, and
is a Nasdaq-100 company and component of the Standard & Poor's
500 Index.
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