Beyond Meat® Launches Cookout Classic™ at Most Affordable Price Point Yet, Furthering Goal of Making Plant-based Meat Acce...
June 17 2020 - 8:00AM
Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, is
making plant-based burgers more accessible and affordable this
summer with the introduction of Cookout Classic™, a limited edition
burger 10-pack available at a majority of Walmart and Target stores
nationwide and select retailers across the U.S. beginning the week
of June 22. Sold in the frozen meat aisle with a suggested retail
price of $15.99 ($1.60 per patty), the new offering will be
available through mid-August, or until supplies last, and is
intended to narrow the price gap between plant-based meat and
animal protein, making delicious, nutritious and sustainable
plant-based meat more accessible to more people.
With growing consumer interest in plant-based
protein, the Cookout Classic value pack is designed to inspire a
shift to plant-based meat at barbecues and summer gatherings. The
juicy and delicious burgers are made with simple, plant-based
ingredients without GMOs, soy or gluten, and are packaged in a
fully recyclable cardboard carton, aligning with Beyond Meat’s
commitment to sustainability.
According to the most recent SPINS data, in the
4-week period ending May 17, 2020, Beyond Meat was the #1 brand in
refrigerated plant-based meat and owned the top four selling items
in all of plant-based meat.
“With summer grilling season underway, we are
pleased to launch Cookout Classic value packs nationwide at our
most affordable price point to date, enabling more consumers to Eat
What You Love™ while enjoying the nutritional and environmental
benefits of plant-based meat,” said Ethan Brown, Founder and CEO,
Beyond Meat. “This forward-looking pricing represents an important
milestone along our journey to make Beyond Meat more
accessible to all consumers.”
The introduction of Cookout Classic value packs is
one of several initiatives aimed at increasing accessibility of
Beyond Meat’s plant-based meat, including a new direct-to-consumer
site expected to launch later this summer. Through July 4, fans can
enjoy additional savings on Beyond Meat’s products found in the
fresh meat case with promotions at major retailers including
Kroger, Publix, Albertsons, Whole Foods Market, Shoprite, Giant
Foods and Stop & Shop.
To further engage consumers on the benefits of
plant-based meat, Beyond Meat launched the Why Go Beyond content
series, a compilation of personal stories from celebrity
ambassadors and friends that uncovers why they have made the choice
to shift their diets toward plant-based. Through these videos,
Beyond Meat is inspiring people to see that the positive choices
they make, no matter how small, can have a great impact on personal
health and the health of our planet.
About Beyond Meat Beyond Meat,
Inc. (NASDAQ: BYND) is one of the fastest growing food companies in
the United States, offering a portfolio of revolutionary
plant-based meats. Founded in 2009, Beyond Meat has a mission of
building meat directly from plants, an innovation that enables
consumers to experience the taste, texture and other sensory
attributes of popular animal-based meat products while enjoying the
nutritional and environmental benefits of eating its plant-based
meat products. Beyond Meat’s brand commitment, Eat What You Love™,
represents a strong belief that by eating its portfolio of
plant-based meats, consumers can enjoy more, not less, of their
favorite meals, and by doing so, help address concerns related to
human health, climate change, resource conservation and animal
welfare. Beyond Meat’s portfolio of plant-based proteins were
available at approximately 94,000 retail and foodservice outlets in
75 countries worldwide as of March 28, 2020. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter.
Forward Looking StatementsCertain
statements in this release constitute “forward-looking statements.”
These statements are based on management's current opinions,
expectations, beliefs, plans, objectives, assumptions or
projections regarding future events or future results. These
forward-looking statements are only predictions, not historical
fact, and involve certain risks and uncertainties, as well as
assumptions. Actual results, levels of activity, performance,
achievements and events could differ materially from those stated,
anticipated or implied by such forward-looking statements. While
the Company believes that its assumptions are reasonable, it is
very difficult to predict the impact of known factors, and, of
course, it is impossible to anticipate all factors that could
affect actual results. There are many risks and uncertainties that
could cause actual results to differ materially from
forward-looking statements made herein including, most prominently,
the risks discussed under the heading “Risk Factors” in the
Company’s Form 10-Q for the quarter ended March 28, 2020 filed with
the U.S. Securities and Exchange Commission (“SEC”) on May 12, 2020
and the Company’s Annual Report on Form 10-K for the year ended
December 31, 2019 filed with the SEC on March 19, 2020, as well as
other factors described from time to time in the Company’s filings
with the SEC. Such forward-looking statements are made only as of
the date of this release. The Company undertakes no obligation to
publicly update or revise any forward-looking statement because of
new information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
Media ContactAllison
Aronoff858-735-7344aaronoff@beyondmeat.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2a482605-50f1-4f7c-a41e-983c6571c0ec
Beyond Meat (NASDAQ:BYND)
Historical Stock Chart
From Mar 2024 to Apr 2024
Beyond Meat (NASDAQ:BYND)
Historical Stock Chart
From Apr 2023 to Apr 2024