BXXX Brooke Corp (MM)

OVERLAND PARK, Kan., July 12 /PRNewswire-FirstCall/ -- Brooke Franchise Corporation, a subsidiary of Brooke Corporation (NASDAQ:BXXX), announced that it has selected Christenson, Barclay & Shaw (CB&S), one of the top yellow page advertising agencies in the country, to coordinate yellow page advertising for Brooke franchisees. CB&S serves as a liaison between Brooke and directory publishers by submitting advertising orders to publishers on a national level. In addition, CB&S negotiates advertising rates directly with the publisher, providing Brooke with national price incentives. CB&S also provides market analysis reports, which include demographic and directory usage information, market potential and data analysis by metropolitan statistical areas. These reports assist in determining the top directories for each franchise location and help Brooke recommend what advertisements will provide the franchisee with the most beneficial customer response. "Our objective is to function as a marketing partner with Brooke to ensure their continued and future success. We owe our longevity and success in the industry to companies like Brooke," said Jan Christenson, president of CB&S. About CB&S ... Established in 1954, CB&S, Inc. is a privately-owned certified marketing representative specializing in yellow pages marketing and advertising in the Kansas City area. With more than 6,500 yellow page directories distributed nationally and with the rising cost of advertising; CB&S recognizes that correct directory selection is crucial to the advertiser. CB&S is committed to providing their clients with a superior yellow page product by utilizing the most current, independent and third-party directory usage research available in the industry. About Brooke Franchise Corporation ... Brooke Franchise Corporation is a subsidiary of Brooke Corporation (NASDAQ:BXXX) that distributes insurance and related services through a network of more than 600 franchise locations. The Brooke organization was founded on the belief that local business owners distribute insurance and related services more efficiently than others if supported by a franchise system. E-mail distribution ... To receive electronic press release alerts, visit the "Investor Relations" section of the Brooke Corporation Web site at http://www.brookecorp.com/ and subscribe to our "E-mail Alerts" online. DATASOURCE: Brooke Corporation CONTACT: Nick Rhodes, Brooke Corporation, +1-785-543-3199, or Web site: http://www.brookecorp.com/

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