BigCommerce Customers Start Critical Holiday Shopping Season Strong with 10% Increase in Cyber Week Sales
November 28 2023 - 3:36PM
Business Wire
2023 Cyber Week results find ecommerce sales
grew for BigCommerce customers, as the platform marked 100% Cyber
Week uptime for the tenth consecutive year
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, today
reported its customers experienced another year of increased Cyber
Week sales, surpassing what has been another successful start to
the holiday shopping season for the retail industry.
From Thanksgiving through Cyber Monday, there was a marked
increase of 10% in gross merchandise value (GMV) for BigCommerce
merchants compared to the same period in 2022. Shoppers were more
active this year too with total orders up 7%. They spent more as
well as reflected by a 3% increase in average order value (AOV),
compared to Cyber Week 2022. Overall US ecommerce sales for the
period were up 7.8% over 2022, according to Adobe Analytics. Global
ecommerce sales were up 6% over the five-day period, according to
Salesforce.
“Cyber Week closed with a 12% spike in year-over-year sales on
Cyber Monday, signaling consumers’ urgency to capitalize on deep
discounts before they were gone,” said Brent Bellm, CEO at
BigCommerce. “Even with the holiday shopping season and retailer
promotions starting earlier, these five days remain critical to
retailers’ success. The 12% increase on Thanksgiving Day likely
reflects that cost conscious consumers did their homework in
advance – earmarking the exact items they want and then waiting for
retailers to layer on early deals before pulling the trigger.”
BigCommerce merchants on the company’s enterprise plans
experienced even higher GMV and order growth over 2022.
Additional 2023 Cyber Week highlights include:
- Mobile orders accounted for 38% of all Cyber Week orders, a
slight increase from last year. Notably, however, the percentage of
sales on mobile devices increased by a more substantial 13% in
2023.
- Top-performing categories by GMV increase were Apparel &
Accessories (+22%), Food & Beverage (+20%) and Vehicles &
Parts (+20%).
- Cyber Week was a big hit in EMEA, where GMV surged 20% on a 10%
increase in total orders.
- The biggest sales volumes occurred on Black Friday and Cyber
Monday. Black Friday GMV was up 8% and Cyber Monday GMV was up 12%
over 2022. Total orders on Cyber Monday were up 10% over last
year.
- Shoppers were most active from 2-3pm on Cyber Monday and from
10-11am on Black Friday.
- Amazon was the standout among marketplaces with highest GMV and
most orders for BigCommerce merchants, followed in GMV by eBay and
Walmart.
“It’s gratifying to see BigCommerce customers perform well and
benefit from our platform achieving 100% uptime for the tenth year
in a row,” Bellm said. “Our open, simplified approach to enterprise
ecommerce delivers the competitive advantage brands and retailers
need to succeed around the world and across multiple sales
channels.”
Early holiday shopping results in October pointed to consumer
resilience with a 5.9% year-over-year increase in online spending
reported by Adobe Analytics. Similarly, BigCommerce customers saw
positive numbers when it came to online orders, GMV and AOV for the
month of October versus the previous year.
For more results and analysis, read the full report on the
BigCommerce blog.
Methodology
BigCommerce’s Cyber Week data is based on a comparison of
year-over-year total platform sales metrics and represents the
applicable period-on-period change that occurred Nov. 24-28, 2022,
and Nov. 23-27, 2023. It contains information from thousands of
small, mid-sized and enterprise retailers selling on the
BigCommerce platform. Unless otherwise noted, the data is
global.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
brands and retailers of all sizes to build, innovate and grow their
businesses online. BigCommerce provides its customers sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2C and B2B
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo
Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce
has offices in London, Kyiv, San Francisco, and Sydney. For more
information, please visit www.bigcommerce.com or follow us on
Twitter, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty.
Ltd. Third-party trademarks and service marks are the property of
their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231128847299/en/
Brad Hem pr@bigcommerce.com
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