ARRIS and BlackArrow Deliver Dynamic VOD Advertising
June 25 2008 - 10:30AM
PR Newswire (US)
SCTE 130 Standards-Based Solution Enables Cable and IPTV Operators
to Speed VOD Deployments and Generate New Ad Revenues SUWANEE, Ga.,
June 25 /PRNewswire-FirstCall/ -- ARRIS (NASDAQ:ARRS) and
BlackArrow, a provider of multiplatform ad-management systems for
viewer-controlled video, today announced the completion of
interoperability testing between the companies' respective VOD
delivery and addressable advertising systems. This follows a
similar such announcement in May and subsequent demonstrations at
the National Show of interoperable applications between ARRIS and
other SCTE 130-enabled providers. Built on the SCTE 130 open
standard, these combined dynamic, targeted VOD advertising services
will help operators and content providers rapidly derive additional
ad revenues from on-demand video services. ARRIS will feature its
SCTE 130 open interfaces in demonstrations with BlackArrow and
other partners in the ARRIS booth (#2050) during the SCTE Cable-Tec
EXPO in Philadelphia this week. "As audiences embrace time-shifted
content, content providers and advertisers are looking for
associated addressability and accountability across all
programming, particularly for cable on-demand systems," said Joe
Matarese, ARRIS VP/GM On Demand Business Unit. "The integration of
BlackArrow's ad-management technology expands our core VOD delivery
solutions, and helps customers add revenues and differentiate their
services through targeted advertising. Additionally, since both the
ARRIS and BlackArrow systems are based on standard SCTE 130
interfaces, the integrated system offers a more streamlined
deployment with other SCTE 130 compliant systems." ARRIS VOD
systems manage and deliver content on the same servers, which then
stream to individual subscribers in a highly targeted manner. The
BlackArrow ad-management system offers maximum flexibility and a
distributor-friendly environment -- adapting to support any
platform, syndication strategy, sales model or ad unit. Together,
the services enable advertisers to dynamically target audiences by
geography, daypart, program metadata and other criteria inherent in
dynamic VOD programming. "Working with ARRIS, we're able to apply
our multiplatform ad-decisioning engine to a dynamic VOD
environment, and to offer addressable advertising that delivers on
the demands of content providers and advertisers alike. Content
providers are embracing the ability to offer additional premium VOD
programming and garner associated revenue increases, while
advertisers are eager to reach audiences dynamically in parallel,"
said BlackArrow CEO Dean Denhart. "This integration reflects our
commitment to multiplatform video ad delivery designed specifically
to address the needs of content providers and advertisers eager to
reach audiences embracing on-demand programming in greater
numbers." About ARRIS ARRIS is a global communications technology
company specializing in the design, engineering and supply of
technology supporting triple- and quad-play broadband services for
residential and business customers around the world. The company
supplies broadband operators with the tools and platforms they need
to deliver, reliable telephony, demand driven video,
next-generation advertising and high-speed data services. ARRIS
products expand and help grow network capacity with access and
outside plant construction equipment, reliably deliver voice, video
and data services and assure optimal service delivery for end
customers. Headquartered in Suwanee, GA, USA, ARRIS has R&D
centers in Atlanta, Chicago, Beaverton, Wallingford, Cork, Ireland
and Shenzhen, China, and operates support and sales offices
throughout the world. Information about ARRIS products and services
can be found at http://www.arrisi.com/ About BlackArrow, Inc.
BlackArrow provides multiplatform ad management for
viewer-controlled video. The company's ad-management platform
streamlines the complexities of video-based advertising -- helping
ad agencies reach target audiences, and maximizing new advertising
revenues for content providers and distributors. BlackArrow is led
by an experienced team of executives from the advertising,
television and digital media industries, and is backed by Cisco
Systems (NASDAQ:CSCO), Comcast Interactive Capital, Intel Capital
(NASDAQ:INTC), Mayfield Fund and Polaris Venture Partners. The
company is privately held, with offices in New York City and San
Mateo, Calif. http://www.blackarrow.tv/ BlackArrow is a trademark
of BlackArrow, Inc. DATASOURCE: ARRIS CONTACT: Alex Swan of ARRIS,
Media Relations, +1-678-473-8327, , or Larry Bouchie of KMC
Partners Public Relations, +1-617-758-4192, , for BlackArrow, Inc.
Web site: http://www.arrisi.com/ http://www.blackarrow.tv/
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