Brooke Franchise Corporation Utilizes Claritas Inc. to Enhance Location Selection Process
June 28 2006 - 1:18PM
PR Newswire (US)
OVERLAND PARK, Kan., June 28 /PRNewswire-FirstCall/ -- Brooke
Franchise Corporation, a subsidiary of Brooke Corporation
(NASDAQ:BXXX), announced that it has enhanced the location
selection process for its independent insurance agents through the
use of site analysis software from Claritas Inc., a marketing
information resources company. According to Brooke Franchise
Corporation president, Shawn Lowry, Brooke chose Claritas based on
the extensive background and expertise it brings in the fields of
market, site and customer analytics. By combining Claritas'
demographic and other demand databases with Brooke's proprietary
information, the Claritas software system helps identify promising
franchise office locations. Lowry stated, "Helping our independent
insurance agents select good office locations is one of the most
important benefits of belonging to the Brooke franchise system."
The Brooke Advertising Center's location analysis team utilizes the
software to understand franchise success factors, such as key
customer types, centers of activity and market characteristics.
Team members recently attended a Claritas users' conference where
they participated in training sessions and networked with other
companies that use the program for site analysis and advertising
purposes. "This sophisticated software system easily performs
market analysis to identify pockets of high growth, population
density and product propensity," said Paul Dunfee, a regional sales
vice president at Claritas Inc. "You can analyze entire markets to
identify areas of opportunity, and then drill down into those areas
for site-specific, micro-level analysis," he added. About our
company ... Brooke Franchise Corporation distributes insurance and
related services through a network of more than 600 franchise
locations. The Brooke organization was founded on the belief that
local business owners distribute insurance and related services
more efficiently than others if supported by a franchise system.
About Claritas Inc. ... Since 1971, San Diego-based Claritas has
been the pre-eminent source of accurate, up-to-date marketing
information about people, households and businesses within any
geographic area in the United States. Its target marketing services
are aimed at reducing the cost of customer acquisition and growing
customer value. Claritas offers industry-leading consumer
segmentation systems, consulting services and software applications
for site analysis, advertising sales and customer targeting.
Claritas is a division of VNU, a world-leading information and
media company that includes ACNielsen, Nielsen Media Research,
Spectra Marketing Systems, and Scarborough Research, among others.
To learn more about Claritas and VNU products and services visit
their Web sites at http://www.claritas.com/ and http://www.vnu.com/
. E-mail distribution. . . To receive electronic press release
alerts, visit the "Investor Relations" section of the Brooke
Corporation Web site at http://www.brookecorp.com/ and subscribe to
our "E-mail Alerts" online. This press release contains
forward-looking statements. All forward- looking statements involve
risks and uncertainties, and several factors could cause actual
results to differ materially from those in the forward-looking
statements. The following factors, among others, could cause actual
results to differ from those indicated in the forward-looking
statements: the uncertainty that the Company will achieve its
short-term and long-term profitability and growth goals,
uncertainties associated with market acceptance of and demand for
the Company's products and services, the impact of competitive
products and pricing, the dependence on third-party suppliers and
their pricing, its ability to meet product demand, the availability
of funding sources, the exposure to market risks, uncertainties
associated with the development of technology, changes in the law
and in economic, political and regulatory environments, changes in
management, the dependence on intellectual property rights, the
effectiveness of internal controls, and risks and factors described
from time to time in reports and registration statements filed by
Brooke Corporation with the Securities and Exchange Commission. A
more complete description of Brooke's business is provided in
Brooke Corporation's most recent annual, quarterly and current
reports, which are available from Brooke Corporation without charge
or at http://www.sec.gov/ . DATASOURCE: Brooke Corporation CONTACT:
Michele Friscia of Brooke Corporation, +1-913-661-0123, , or
Stephen F. Moore of Claritas Inc., +1-858-677-9634, Web site:
http://www.brookecorp.com/ http://www.claritas.com/
http://www.vnu.com/
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