Rainforest Alliance Bestows Corporate Green Globe Award on Caribou Coffee
May 22 2007 - 7:08PM
PR Newswire (US)
Honor Recognizes Caribou Coffee's Commitment to Offering
Sustainably-Grown Coffee Beans MINNEAPOLIS, May 22
/PRNewswire-FirstCall/ -- Caribou Coffee Company, Inc.
(NASDAQ:CBOU) has joined an elite group of American companies
recognized by the Rainforest Alliance for socially responsible
business practices. During its recent annual Gala in New York City,
Rainforest Alliance presented the nonprofit organization's
prestigious Corporate Green Globe Award to Minnesota-based Caribou
Coffee for its commitment to sourcing coffee from Rainforest
Alliance Certified farms, which are managed to a specific set of
criteria balancing ecological, economic and social considerations.
"We are honored to be recognized with the Rainforest Alliance Green
Globe Award," comments Michael J. Coles, Chairman and CEO for
Caribou Coffee. "Our mission is to create an experience that makes
the day better for our guests. We take our mission a step further
by applying it to communities around the world that produce the
coffees we buy and serve." "The Rainforest Alliance is proud to
honor business leaders that have been incorporating a responsible
approach into every day decisions and encouraging sustainable
practices in agriculture, forestry and tourism," says Tensie
Whelan, executive director of the Rainforest Alliance. "We are
encouraged by the expansion of a greener corporate culture that is
helping tip global markets toward sustainability." By 2008, Caribou
Coffee has pledged that 50 percent of its coffees will come from
Rainforest Alliance-certified farms. Caribou Coffee's lines that
currently bear the seal, and the percentage certified in each blend
include: -- Daybreak - 50 percent -- Colombia - 100 percent --
Guatemala El Socorro - 100 percent -- Caribou Blend - 75 percent --
Fireside Blend - 30 percent -- Espresso Blend - 75 percent --
French Roast Blend - 75 percent -- Reindeer Blend - 30 percent --
Perennial Blend - 30 percent -- Amy's Blend - 50 percent New York
City-based Rainforest Alliance, with offices throughout the United
States and worldwide, works to conserve biodiversity and ensure
sustainable livelihoods by transforming land-use and business
practices, and consumer behavior. Previous Corporate Green Globe
award recipients include AT&T, FedExKinko's, J.P. Morgan &
Company, Kraft Foods, Nickelodeon, IKEA and Ben & Jerry's. For
more information, visit http://www.rainforest-alliance.org/. About
Caribou Coffee Caribou Coffee Company Inc. (NASDAQ:CBOU), founded
in 1992 and headquartered in Minneapolis, Minnesota, is the second
largest, company-owned, gourmet coffeehouse operator in the United
States based on the number of coffeehouses. Caribou Coffee operates
465 coffeehouses, including 24 licensed locations. Caribou Coffee's
coffeehouses are located in 18 states and the District of Columbia.
Caribou Coffee offers its customers high-quality, gourmet coffee
and espresso-based beverages, as well as specialty teas, baked
goods, whole bean coffee, branded merchandise and related products.
Caribou Coffee also sells products to club stores, grocery stores,
mass merchandisers, office coffee providers, airlines, hotels,
sports and entertainment venues, college campuses and other
commercial customers. In addition, Caribou Coffee licenses third
parties to use the Caribou Coffee brand on quality food and
merchandise items. Caribou Coffee focuses on creating a unique
experience for customers through a combination of high-quality
products, a comfortable and welcoming coffeehouse environment and
customer service. For more information about Caribou Coffee
Company, visit http://www.cariboucoffee.com/. DATASOURCE: Caribou
Coffee Company, Inc. CONTACT: Gwen Chynoweth or Katie Dolan, both
for Caribou Coffee Company, Inc., +1-612-337-0087 Web site:
http://www.cariboucoffee.com/ http://www.rainforest-alliance.org/
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