Avid Accelerates Collaboration and Content Production for Atresmedia with Media Composer and MediaCentral Subscriptions
September 09 2022 - 11:50AM
Avid® (Nasdaq: AVID) today announced that Atresmedia Corporación de
Medios de Comunicación S.A. (Atresmedia) will achieve a dramatic
leap in remote workforce collaboration, efficiency and flexibility,
along with the ability to easily scale its operations with its
transition to Avid’s subscription-based tools and platforms for
content production. The Spanish multichannel broadcaster has signed
an agreement for upgrading and cross-grading existing user seats on
the Avid MediaCentral® platform and Avid video editing software,
ensuring reliability so that editors, producers, journalists,
assistants and other workflow contributors always have access to
the latest Avid functionality wherever they choose to work.
Avid’s MediaCentral and Media Composer solutions connect teams
in the facility, in the field and at home, by accessing their
remote workflows from anywhere to develop the most compelling
stories faster and deliver them across multiple platforms. Avid
solutions provide Atresmedia with greater flexibility to scale
resources and capabilities to deliver the highest quality content
under tightening deadlines.
The amount of content Atresmedia produces for their own channels
and shares on other outlets will continue to escalate, so a
constant evolution of the technical foundation is a must to always
be ready. Avid continues to empower Atresmedia with the immediate
flexibility and scalability that the creative teams require to stay
ahead of the shifting demand for content. This strategic project is
a natural evolution of the relationship between Atresmedia and Avid
in place since 2015, but with the aim to introduce new capabilities
and features gradually to improve the user experience, increase
efficiency and shorten time to air.
Avid’s Chief Revenue Officer Tom Cordiner said, “Atresmedia is a
very large yet nimble organization with widely diverse content
output that has occupied the leading-edge of production innovation
for many years. We’re extremely pleased that their strategy to stay
out in front will benefit from the subscription availability of
Avid tools and solutions.”
Broadcasters around the globe like Atresmedia are turning to
Avid’s subscription-based creative tools and content platforms for
optimally flexible and scalable workflows that adapt to evolving
production needs.
Atresmedia has also added the advantage of multi-year
enterprise-wide access to the Avid Learning Central
subscription-based e-learning platform. Designed to empower teams
and individuals to learn at their own pace and maintain technical
proficiency, Avid Learning Central continuously refreshes training
on creative tools, media storage and management, and other core
functions of production workflows.
Avid’s software tools, platforms and shared storage solutions
can be tailored to meet the full spectrum of needs of content
producers—from independent editors working on small projects to
global teams collaborating on network TV programming and big-budget
Hollywood films. For more information about Avid MediaCentral and
Media Composer, visit www.avid.com/products/mediacentral
and www.avid.com/media-composer.
About AtresmediaAtresmedia produces and airs
news, sports, drama, documentary, reality and other programming
across national and international channels such as Antena 3, La
Sexta, Mega, Neox, Nova and Atreseries. This Group is a leader in
communications and the only audiovisual company in Spain with a key
position in every sector in which it operates—television, radio,
digital and multimedia development, cinema and events.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
© 2022 Avid Technology, Inc. Avid, Media Composer I
Ultimate®, MediaCentral and Avid Learning Central are property of
Avid. All rights reserved. All other trademarks are property of
their respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contacts
AvidDave Smith - Americasdavid.smith@avid.com978.502.9607
Avid Neil Beston – EMEA/ANZneil.beston@avid.com+44 (0) 7770 644
136
Red Lorry Yellow Lorry (Avid’s PR agency) Martin
Izzard—UKCasey Love—USAavid@rlyl.com
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From May 2024 to Jun 2024
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Jun 2023 to Jun 2024