The most powerful iPad Air ever features new all-screen
design with larger 10.9-inch display, new 12MP rear camera,
next-generation Touch ID sensor, and more
Apple® today introduced an all-new iPad Air® — the most
powerful, versatile, and colorful iPad Air ever. Now available in
five gorgeous finishes, iPad Air features an all-screen design with
a larger 10.9-inch Liquid Retina® display, camera and audio
upgrades, a new integrated Touch ID® sensor in the top button, and
the powerful A14 Bionic for a massive boost in performance, making
this by far the most powerful and capable iPad Air ever made. The
new iPad Air will be available starting next month.
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Apple today introduced the all-new iPad
Air —the most powerful, versatile and colorful iPad Air ever.
(Photo: Business Wire)
“Today we’re excited to introduce a completely redesigned and
far more powerful iPad Air, debuting Apple’s most powerful chip
ever made, the A14 Bionic,” said Greg Joswiak, Apple’s senior vice
president of Worldwide Marketing. “With its gorgeous new all-screen
design, larger 10.9-inch Liquid Retina display, next-generation
Touch ID, and a massive boost in performance with A14 Bionic, the
new iPad Air brings customers powerful pro features at an even more
affordable price. Along with major upgrades to the iPad Pro and
eighth-generation iPad this year, and the powerful new features of
iPadOS 14, this is our strongest iPad lineup ever, giving our
customers even more ways to enrich their daily lives.”
All-New iPad Air Design in Five Beautiful Finishes
The new iPad Air features a completely new thin and light design
in five gorgeous finishes: silver, space gray, rose gold, green,
and sky blue. The new all-screen design features a larger 10.9-inch
Liquid Retina display for a stunning visual experience, with 3.8
million pixels and advanced technologies, including full
lamination, P3 wide color support, True Tone®, and an
anti-reflective coating for an amazing visual experience. To allow
the display to extend on all sides, a next-generation Touch ID
sensor is integrated into the top button, providing the same fast,
easy, and secure way to unlock iPad Air, log in to apps, or use
Apple Pay® that customers know and love. iPad Air is compatible
with Magic Keyboard™ and its floating design, and built-in
trackpad, Smart Keyboard Folio™, and new Smart Folio® covers, as
well as Apple Pencil®, which attaches magnetically to the side for
easy pairing, charging, and storing.1
Most Powerful iPad Air with A14 Bionic
iPad Air delivers a massive boost in performance with Apple’s
most advanced chip, A14 Bionic. Handling even the most demanding
apps, A14 Bionic makes it even easier for users to edit 4K videos,
create gorgeous works of art, play immersive games, and more. Using
breakthrough 5-nanometer process technology, A14 Bionic is packed
with 11.8 billion transistors for increased performance and power
efficiency in nearly every part of the chip. This latest-generation
A-series chip features a new 6-core design for a 40 percent boost
in CPU performance, and a new 4-core graphics architecture for a 30
percent improvement in graphics.2 To deliver breakthrough machine
learning capabilities, A14 Bionic includes a new 16-core Neural
Engine that is twice as fast, and capable of performing up to 11
trillion operations per second, taking machine learning apps to a
whole new level. A14 Bionic also includes second-generation machine
learning accelerators in the CPU for 10 times faster machine
learning calculations. This combination of the new Neural Engine,
CPU machine learning accelerators, and high-performance GPU enables
powerful on-device experiences for image recognition, natural
language learning, analyzing motion, and more.
Upgraded Camera and Immersive Audio
iPad Air, which includes a 7MP front-facing FaceTime® HD camera,
now features the same 12MP rear camera used in iPad Pro® for higher
resolution photos and 4K video capture. The new design of iPad Air
features stereo speakers in landscape mode, elevating the audio
experience so users can enjoy wider stereo sound while watching
video.
iPad Air now features a USB-C port for up to 5Gbps data
transfer, which is 10 times faster,2 for connecting to cameras,
hard drives, and external monitors up to 4K. With Wi-Fi 6
performance and 60 percent faster LTE connectivity,3 along with A14
Bionic, this is by far the most powerful iPad Air ever.
Distinct iPad Experience with iPadOS 14
iPadOS® 14, available beginning Wednesday, September 16, brings
new features and designs that take advantage of the unique
capabilities of iPad®, such as its large Multi-Touch™ display, and
versatile accessories. iPadOS 14 further integrates Apple Pencil®
into the iPad experience for better note-taking capabilities, and
new ways to work with handwritten notes. When taking notes on iPad,
Smart Selection uses on-device machine learning to distinguish
handwriting from drawings, so handwritten text can easily be
selected, cut, and pasted into another document as typed text using
the same familiar gestures. Shape recognition allows users to draw
shapes that are made geometrically perfect and snap right into
place when adding diagrams and illustrations in Notes. Data
detectors work seamlessly with handwritten text, recognizing phone
numbers, dates, addresses, and links, making it easy for users to
perform actions like tapping a handwritten number to make a
call.
iPadOS 14 also brings Scribble to iPad, allowing Apple Pencil
users to handwrite directly in any text field, making actions like
replying to a quick iMessage® or searching in Safari® fast and easy
— all without ever needing to put Apple Pencil away. Scribble uses
on-device machine learning to convert handwriting into typed text
in real time, so writing is always kept private and secure.
iPadOS 14 makes the iPad experience even more distinctive and
powerful in other ways, including:
- New compact designs for incoming FaceTime and phone calls,
Siri® interactions, and Search to help users stay focused on the
task at hand.
