Brightcove Adds HTML5 VPAID 2.0 Support to the Brightcove Player
April 13 2016 - 9:00AM
Business Wire
Enables publishers to run Flash-free
interactive ads for higher CPMs and better user experiences
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced that it has released support
for HTML5 VPAID 2.0, enabling customers to deliver JavaScript-based
interactive ads through the Brightcove Player. The release empowers
customers to deliver a pure HTML5 video experience to viewers
without the need for Flash.
Earlier in the year, Brightcove released the Brightcove Player
version 5, which can deliver adaptive bitrate HLS video to all
modern browsers and eliminate dependence on Flash for video
playback. While a pure HTML5 video approach offers viewers great
cross-platform experiences, faster time-to-first frame, and lower
CPU usage on their devices, publishers have relied on Flash to run
advertisers’ interactive video ad campaigns. With Brightcove’s
release of HTML5 VPAID 2.0 support publishers are now able to run
JavaScript-based interactive video ads. Publishers worldwide have
cited the lack of broad ecosystem support for true HTML5 VPAID as
the last major challenge holding back the development of faster,
lighter, more secure video experiences that do not require Flash
technology. Publishers will now be able to maximize their revenue
while providing a much better experience for their viewers.
Leading interactive ad providers Brainient, Innovid and Sizmek
view Brightcove’s new HTML5 VPAID 2.0 support as creating new
opportunity for publishers.
“We’re excited about Brightcove’s move to support HTML5 VPAID
ads through their player. We've seen substantial traction in
adopting HTML5 VPAID by our customers this year. Brainient's
interactive ads help our sell-side customers increase their CPMs by
an average of 30%, so Brightcove's HTML5 VPAID support will enable
publishers to run interactive video ads on their mobile inventory,
which will help them charge higher CPMs and increase revenue. It's
a real win all-round and I'm looking forward to seeing a majority
of the ecosystem adopting HTML5 VPAID this year.” — Emi Gal, CEO at
Brainient
“Our video benchmarks show that interactivity and touchscreens
naturally drive very high levels of engagement, so it’s key that
marketers get their interactive ads in front of mobile viewers,
which makes publishers’ mobile inventory even more valuable.
Brightcove’s new support for HTML5 VPAID 2.0 unlocks tremendous
opportunity for both sides of the house.” — Zvika Netter,
Co-Founder and CEO at Innovid
“The HTML5 VPAID format is not new to the industry as a
technology or standard, but it is still in its infancy in terms of
ad execution and deployment. With Brightcove enabling the use of
HTML5 VPAID and providing access to Sizmek’s video ad technology,
their clients can now ensure delivery of engaging interactive
mobile video experiences. Leveraging HTML5 VPAID can lift
engagement either via click-through or interaction, by more than
389% over mobile VAST ads, which means this addition could have a
remarkable return on spend for advertisers.” — Jaime Singson,
Director of Product Marketing at Sizmek
AvailabilityCustomers using the Brightcove Player version
5 and the Google IMA integration with HTML5 preferred or HTML5 only
as their ad content type will automatically be able to run HTML5
VPAID 2.0 ads.
Supporting resources:
- Brightcove Video Cloud
- Brightcove Perform
- Brightcove for Media
- Advertising with IMA3 Plugin Guide
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has more than 5,000
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
Java is a registered trademark of Oracle and/or its affiliates.
Other names may be trademarks of their respective owners.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160413005088/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Sep 2024 to Oct 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Oct 2023 to Oct 2024