BELLEVUE, Wash., March 1, 2019 /PRNewswire/ -- Bsquare
Corporation (NASDAQ: BSQR) announced today that it has entered into
a Global Partner Agreement ("GPA") with Microsoft, effective
March 1, 2019. The GPA, which has no
fixed expiration date, allows Bsquare to sell Microsoft Windows
Embedded operating systems throughout the Americas and replaces
Bsquare's previous Microsoft OEM Distribution Agreement ("ODA")
with respect to those territories, which expired on February 28, 2019.
Microsoft also extended Bsquare's existing ODA covering the
European Union, the European Free Trade Association, Turkey, and Africa ("EMEA ODA") through June 30, 2019, at which point it will expire and
not be renewed. In 2018, Bsquare obtained 3.7% of third-party
software sales from the EMEA ODA, or 3.0% of total 2018 revenue.
The mid-year expiration of this agreement means that the company
will reduce its planned sales and marketing investment in the EMEA
related to this line of business.
According to Scott Caldwell, vice
president of third-party software sales, "We are pleased that
Microsoft sees value in its partnership with Bsquare and we look
forward to focusing and building on that relationship."
About Bsquare
For over two decades, Bsquare has helped businesses
around the world extract value from a broad array of enterprise
assets by making them intelligent, connecting them, and using the
data they generate to digitally transform their business
operations. Bsquare delivers this though a comprehensive suite of
award-winning industrial IoT services and software that include
embedded device engineering, AWS and Microsoft Azure cloud
integration, and advanced data science consulting. For more
information, visit www.bsquare.com.
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SOURCE Bsquare