Bragg’s ORYX Gaming Signs Major Agreement with Microgame for Italian Market Entry
March 22 2022 - 3:00AM
Business Wire
Milestone partnership will see Bragg expand
content distribution to Europe’s second largest online
market
ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX:
BRAG), is set to enter one of Europe’s largest and most established
online markets after agreeing to distribute content with the
country’s leading local operator Microgame.
Pursuant to the milestone partnership, Egyptian Magic, the debut
title from Bragg’s recently launched Atomic Slot Lab studio, will
feature in the selection of games made available to local players.
In addition, an initial selection of titles from ORYX’s exclusive
content portfolio will go live with Microgame with more games set
to follow. Initial exclusive content titles will include Respins of
Amun-Re, Golden Nights and Royal Seven, as well as other player
favourites.
Italy became the first major country in continental Europe to
regulate online gambling in 2006 and is now the second largest
regulated online market on the continent with expected online
casino revenues of US$2.3 bn in 2022, according to H2 Gambling
Capital estimates.
With over 20 years of experience, Microgame is the leading
gaming service provider in Italy, offering a comprehensive and
flexible online casino and betting platform which powers many of
the country’s premier online casino brands.
Bragg’s expansion to Italy follows its recent launches in
several key territories including the UK, Netherlands, Greece,
Czech Republic, Germany and Switzerland.
Chris Looney, Chief Commercial Officer at Bragg, said:
“This agreement that will see us enter Italy, the second biggest
online market in Europe, is another watershed moment for us and
comes several months after we took our content live in the UK,
Europe’s largest iGaming market, underlining our commitment to
expand in large and established regulated markets.
“Our partnering with Microgame, Italy’s largest B2B provider,
gives us access to numerous leading operators in the country, which
will enable us to reach a wide local audience from the outset. It’s
an exciting time for Bragg as we continue our growth trajectory in
new markets with more expansion still to come.”
Marco Castaldo, CEO at Microgame, said: “Our goal is to
bring first-class entertainment to our players and with ORYX
content’s proven popularity, we are thrilled to be the first
partner to introduce it in Italy.”
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a growing
global gaming technology and content group and owner of leading B2B
companies in the iGaming industry. Since its inception in 2018,
Bragg has grown to include operations across Europe, North America
and Latin America and is expanding into an international force
within the global online gaming market.
Through its wholly-owned subsidiary ORYX Gaming, Bragg delivers
proprietary, exclusive and aggregated casino content via its
in-house remote games server (RGS) and ORYX Hub distribution
platform. ORYX offers a full turnkey iGaming solution, including
its Player Account Management (PAM) platform, as well as managed
operational and marketing services.
Nevada-based Wild Streak Gaming is Bragg's wholly owned premium
US gaming content studio. Wild Streak has a popular portfolio of
casino games that are offered across land-based, online and social
casino operators in global markets including the U.S. and U.K.
In May 2021, Bragg announced its planned acquisition of
Nevada-based Spin Games, B2B gaming technology and content provider
currently servicing the U.S. market. Spin holds licenses in key
iGaming-regulated U.S. states and supplies Tier 1 operators in the
region.
Find out more.
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version on businesswire.com: https://www.businesswire.com/news/home/20220322005150/en/
For Bragg Gaming Group, contact: Yaniv Spielberg CSO Bragg
Gaming Group info@bragg.games
Or
Joseph Jaffoni, Richard Land, James Leahy JCIR 212-835-8500 or
bragg@jcir.com
For Bragg Gaming Group media enquiries or interview requests,
contact: Giles Potter CMO Bragg Gaming Group press@bragg.games
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