- Universal Search to quickly find practically anything, from
locating and launching apps, to accessing contacts, files, and
information, to getting answers to common questions about people or
places.
- New sidebars for many apps including Photos and Files, and
streamlined toolbars that consolidate controls into a single place,
making them more useful than ever.
- Beautifully redesigned widgets that present timely information
at a glance right on the Home Screen.
Most Environmentally Friendly, Most Advanced iPad Lineup
Ever
The new iPad Air is designed to be environmentally friendly and
supports Apple’s plan to become carbon neutral by 2030. The iPad
Air uses a 100 percent recycled aluminum enclosure and 100 percent
recycled tin for the solder on its main logic board. The new
speakers in iPad Air also use magnets with 100 percent recycled
rare earth elements. iPad Air remains free of harmful substances,
is highly energy efficient, and uses wood fiber packaging that is
recycled or comes from responsibly managed forests.
iPad Air joins the powerful iPad Pro®, the eighth-generation
iPad, and iPad mini® to form the most advanced iPad lineup ever.
With support for Apple Pencil, best-in-class performance, advanced
displays, and all-day battery life,4 whether customers prioritize
portability, power, or price, there’s an iPad for everyone. Learn
more about the iPad family at apple.com/ipad/compare.
Pricing and Availability
- The new iPad Air will be available starting next month on
apple.com and in the Apple Store app in 30 countries and regions,
including the US. Wi-Fi models of iPad Air will be available with a
starting price of $599 (US) and Wi-Fi + Cellular models
start at $729 (US). The new iPad Air, in 64GB and 256GB
configurations, will be available in five beautiful finishes
including silver, space gray, rose gold, green, and sky blue.
- iPadOS 14, the powerful operating system designed specifically
for iPad, ships for free with the new eighth-generation iPad and
new iPad Air, and will be available as a free software update
tomorrow for all iPad Pro models, iPad Air 2 and later, iPad 5th
generation and later, and iPad mini 4 and later.
- Apple Pencil (2nd generation), available for purchase
separately for $129 (US), is compatible with iPad Air.
- Magic Keyboard and the Smart Keyboard Folio for iPad Air are
available for purchase separately for $299 (US) and
$179 (US), respectively, both with layouts for over 30
languages, including simplified Chinese, French, German, Japanese,
and Spanish.
- Smart Folios are available for iPad Air for $79 (US) in
black, white, and three new seasonal colors including deep navy,
cyprus green, and pink citrus.
- Education pricing for individuals, including current and newly
accepted college students and their parents, as well as faculty,
staff, and homeschool teachers of all grade levels, is available
for $549 (US) for the new iPad Air. The second-generation
Apple Pencil is available for $119 (US), the Smart Keyboard
Folio is available for $159 (US), and Magic Keyboard for
$279 (US). For more information, visit
apple.com/us-hed/shop.
- Apple One is the easiest way to get many Apple subscription
services at a great value, so customers can choose the one plan
that is right for them or their whole family. Customers can sign up
for Apple One starting this fall.
- For a limited time, customers who purchase a new iPad, iPhone,
Apple TV, Mac, or iPod touch can enjoy one year of Apple TV+ for
free.5
- Customers looking for convenient, contactless service are able
to find many of the same shopping and support services from
apple.com. Customers can chat with an Apple Specialist and get
shopping help, choose monthly financing options, trade in eligible
devices, and get Genius® support and no-contact delivery. In-store
pickup is also available. Customers are encouraged to check
apple.com/retail for more information on the health and safety
measures in place, and the services available at their local
store.
- Customers in the US can trade in their eligible device for an
Apple Gift Card or credit toward their purchase. If the device
isn’t eligible for credit, Apple will recycle it for free.6
- When customers buy online from Apple, they can make iPad and
Apple Pencil (2nd generation) their own with free engraving.
- Customers in the US who buy directly from Apple can choose
Apple Card™ monthly installments to pay for their iPad over 12
months, interest-free, and get 3 percent Daily Cash™ back all
upfront. Customers who choose to pay in full with their Apple Card
also get 3 percent Daily Cash back.
- Customers can extend their limited warranty with AppleCare+ and
get 24/7 priority access to technical support.
- Every customer who buys iPad from Apple can enjoy a free Online
Personal Session with an Apple Specialist to help them explore and
discover all of the amazing things they can do with their new
iPad.
1Accessories sold separately. 2Performance claims compared to
the previous-generation device. 3Network speeds are dependent on
carrier networks. 4Battery life depends on device settings, usage,
and other factors. Actual results may vary. 5This special offer is
good for three months after the first activation of the eligible
device. One subscription per Family Sharing group. Plan
automatically renews until cancelled. Restrictions and other terms
apply; visit apple.com/promo for more information. 6Trade-in values
vary based on the condition, year, and configuration of your
trade-in device, and may also vary between online and in-store
trade-in. You must be at least 18 years old. Offer may not be
available in all countries. In-store trade-in requires presentation
of a valid, government-issued photo ID (local law may require
saving this information). Additional terms from Apple or Apple’s
trade-in partners may apply.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo,
iPad Air, Liquid Retina, Touch ID, True Tone, Apple Pay, Magic
Keyboard, Smart Keyboard Folio, Smart Folio, FaceTime, iPadOS,
iPad, Multi-Touch, iMessage, Safari, iPad Pro, iPad mini, Genius,
Apple Card and Daily Cash are trademarks of Apple. Other company
and product names may be trademarks of their respective owners.
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Apple Cat Franklin, (669) 276-1209 cfranklin3@apple.com Andy
Bowman, (408) 783-0619 abowman@apple.com
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