Cinedigm Announces Content Licensing Deal for OTT Streaming Channel BAMBU With Key Partner China Lion for Over 40 Popular Fil...
January 23 2019 - 11:53AM
Cinedigm (NASDAQ: CIDM) announced today the Company has entered
into a non-exclusive content licensing agreement with leading
Chinese entertainment company CHINA LION to release over four dozen
films on the newly announced Chinese content entertainment
streaming channel, BAMBU.
“This deal delivers to BAMBU dozens of very strong and
well-known films, and perfectly complements the CCTV/CITVC deal we
recently announced, which was more TV episodic content,” said Bill
Sondheim, president of Cinedigm Entertainment Group and Worldwide
Distribution. “We are particularly pleased that the titles are all
subtitled, allowing for the best representation of the original
film versions and adds to the authentic high-profile content
foundation for BAMBU.”
"When we started China Lion back in 2010, Cinedigm was our first
strategic home entertainment partner and we're overjoyed to
continue that partnership with their launch of BAMBU,” said China
Lion President & CEO, Yanming Jiang. “We're looking
forward to adding future China Lion titles as they become available
and provide BAMBU's audience with access to China's top films for
years to come."
The titles will be part of the launch line-up for BAMBU,
expected in mid-2019, and include:
China Lion Titles:
- THE ARK OF MR CHOW
- BATTLE OF MEMORIES
- BEAUTIFUL ACCIDENT
- BREAKUP BUDDIES
- BUDDIES IN INDIA
- BULLET VANISHES
- COCK AND BULL (2016)
- DETECTIVE CHINATOWN
- THE DEVOTION OF SUSPECT X
- DOUBLE TROUBLE
- THE EX-FILE 3: THE RETURN OF THE EXES
- EXPLOSION (2017)
- FALL IN LOVE LIKE A STAR
- FLEET OF TIME (aka BACK IN TIME)
- A FOOL
- FOR A FEW BULLETS
- FOREVER YOUNG (2015)
- THE GOLDEN ERA
- GO AWAY MR TUMOR
- GOODBYE MR LOSER
- I BELONGED TO YOU
- A JOURNEY THROUGH TIME WITH ANTHONY
- THE LAST WOMEN STANDING
- LET'S GET MARRIED
- LOBSTER COP
- LOST AND LOVE
- MR DONKEY
- MR SIX
- MY LUCKY STAR
- NAMIYA
- THE NEW YEAR'S EVE OF OLD LEE
- NEW YORK, NEW YORK (2016)
- ONLY YOU (2015)
- OOLONG COURTYARD: KUNG FU SCHOOL
- OUR TIME WILL COME
- SO I MARRIED AN ANTI-FAN
- SO YOUNG
- SO YOUNG 2: NEVER GONE
- SWEET SIXTEEN (2016)
- TILL THE END OF THE WORLD
- THE VIRAL FACTOR
- THE WASTED TIME
- THE WITNESS (2015)
- WOMEN WHO FLIRT
While the network will appeal to Americans of
all ages, BAMBU’s primary focus is on Gen Z ages 16-24, and
Millennial viewers ages 25-35. These “digital natives” have been
exposed to global culture from an early age, and hunger to stay at
the forefront to discover the latest global trends—as evidenced by
the unparalleled rise of Anime and K-Pop in North America in recent
years. Together, those viewers represent over 27 percent of the
U.S. population.
Cinedigm recently announced other significant
content deals regarding content for BAMBU, including:
- A partnership with China International TV Corporation to bring
over 500 hours of popular Chinese content to the US for BAMBU,
including Nirvana in Fire, the most popular show
in China in 2015, A Bite of China, the most
popular documentary series in recent years, Journey to the
West, the most watched show in Chinese television history,
and The Advisors
Alliance and Diamond Lover, a
current hit series in China
- A partnership with Youku to distribute 30 original Chinese
feature films in North America on all platforms including BAMBU,
digital, physical DVD’s and BluRays, and across all OTT platforms,
with a primary focus on major streaming platforms and niche
outlets
- A content licensing agreement with Starrise Media Holdings
Limited to release several Starrise productions on BAMBU. The
titles have not yet been announced.
BAMBU aims to expand American appreciation of
Chinese entertainment by providing viewers with a unique and
innovative experience specializing in content previously
unavailable to American audiences. Curated offerings will span far
beyond typical martial arts and period epics, putting the spotlight
on a diverse roster of content including contemporary action epics,
serial dramas, romantic comedies, exciting sci-fi, pulse-pounding
horror, and fantasy adventure sagas, as well as music and reality
series, and educational programming ranging from instructional
Chinese language courses to cultural cooking shows—all coming
together to form the only complete Chinese entertainment platform
in the United States. BAMBU will offer a variety of different
programming options, constantly refreshing the channel’s content
based on what is being enjoyed by its audience.
BAMBU further advances the Company’s strategy
for the bilateral flow of content and OTT streaming networks
between North America and China. Additionally, the Company believes
BAMBU is an important vehicle to provide immediate and invaluable
audience feedback to Chinese producers working to produce films and
television for a global audience. This direct consumer data should
help better inform the development process in China about the
categories of entertainment content, stories and character that
appeal most to an American and eventually global audience.
About CIDM:Since inception,
Cinedigm (CIDM) has been a leader at the forefront of the digital
transformation of content distribution. Adjusting to the rapidly
transforming business needs of today’s entertainment landscape,
Cinedigm remains a change-centric player focused on providing
content, channels and services to the world’s largest media,
technology and retail companies. Cinedigm’s Content and Networks
groups provide original and aggregated programming, channels and
services that entertain consumers globally across hundreds of
millions of devices. For more information,
visit www.cinedigm.com.
Press Contact for CIDM:Jill
Calcaterra/310-466-5135Cinedigmjcalcaterra@cinedigm.com
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