Hi-Tec Sports International Holdings and Junya Watanabe Comme des Garçons Debut SS20 Collaboration at Paris Fashion Week
October 30 2019 - 9:00AM
Apex Global Brands (NASDAQ: APEX), a global brand owner and
marketing organization that manages, creates and elevates a growing
portfolio of high-equity lifestyle brands has officially announced
a collaboration between Hi-Tec’s premium footwear and apparel brand
HTS74 and legendary Japanese fashion designer Junya Watanabe. The
collaboration, which debuted on the runway at Junya Watanabe Comme
des Garçons’ Spring 2020 Ready-to-Wear Paris Fashion Week show,
will feature a new spin on HTS74’s Neon Shadow RGS sneaker.
HTS74 was founded to pay homage to heritage brand HI-TEC®, and
has since become renowned for intertwining HI-TEC®’s legacy of
functional sports footwear with modern-day fashion sneakers. “HTS74
was founded to be multi-dimensional. The brand is as focused on
outdoor and performance technology as it is creating styles rooted
in modern-day fashion,” says Henry Stupp, CEO of Apex Global
Brands. “By collaborating with someone as innovative and
technologically advanced as Junya Watanabe, we were able to stay
true to this vision without losing the heritage of HI-TEC® that
remains at the core of every product.”
The collaboration with Junya Watanabe Comme des Garçons features
a re-envisioned HTS74 Neon Shadow RGS shoe, utilizing neon colors
and plays on pure lines and stark shapes that have become
synonymous with the Japanese designer. Since beginning his career,
Watanabe continues to solidify himself as a pioneer of the “techno
couture” craze through his designs for the Japanese fashion label
Comme des Garçons under his own name, as well as, a series of
top-tier collaborations within the fashion and footwear spaces.
“We are very excited with the Junya Watanabe Comme des Garçons
collaboration, which elevates the HI-TEC® brand to a new level of
distribution,” stated Rajiv Batra, Executive Chairman of the Batra
Group.
The collaboration will be available for purchase at Comme des
Garçons stores and select retailers globally as of Spring 2020.
About Apex Global BrandsApex Global Brands
is a global brand ownership and marketing organization that
manages, creates and elevates a growing portfolio of high-equity
lifestyle brands. The brand portfolio spans multiple consumer
product categories and retail tiers around the world and includes
Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®,
Liz Lange®, Point Cove®, Carole Little®, Everyday California® and
Sideout®. The Company currently maintains license agreements with
leading retailers and manufacturers that span approximately 140
countries in over 20,000 retail locations and digital commerce. For
more information, please visit the Company's website at
apexglobalbrands.com.
Safe Harbor StatementThis news release may
contain forward-looking statements regarding future events and the
future performance of Apex Global Brands. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances and is based on currently available market,
operating, financial and competitive information and assumptions.
Forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those expected
or projected, including, among others, risks that: the Company and
its partners will not achieve the results anticipated in the
statements made in this release; global economic conditions and the
financial condition of the apparel and retail industry and/or
adverse changes in licensee or consumer acceptance of products
bearing the Company’s brands may lead to reduced royalties; the
ability and/or commitment of the Company’s licensees to design,
manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50 Peaks®,
Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz
Lange®, Everyday California® and Sideout® branded products could
cause our results to differ from our anticipations; the Company’s
dependence on a select group of licensees for most of the Company’s
revenues makes us susceptible to changes in those organizations;
our level of indebtedness and restrictions under our indebtedness;
and the Company’s dependence on its key management personnel could
leave us exposed to disruption on any termination of service. A
more detailed discussion of such risks and uncertainties are
described in the Company’s annual report on Form 10-K filed on
April 23, 2019, its periodic reports on Forms 10-Q and 8-K, and
subsequent filings with the SEC the Company makes from time to
time. Except as required by law, the Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
ContactsMedia
Relations:Apex Global Brands Nadine Iacocca, VP
Global Marketing nadinei@apex-gb.com
Investor Relations:Addo Investor
RelationsKimberly Esterkin, Patricia Nirkesterkin@addoir.com;
pnir@addoir.com
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/bde16631-d238-4cbd-8712-3755e782e4ca
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