Switzerland's National Broadcaster SRF Extends Avid Relationship with Subscription Software to Future-Proof News Production Operations
April 07 2022 - 9:06AM
Avid® (Nasdaq: AVID) today announced that Schweizer Radio und
Fernsehen (SRF), the largest electronic media company in
Switzerland to cover the German speaking markets, has extended its
long-standing relationship with Avid to enhance its media
production workflows. After more than 15 years as an Avid customer,
SRF has taken a significant step forward to future-proof its
production operations by upgrading to the latest versions of the
MediaCentral® production platform and Media Composer® editing
solution.
SRF's production operation and teams are distributed across
their main TV-studios located in Zurich and Basel. Along with
MediaCentral | Production Management™, this infrastructure includes
Avid NEXIS® shared storage, which enables SRF’s production team to
share media across the network and collaborate in real time from
anywhere, as well as Avid Media Composer | Ultimate™ editing
software. Everything is installed at SRF’s Campus Zurich, with the
other studios connecting remotely through the company’s own network
infrastructure.
At the core of the new workflow is the openness of MediaCentral,
providing native integration with Media Composer, as well as
optional integrations with third-party tools such as
Adobe Premiere Pro. The flexibility this provides means
SRF will be well placed to readily adapt to its evolving workflow
needs.
“We produce a huge amount of programming every year, meaning our
distributed production teams are constantly under pressure to
deliver high-quality content with fast turnaround times,” said
Andreas Lattmann, Manager of Technology Management, SRF. “Avid's
MediaCentral enables us to do exactly that. Our teams have access
to the tools and functionality they need to do their jobs
effectively, with scalability and the best possible support should
anything go wrong. After so many years of working together, we're
excited to take this next step with Avid.”
“Like many broadcasters, SRF has recognized the need for greater
flexibility, scalability and remote collaboration in its production
workflows, all of which are delivered through the MediaCentral
platform,” said Tom Cordiner, Chief Revenue Officer, Avid. “SRF now
has access to all key functionality in one unified package, with
the ability to quickly allocate resources as required. We're
delighted that SRF has chosen to build upon our long-standing
relationship and are looking forward to seeing how it continues to
evolve.”
Learn more about media companies’ new operational advantages
through subscription software at
https://www.avid.com/products/mediacentral/mediacentral-subscriptions.
About SRFWith three TV channels, six radio
stations and complementary content online, SRF is a public service:
The media house promotes freedom of opinion through providing
factual information, strengthens Switzerland's cinematic, musical
and literary output, educates and entertains the public. Thanks to
fees, SRF works independently of economic or political interest
groups. Publicist quality is the top priority. SRF maintains
variety in its programme, which, wherever possible, takes on a
Swiss perspective.
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What began more than 30 years ago with our invention
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at avid.com and join the conversation on social media
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© 2022 Avid Technology, Inc., Avid, its logo,
MediaCentral, MediaCentral | Production Management, Avid NEXIS,
Media Composer and Media Composer | Ultimate are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. All rights reserved.
Adobe and Adobe Premiere Pro are either registered trademarks or
trademarks of Adobe in the United States and/or other countries.
Other trademarks are property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contacts
AvidDave Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR agency)Martin Izzard—UKGiana
Machado—USavid@rlyl.com
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