NBC Sports Selects Its Media Production Software and Storage Provider for Its Production of 2022 Olympic & Paralympic Winter Games
February 16 2022 - 5:16PM
NBC Sports has selected Avid to provide media creation and storage
solutions for its production of the XXIV Olympic Winter Games, from
Beijing, China, February 2–20. The announcement was made today by
Darryl Jefferson, VP of Post Operations and Digital Workflow, NBC
Sports & Olympics, and Jeff Rosica, CEO and President, Avid.
NBCUniversal provides coverage of the 2022
Olympic Winter Games from Feb. 2-20, featuring a Winter
Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA
Network, CNBC, NBCOlympics.com and the NBC Sports app. The Opening
Ceremony was presented on Friday, Feb. 4, live in the morning and
again in primetime on NBC and Peacock. Similar to recent Winter
Games, NBC’s primetime Olympic coverage began the night before the
Opening Ceremony on Thursday, Feb. 3. Coverage began on Wednesday,
Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its
18th Olympic Games, 12th consecutive overall, and sixth straight
Winter Games, all the most by any U.S. media company.
For more than two decades, NBC Sports has
utilized Avid’s award-winning technology to deliver
state-of-the-art coverage to viewers throughout the United States.
NBC Sports’ broadcast teams will use Avid’s MediaCentral platform,
Media Composer editing software, and shared storage solutions from
its International Broadcast Center in Stamford, Conn., to drive
remote and on-site production workflows for its production across
multiple platforms.
“NBC Sports again relies on these tools to edit
and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each
of our businesses, from cable to our Peacock streaming service,”
said Jefferson. “With every growth and change over the years, Avid
has pivoted and helped NBC Sports’ effort with editing and media
management workflow tools befitting the herculean production
efforts of the Games.”
“The scale of creativity and throughput by NBC
Sports’ production teams for these events is astounding and they
redefine what’s possible for innovative event coverage each and
every time,” said Rosica. “These events have consistently been a
proving ground for new ideas, new technologies and new ways of
working. It’s an honor for Avid to collaborate with NBC
Sports.”
ABOUT NBC SPORTS
NBC Sports connects people to the moments that
matter most and serves sports fans 24/7 with premier live events,
insightful studio shows, and compelling original programming. The
sports media company presents premier content across linear
platforms NBC, USA Network, Golf Channel, and Olympic Channel: Home
of Team USA, as well numerous digital sites, including Peacock. It
also consists of NBC Sports Next, a subdivision of NBC Sports and
home to all NBCUniversal digital applications in sports and
technology within its three groups: Youth & Recreational
Sports, Golf, and Betting & Gaming. NBC Sports possesses an
unparalleled collection of media rights agreements, partnering with
some of the most prestigious sports properties in the world: the
International Olympic Committee and United States Olympic and
Paralympic Committee, the NFL, NASCAR, INDYCAR, PGA TOUR, The
R&A, PGA of America, USGA, Churchill Downs, Premier League,
Tour de France, Roland-Garros, and many more.
Learn how broadcasters and other media companies
use Avid’s technologies to create and deliver sports, news, series
and other programming to viewers across platforms all around the
world at https://www.avid.com/products/mediacentral.
Avid Powers Greater
Creators People who create media for a living become
greater creators with Avid’s award-winning technology solutions to
make, manage and monetize today’s most celebrated video and audio
content—from iconic movies and bingeworthy TV series, to network
news and sports, to recorded music and the live stage. What began
more than 30 years ago with our invention of nonlinear digital
video editing has led to individual artists, creative teams and
organizations everywhere subscribing to our powerful tools and
collaborating securely in the cloud. We continue to re-imagine the
many ways editors, musicians, producers, journalists and other
content creators will bring their stories to life. Discover the
possibilities at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
PR ContactsAvidDave
Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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