UNION, N.J., April 19,
2021 /PRNewswire/ -- In a busy household, the bathroom is
often the only room that can truly offer a private retreat, a place
to escape the noise. In fact, a recent "Escape the Noise"
survey, conducted by Bed Bath & Beyond (Nasdaq:
BBBY), found that 40% of Americans linger in the bathroom
longer than they need to just to get more alone time. The reality,
however, is that many of us are settling for less-than-tranquil
bathroom spaces. The survey went on to reveal that 68% of Americans
believe having a space in their home dedicated to relaxation would
be helpful in improving their self-care. It's no surprise that
"me-time" is essential in helping us find balance and be our best
selves. In fact, Americans who do not have a space in their home
where they can get quality "me-time"—that's 37% of us—are
far more likely than those who do to report
having had high levels of stress over the past year. So
how do we maximize our bathroom spaces to ensure they're delivering
that much-needed retreat?
"Escape the Noise™" with the spa-inspired Haven™ owned brand line
of modern bath essentials from Bed Bath & Beyond
Here to resolve this widespread issue and help us "home,
happier" is Haven™, a modern, spa-inspired assortment
of bath essentials designed to help you escape the noise and find
the serenity you deserve between the four walls of your bathroom.
Available only at Bed Bath & Beyond starting April 19, Haven features an array of 100%
organic cotton bath towels and bath robes, as well
as bath rugs, shower curtains, bath furniture, bath
accessories and storage solutions that will evoke a sense of calm
to enhance your self-care rituals and help provide solace amidst
the chaos of everyday life. With Haven, Bed Bath & Beyond gives
you permission to relax and recharge in your own haven at home.
"Whether it be a rare moment of solitude from your everyday
stress, or a long soul-cleansing shower, the bathroom is our quiet
place to retreat and recharge," said
Joe Hartsig, Executive Vice President and Chief
Merchandising Officer at Bed Bath & Beyond. "We
introduced Haven to help serve as the antidote to the stimulation
and stress that life presents. The Haven brand's spa-inspired
bathroom accessories are designed with tranquility in mind to
create that peaceful respite within the walls of your home and help
you 'home, happier.'"
Haven Product
Bed Bath & Beyond knows that the key to escaping the noise
from everyday life is to create a true haven at home, so that
caring for oneself can be a daily ritual instead of an occasional
indulgence. Whether you're looking to lightly refresh or
completely overhaul your bathroom, Haven offers a selection of
customer-inspired and contemporary products to help you create a
relaxing, refreshing, always-inviting oasis space.
Inspired by nature, Haven textiles include 100% organic cotton
towels and 100% organic linen kimono robes, coupled with sleek,
modern furniture featuring a mix of woods and materials like
acacia, bamboo, teak and glass help transform your
bathroom into a spa-like oasis. The minimalist Haven product
design, muted earth tones and subtle patterns provide an
intentional, yet effortless cozy and tranquil retreat. The Haven
products were thoughtfully designed with the finer details in mind.
Turkish towels feature softly rounded corners; a cleverly
magnetized mirror holds bobby pins securely in place; and a
selection of towels include locker loops making them easy to hang
and dry.
The Haven line is modestly priced, with products ranging from
$6 for washcloths, $12-$25 for towels,
$20-$50
for bath rugs, $20-$50 for shower curtains, up to $280 for shower chairs/benches, making a spa-like
retreat attainable without the spa-like prices.
Haven products are available only at Bed Bath & Beyond
stores and online at Bedbathandbeyond.com. Like all Bed Bath &
Beyond products, consumers can also pick up their favorite Haven
selections via the company's Buy-Online-Pickup-In-Store (BOPIS)
option, contactless Curbside Pickup and Same Day
Delivery.
Haven is the second of eight Owned Brands that Bed Bath &
Beyond will introduce or refresh in fiscal 2021 to
help customers realize the potential in every room and "home,
happier." The new brands will deliver exceptional quality and
affordability across various categories, including bedding and
bath, kitchen and dining, storage and organization and home
décor.
About the Company
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an
omnichannel retailer that makes it easy for our customers to feel
at home. The Company sells a wide assortment of merchandise in the
Home, Baby, Beauty and Wellness markets. Additionally, the Company
is a partner in a joint venture which operates retail stores
in Mexico under the name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com
and decorist.com.
About the "Escape the Noise" Study
In partnership with a trusted third-party vendor, Bed Bath &
Beyond conducted an online omnibus survey among n=1,294 US adults
18+ on March 31st, 2021. The US
sample is nationally representative as it relates to age, gender,
household income, race/ethnicity and region. The margin of error
(MOE) for the total sample at a 95% confidence level is +/- 3
percentage points.
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SOURCE Bed Bath & Beyond