Charter Communications and Yellow Book USA Partner on Marketing and Distribution
July 25 2007 - 8:00AM
Business Wire
Charter Communications, Inc. (NASDAQ: CHTR) and Yellow Book USA
today announced a co-marketing and distribution agreement for
Charter Telephone� and Yellow Book product and service offerings.
�With Yellow Book as a partner, we�re increasing the awareness and
visibility of Charter�s commercial and residential telephone
service,� said Ted Schremp, senior vice president and general
manager, Charter Telephone. �Yellow Book�s sales representatives
serve as a powerful channel to the small and medium-sized
businesses we�re targeting with Charter Telephone, enabling us to
accelerate our recent entry into the commercial telephone business.
At the same time, we�re filling a demand for local directory
information for residential customers.� �We constantly strive to
provide our users with information that helps them easily find what
they need,� added Gordon Henry, chief marketing officer of Yellow
Book. �Partnering with Charter helps accomplish this for directory
users and also provides additional benefits for our advertisers.
While this agreement encompasses many aspects of our businesses, a
key element provides extensive promotion and advertising of Yellow
Book�s portfolio of products across Charter�s various communication
platforms.� Charter and Yellow Book will co-market products and
services through a variety of sales and marketing channels,
including each company�s advertising products and sales forces. The
agreement also provides for the creation and distribution of
co-branded Yellow Book directories in Charter�s markets. �In each
of the communities we serve, Charter Telephone will now have a
prominent position in the local directory, reinforcing our
commitment and presence,� said Mr. Schremp. �We�re pleased to have
joined forces with Yellow Book, and believe there are additional
opportunities to provide value to our customers and theirs.� About
Charter Charter Communications, Inc. is a leading broadband
communications company and the third-largest publicly traded cable
operator in the United States. Charter provides a full range of
advanced broadband services, including advanced Charter Digital
Cable� video entertainment programming, Charter High-Speed�
Internet access, and Charter Telephone�. Charter Business�
similarly provides scalable, tailored, and cost-effective broadband
communications solutions to business organizations, such as
business-to-business Internet access, data networking, video and
music entertainment services, and business telephone. Charter�s
advertising sales and production services are sold under the
Charter Media� brand. More information about Charter can be found
at www.charter.com. About Charter Telephone Charter Telephone is a
high-quality, reliable residential voice service provided through
Charter�s private, managed broadband network. Charter Telephone
service includes unlimited nationwide calling, 10 popular calling
features such as Call Waiting, Caller ID, and Call Forwarding, as
well as Voicemail and enhanced 911 emergency service at no
additional charge. Directory assistance (411) and listings in the
local telephone directory are also available. New customers may
keep their current phone number when they switch to Charter
service. Calls can be made directly through any working in-home
jack, and customers do not need to purchase new equipment New
customers can sign up for Charter Telephone�s Unlimited plan
starting at $29.99 per month, or bundle it with Charter Digital
Cable� and Charter High-Speed� Internet for as low as $99.97 per
month, all on one bill. Charter also offers competitive
international rates and packages. Professional installation for
Charter Telephone is included at no extra charge. For more
information go to www.charter.com. About Yellow Book USA Yellow
Book USA is the #1 independent publisher of print and online yellow
pages directories nationwide. Founded in 1930, Yellow Book
published nearly 1,000 printed directory editions in its 2007
fiscal year with a circulation of approximately 123 million. The
company's online directory, yellowbook.com, reaches millions of
users via computers and mobile phones through organic web searches
and through Yellow Book's network of partner sites. The company's
humorous advertising campaigns have made Yellow Book one of the
nation's most recognized brands. Yellow Book has approximately
6,000 sales employees, one of the largest media sales forces in the
U.S. Over the past decade Yellow Book has made over 50 acquisitions
and now operates in 47 states, plus the District of Columbia. Visit
the company�s website at www.yellowbook.com. An earth-friendly
company, Yellow Book asks you to please recycle your outdated
telephone directories. Through its industry-exclusive partnership
with not-for-profit Earth 911, you will find your community�s
recycling locations in your local Yellow Book and at
www.yellowbook.com/recycle. You can also learn more about recycling
and the environment at www.earth911.org.
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